If you are browsing through the internet, it is impossible to miss the barrage of videos that are flooding all social media platforms and websites. Videos are officially taking over storytelling. You can use video editing tools to grow your brand. Videos cater to the current online habits of users across platforms. Users today consume… Read More

There are a number of different metrics that tell you how your website is performing. It is vital to monitor these as they can provide key insight into your digital marketing backlink strategy. One of the most important metrics to monitor is domain authority. Today we are going to talk about how to boost domain… Read More

Selling on Shopify can be a very lucrative and smart business move, but as with most things, it is not as easy as it originally seems. Shopify is an inbuilt online store that helps you process the sales of your products through the website that you make with them. If you sell with them then… Read More

UX writing is considered to be one of the most important elements of creating user-friendly products. In other words, UX writing is essential to creating a good product user interface that helps the user understand how the product works. However, not every marketer and entrepreneur may fully understand the difference between regular content writing and… Read More

WordPress has a lot of skeptics, the main argument of which is that the platform is too at risk of being hacked, it is constantly being attacked by hackers and bots. There are a lot of vulnerabilities in WordPress sites. The recent statistics have confirmed that WordPress is the most preferable CMS all around. Now,… Read More

What is the best way to know if your marketing campaign has been successful? You can easily determine that by measuring a marketing KPI. Today we are going to talk about 6 marketing KPIs and metrics you should be tracking. Key performance indicators are metrics that you consider important for your marketing and business goals…. Read More

With how fast technology has been developing, it shouldn’t come as a surprise that SEO is rapidly changing as well. One of the major game-changers in SEO is voice search. Starting off as a small innovation, voice search is now one of the things that SEO marketers need to optimize for, given the convenience and… Read More

A great transformation is sweeping the online marketing landscape, and businesses must continue innovating to remain competitive. If you’re not following digital marketing trends, you’re limiting your business growth. This is advantageous to your competitors, and soon they could edge you out of business. Below are the top internet marketing trends for 2021. 1. Interactive… Read More

Words are powerful, especially in the digital landscape where consumers rely on first impressions a lot. One of the most crucial elements of helping the user connect with your product or service is the microcopy. Microcopy is used in everything we see, however it’s no the same as content copy or copy used in content… Read More

Your SaaS product lives and dies by the digital assets that sell it. Today we are talking about 6 components of a highly effective SaaS homepage. Yes, functionality, reputation, customer service, and social proof all play an important role. But if you don’t properly highlight these things on your site’s homepage, you’re going to have… Read More