Matchbox’s New Logo Featured on imjustcreative.com
There is no greater compliment than when a fellow designer features your work.
We’ve been busy rebranding as part of our third anniversary and its nice to see that work paying off. Graham Smith of i’m just creative featured our new design on his August 14th Logo Design RoundUp blog. We know, maybe we should have seen this sooner but we did say we’ve been busy didn’t we?Expect to see our new website rolled out very soon, we can hardly contain our excitement.
Matchbox’s New Logo
“Amanda Miller- Matchbox Design- Print Designer-http://matchboxdesigngroup.com
Matchbox Design Group has gone from a small business run out of an apartment to a fully integrated firm with multiple employees and a fine office. To celebrate its’ third birthday this logo was created as a step in the process to rebrand the company. Matchbox wanted to evoke an edgy feel so the old logo, a photograph of a matchbox with the type layered over, was transformed into a fully illustrated vector logo.
The goal was to create a simplistic representation of a matchbox using basic lines. The illustration style was inspired by the simplistic designs found on safety signage. This illustrated logo is used on company apparel, marketing pieces, office signage, as well as in our company emails and other collateral. The typeface is Gasserine, the companies’ custom typeface, which was inspired by Franklin Gothic Demi Condensed.
The new Matchbox Design Group logo is just one element in the rebranding of our company. A fresh website, marketing pieces, as well as new company apparel are in the process of being created to really push our newly refreshed identity.”