Copywriting is so much more than just putting words on a page. Your copy should aim to achieve a certain goal such as evoking emotion, telling a story, or providing useful information. The tricky part is figuring out how to achieve those goals through words, especially if you don’t consider yourself a writer. It can often weigh on businesses because they know it’s important but they just don’t have the time or resources to make it happen.
What if we told you that there was an easy solution? At Matchbox Design Group, we have a whole team of content strategists and writers who have the time, the experience, and most importantly, the passion for writing. Whether you need help enhancing your website messaging or publishing optimized blog posts on a regular basis, we can assist you with all of that and everything in between.
What’s More Important – Content Or SEO?
If you’ve spent any time in the marketing world, you’ve most likely heard the phrase “content is king” thrown around. This, understandably, might lead you to believe that copy trumps all. Well… we have to agree to disagree on that one.
Yes, we agree that content is a critical piece of your website’s success but claiming that it rules over all else in the marketing world is a bit of a bold statement. At Matchbox, we believe that your online success is driven by a combination of beautiful design, innovative development, unique copy, and results-driven SEO. Instead of there being one “king”, we view it as more of a council of elders. Each member brings a unique perspective and is vital to the success of the kingdom.
Now when it comes to content and SEO specifically, we still don’t believe that either one is more important than the other. Instead, we believe that they share a yin and yang relationship meaning that a correct balance between the two poles must be reached in order to achieve harmony.
Our Copywriting Services
Copywriting is a fairly versatile service that feeds into various parts of website creation and marketing. Most commonly we’ll help companies with finding their brand tone/voice, improving their existing messaging or creating brand new landing pages and blog posts.
If you’re struggling to find your voice, we offer a tone workshop that is designed to help you dig deeper into your brand. In this workshop, we’ll ask a series of questions that will help us better define who you are as a company and who your target audience is. We want to get you thinking about the type of message you’re wanting to communicate and the type of relationship you’re wanting to build with your audience. From there, we’ll move into a brainstorming session where we can start to formulate actual messaging that emulates your brand voice.
Are you ever in a position where you know what you want to say but you just don’t know how to say it? If so, you’re not alone. Many companies understand the importance of effective messaging, but they either don’t have the time or the talent to get it to where it needs to be. An easy solution to this problem is to outsource, a.k.a. put our copywriting team to the task!
We’ll first touch base to see where you feel that your messaging is weak and then do our own crawl through your site to help identify opportunities for improvement. Once we’ve located the trouble areas, we’ll then provide you with a few potential messaging solutions. Our messaging solutions often vary depending on your needs, but most commonly we’ll either refine your current messaging, restructure landing pages with improved messaging or create entirely new landing pages with brand new copy.
Optimized Web Copy
Updating your site on a regular basis with new content is not optional, it’s a necessity if you want to stay relevant. For one, it helps to keep your users informed and for two, it benefits your SEO game. Every time you update your website, whether it’s in the form of a new landing page or blog post, Google takes notice. It gives search engine spiders a reason to re-crawl your site and reassess your rankings. Without new copy, your website will become stale and Google will label it as irrelevant meaning that your rankings will most likely plummet.
Our content team has a knack for finding opportunities for new content, whether that’s updating service pages or creating a content series for your blog – we have all sorts of strategic approaches to new content creation. Also, our content team is a part of our SEO team, meaning that all new copy that you receive will be properly researched and optimized. We don’t write content just for the sake of writing content – we create with purpose.
We’re Here To Help With Your Copywriting!
You wouldn’t ask a lawyer to do the job of a doctor, so why ask your staff to become a writer? Our content strategists are not only passionate about writing, but they’re able to incorporate a strategy to boost performance. So when words fail you, don’t get discouraged, just ask for help!