A lead magnet is a real bait for future customers. But for this engagement method to work, you need to have a reputation as an expert and always provide useful information so that the reader has such a reaction: “Wow! If they give this away for free, for a subscription, then what will they give… Read More

These days, it is easy to start a business. But depending on the scope and scale of your startup, you may need help with funding. We’re here to help you understand how to attract investors to scale your startup business. The thing is, a Crunchbase profile may not be enough. That’s because investors would look… Read More

Getting found online for a local business is becoming more difficult and expensive. Ad prices are skyrocketing while organic reach through social media is on the decline. One way that’s still affordable and effective is using a Google my business account, or GMB for short. Today we will discuss GMB optimization and why it’s so… Read More

The business landscape has changed over the course of last and this year, but some of the shifts have occurred not merely due to the pandemic, but due to the changing needs of modern-day people. Customers want convenience, employees want more freedom and work-life balance, so brands have turned to more flexible solutions. Entire digital… Read More

If you have something to say or share, the advancement in information technology has given us the opportunity to reach a larger audience than before. Using the World Wide Web has become the norm in the knowledge industry. Any web writer now has enough ease to publish written content, but it will always be in… Read More

Keeping your business afloat, especially when the world is in lockdown, can be difficult. A study on the impact of the pandemic on small businesses has found that 43% of those surveyed were forced to close temporarily. Here are some tips and tricks on how to save a struggling business. Identify What Might Be Holding… Read More

Trying to attract your audiences through social media marketing can be tricky and troublesome. We all know that social media marketing and engagement require a meaningful and effective way to approach an audience that will boost your algorithm. Learn how to increase your digital marketing visibility with Matchbox Design Group. The Role Of Social Media… Read More

The past year has shown us that you don’t need an office to run a successful business. And what’s more, you don’t need to go through countless meetings in a boardroom to market your brand. All you need is a little know-how and the drive. You can market your business online anywhere and anytime. Here… Read More

Local businesses of all shapes and sizes constantly need to work on their presence, both online and offline, in order to retain their visibility and to stay appealing to their target audience. In markets like Australia and the US that flourish and are home to a large number of companies that are quickly evolving, there’s… Read More

The business world is a cutthroat world and business owners are constantly looking for new small business strategy ideas in order to get a leg up on their competitors. It’s hard enough staying up to par with your fellow small business owners, but how can small businesses compete successfully with larger businesses like Amazon and… Read More