St. Louis SEO

What Is SEO And Why Do I Need It?

Search engine optimization (SEO) can often seem like this mystical concept that is interpreted and approached in a multitude of ways. It’s true that there are different approaches, but it’s actually a lot less mystical than you may think. Simply put, SEO is a process of improving your website’s visibility in search engines.

This is achieved through a variety of best practices and strategic decisions that differ based on a company’s goals. Some of these SEO best practices include:

• Technical Optimizations – Technical optimization refers to the process of fixing technical issues on your website that may hinder its search engine visibility. This includes fixing 404 errors (pages not found), broken links, duplicate content, and other technical issues that may negatively impact user experience and search engine rankings.
• Improve User Experience – User experience (UX) refers to the overall satisfaction a user has when they interact with your website. A positive user experience can be achieved through various means such as fast loading times, a clean and organized layout, and easy navigation. Improving UX is important for both search engine rankings and user engagement.
• Site Structure And Accessibility – Site structure refers to the way your website is organized and how content is presented to users. This includes using headers, subheadings, and other elements that help break up content and make it easier to read. Accessibility refers to ensuring that your website is easily accessible and usable by users with disabilities. Both site structure and accessibility are important for both search engines and users.
• Internal Linking And Backlinks – Internal linking refers to the process of linking to other pages within your own website, which helps users and search engines navigate your site. Backlinks refer to links from other websites to your site, which helps to improve search engine visibility and build trust and authority.
• Lead Generation – Lead generation refers to attracting and converting potential customers into leads. This can be achieved through various means such as landing pages, forms, and calls to action. Lead generation is essential for driving conversions and growing your business.
• Content Optimization – Content optimization refers to the process of optimizing your website’s content to improve its search engine visibility and user engagement. This includes optimizing landing pages, blog posts, videos, and social media posts. Content optimization is important for driving traffic and improving search engine rankings.
• Keyword Research – Keyword research refers to the process of researching and selecting keywords that are relevant to your business and that users search for when looking for products or services similar to yours. Keyword research is important for improving search engine visibility and attracting the right audience to your website.
• Content Creation And Repurposing – Content creation refers to the process of creating new, relevant, and valuable content for your website. Content repurposing refers to the process of taking existing content and reusing or modifying it for different purposes. Both content creation and repurposing are important for driving traffic and improving search engine rankings.
• Consistent Data Analysis – Consistent data analysis refers to the process of regularly analyzing website data, such as traffic, conversions, and search engine rankings to make informed decisions about your SEO and marketing strategies. Data analysis is important for making informed decisions and continuously improving your website’s performance.
• Local SEO – Local SEO refers to the process of optimizing your website for local search engines, such as your Google Business Profile, to improve visibility for local searches. Local SEO is important for attracting local customers and improving search engine rankings for local search terms.

Now when it comes to the question of “Why do I need it?”, the answer is simple. It’s the most effective way to increase your website’s visibility and grow your business online. In today’s digital landscape SEO is a crucial factor in establishing domain authority and out-performing your competition in the St. Louis area and beyond. Whether you’re a small business or fortune 500 company, everyone can benefit from SEO.

Without it, your site could become a lost ship in the endless ocean that is the internet. So long story short, you need SEO.

Our St. Louis SEO & Content Process

So at this point, you’ve probably decided that it’s time to bite the bullet, hire us as SEO consultants and get an SEO strategy put in place. Unlike other St. Louis SEO agencies, we provide SEO services in the form of a monthly agreement. Instead of blindly choosing from a menu of services, we offer a customized experience based on keyword research, competitor analysis, and analytical data provided by our SEO experts.

We pull from a monthly pool of hours which allows us to allocate our time toward the most pressing issues that will help move your digital marketing needle forward the most.

Discovery

Before we officially get things going, we encourage you to first reach out to us for a free SEO consultation. This allows us both the opportunity to get to know each other and talk through your current marketing strategy. We’ll also walk through your website and start unearthing opportunities as they arise. The goal is to provide you with any upfront information you may need to make a confident decision on moving forward with services.

SEO Audit

After your consultation, we’ll send over an official service agreement for SEO. During the first month of services, we’ll conduct a site-wide SEO audit. We’ll dive deep into the weeds of your site, looking for technical errors and other issues related to user experience or content. All issues that we come across will be documented in a master log. This will help paint a full picture of where the trouble areas are and help us determine which fixes we should prioritize.

SEO Strategy + Technical Fixes

Once the audit is complete, we’ll report our findings to you and present a strategy on how to move forward. The first thing we’ll address is technical fixes. As mentioned above this includes things such as 404 errors, broken links, faulty redirect loops, toxic backlinks, duplicate content, etc. These fixes help to build a solid foundation for us to build on. We aim to fix the most detrimental errors within the first month but we want to note that this process will likely be an ongoing effort.

Content Strategy + Implementation

After addressing the majority of technical issues and establishing a strong foundation, we shift our focus towards content. Maintaining a consistent stream of content is crucial as it ensures your website remains relevant and doesn’t lag behind in search rankings. Now, it’s important to note that not just any content will do. Your content must be well-optimized and centered around specific keywords. To achieve this, we conduct thorough research and provide you with a content strategy deck that identifies your target audience and outlines our strategic approach.

Reporting

As your strategic partner, we want to provide as much transparency as we can into our efforts so that you can see the results with your own eyes. We do this by providing monthly reports that outline key information such as visibility, site health, keyword rankings & distribution, backlinks, and other important data points. We’ll also update you on the status of monthly SEO tasks and the progress we’ve made towards our goals. Whether you prefer a comprehensive deep dive into every detail or a quick overview, we can customize your report to fit your preferences.

What Makes Our St. Louis SEO + Content Services Different?

We approach search engine optimization from a holistic standpoint meaning that we integrate all internet marketing elements into our strategy. This includes the best practices we mentioned above along with other services including website design, copywriting, pay-per-click, email marketing campaigns, PR, social media, print ads, etc. Our goal is to help manage and streamline these elements so that they’re integrated effectively with your website.

We’ve found that the most effective strategies take into account all online marketing efforts and ensure that they’re all interconnected and maintain consistent branding strategies. These things set us apart as the top SEO company in Missouri.

Clear & Concise

We strive to make complicated processes simple. It’s easy to get overwhelmed with SEO due to its technical and ever-shifting nature. We consider it our personal responsibility to help walk you through the process while providing clear communication around our marketing strategy and individual tasks. We want you to walk away from every conversation feeling educated and confident.

We Play By The Rules

We value integrity in everything we do. This means no black hat SEO. We don’t believe in using shortcuts or cheating to get to the top. As a Google Premier Partner, we always play by the rules and never do anything that could jeopardize your integrity. It’s nothing but hard work from an honest team of data heads.

Always Learning

We’re passionate about growing our clients’ businesses and our own skillsets. SEO is an ever-shifting environment due to Google algorithm updates and new trends that can have a significant impact on rankings. When we’re not submerged in data, we’re soaking up various articles, podcasts, or webinars. We’re always learning new techniques to stay ahead of the curve.

Our websites were outdated and stagnating when I first joined the company. Bringing in Matchbox Design Group to reinvigorate our web presence has been a huge success thus far. Their work doubled if not quadrupled the number of leads generated by our websites. Implementing their SEO principles into our content increased our brand’s relevancy on Google. They brought us from having little online influence to ranking at the top of applicable searches.

Marketing Manager StreamTech Engineering

Is SEO Dead – Brent (Co-Owner) and James (Senior Digital Strategist) Discuss

St. Louis SEO FAQs

Q: What Is SEO And why Do I need It?

A: SEO stands for search engine optimization, which is the process of improving a website’s visibility in search engines through a variety of best practices and strategic decisions. You need SEO to increase your website’s visibility and grow your business online. It is a crucial factor in establishing domain authority and outperforming your competition in the St. Louis area and beyond.

Q: What Are Some SEO Best Practices?

A: Some SEO best practices include technical optimizations, improving user experience, site structure, and accessibility; internal linking and backlinks; lead generation, content optimization, keyword research, content creation, and content repurposing, consistent data analysis, and local SEO.

Q: What Sets Matchbox Design Group Apart From Other SEO Agencies?

A: Matchbox Design Group approaches search engine optimization from a holistic standpoint by integrating all internet marketing elements into their strategy, including website design, content marketing, pay-per-click, email marketing campaigns, PR, social media, print ads, etc. They value integrity in everything they do, play by the rules, and are always learning new techniques to stay ahead of the curve.