Google page experience is a measure of how your viewers perceive the experience of interacting with your page. User experience has immensely affected the page rank for quite some time. Naturally, the human mind tends to avoid a negative experience and move on to a better one, whether personal relationships, jobs, or shopping; the same… Read More

Not so long ago, every business owner started their media marketing campaign by relying solely on Google. Google was the chief source of exposure and the top search engine organic source that helped the websites get visitors. Now, things have changed for the better, and we have many different ways to build organic sources of… Read More

Identifying the latest SEO techniques can sometimes be intimidating, as well as confusing. There is no doubt that having a higher ranking on search engines than your market competitor is what every eCommerce website is after. However, what if you are new to the whole SEO game. And you don’t know how to get your… Read More

WordPress is a popular CMS to start your website. It is one of the most popular on the internet, and if you have your own website, chances are you are using WordPress. Today we are going to discuss some SEO plugins to optimize your WordPress website. While WordPress does list in its “powerful features” that… Read More

Looking to draw visitors to your website? There are business owners out there using Instagram to draw visitors to their website on a regular basis. Social media in general is a great way to draw traffic to your website and boost your visitor count. Today we will talk about tips to drive traffic to your… Read More

Search engine optimization (SEO) holds unquestionable value for all businesses, and eCommerce websites are no exception. Indeed, with increasingly stiff competition in the digital age, it can serve as a powerful tool at your disposal. Thus, after choosing the right eCommerce platform, it would be wise to optimize your business website for SEO. However, SEO… Read More

In some organizations, SEO and design are often at odds. SEO people seem to want ugly, long pages filled with dense text, and designers want user-friendly, image-heavy pages. But I’m here to tell you that this conflict doesn’t have to be so. In fact, Google incorporated user-interaction signals into their ranking algorithm to reward websites… Read More

When most people think about improving a website’s SEO, they prepare to research keywords, the keyword densities used by competitors, measure the effectiveness of outbound links, and encouraging reputable sites to link to their content. Today we are going to talk about digital SEO through design. Not all SEO involves keywords and links, though. Digital… Read More

As the amount of data flowing around the online world continues to rise, there is a need for digital marketing as a whole to evolve. Why? Because you can’t simply adjust a couple of SEO parameters and change your approach to content marketing to get ahead anymore. Instead, you need to collect and collate vast… Read More

SEO or Search Engine Optimization (optimization of a site for search engines) – these are the actions that need to be taken to ensure a higher position in the search engine results. This will make it easier for your audience to find you. Basically, but not limited to, SEO includes: adding SEO titles and descriptions… Read More