Once upon a time (and not a long time ago), it was enough for a business to have any kind of website, and they could have as many customers as they wanted. Alas, those days are gone. Nowadays a website is only the initial step – it is necessary for any kind of commercial success…. Read More

In a competitive eCommerce world, you are either innovating and reinventing your marketing strategy, or you’re falling behind. This means that there can be no room for outdated marketing practices and that you need to use everything from meticulous SEO implementation in your content strategy to web design and other inbound marketing solutions in order… Read More

Content is everywhere. You soak up endless amounts of it from the moment you wake up to the moment you go to sleep. Today, people have come to realize that the success of their business relies on the success of their website and the success of their website relies on the value of its content…. Read More

Through the years of marketing, the attention has shifted from the traditional personalization to hyper-personalization — a current technique that’s a step further than the usual personalization route. Today we will learn 4 ways to hyper-personalize for e-commerce campaigns. Back then, simple use of the customer’s first name in the email subject line would suffice. But… Read More

A website can serve many different purposes, but its ultimate objective is to generate leads and convert them. A lead conversion could be a new subscriber to your newsletter or news feed. The same goes for a visitor filling out your contact form. Of course, the ultimate conversion is a sale of a product or… Read More

Not a few years ago, NAP consistency across the web was enough to rank your website pretty high in the local SERPs, simply because Google was able to verify that you were running a legitimate business in the local market. Nowadays, though, the local SEO game is infinitely more nuanced and complex, much like global… Read More

Fashion has always been a hotbed for the most innovative changes. It’s one of the largest industries in the world and competition is always strong. When it comes to e-commerce, fashion websites have to be a step ahead of everyone else. If you run such a website, here are some things you need to watch… Read More

With the way mobile has dominated desktop over the last few years, you would think that responsive web design is already the standard for all websites, especially ones that are doing SEO. The funny thing is, about 60% of all websites still don’t display well on devices. Despite the myriad of statistics that show the… Read More

Let’s ask the simple question first: when looking for a new hairdresser, do you ask for recommendations from friends, or do you blindly walk into the first salon you come across? I’ll just randomly assume your answer would be the former. And like you would trust your friend’s advice and not subject your head of… Read More

Building backlinks are one of the more “ancient” but still relevant and effective SEO tactics. It’s also one of the best ways to increase organic traffic. But certain caution is advised. Links are one of the more crucial parts of how Google, Bing, Yahoo, and other search engines resolve how trustworthy your website is. Soon… Read More