It is no secret that we live in an age of information wherein data is perhaps even more valuable than money itself. Modern businesses use a plethora of communication channels and their data flows are immense on a daily basis. Email accounts for one of the most widely used communication platforms and making sure these… Read More

There’s a lot of buzz around this technology known as Artificial Intelligence (AI). The fact that it can study and predict human behaviors makes it an exciting technology, yet scary for some. It’s also applicable in almost all industries, and digital marketing isn’t an exception. Today we are going to discuss how email marketing is… Read More

Email marketing is the secret potion of many things: following the best practices in every campaign, learning from common rookie mistakes, and optimizing emails for a better engagement. Well, that’s not all. In the end, you should also know how to quantify your efforts through email metrics. It’s essential to be clear about your email… Read More

Marketing is essential for any business to reach its full potential, this includes your small business. If you are a business owner or manager, you are always searching for new ways to increase your sales, and this means having more customers. Great email marketing is one way to do this. Technology has helped many businesses… Read More

In this article you will find the following: The importance of the subject line in an email. The “how to’s” of a great subject line. The benefits that come from a well thought out subject. Email marketing is all about effective hooks a.k.a. email subject lines. You need the right marketing strategy from the start…. Read More

If you are running an online store, then getting more and new customers and increasing your revenue is the ultimate goal of your business. By making some important tweaks in your eCommerce web design and marketing strategy, you will increase your conversion rate and boost your eCommerce sales. When it comes to improving eCommerce conversion… Read More

While traffic on the road makes you sullen, traffic on your website can sure lift your spirits. Who doesn’t love scenarios in which the server crashes while handling increasing web traffic? Today let’s learn how to boost your website traffic. Digital marketers often focus on website conversion rates. But even to do that, you need… Read More

The holiday season is one of the busiest and most profitable times of the year for businesses. Retail sales are usually high because people spend on gifts, appliances, clothing, and other household supplies more than they do on a regular day. Having an email marketing template will help with sales across all niches. As a… Read More

Email marketing is a cheap and effective strategy to boost your ROI in the long run. Most importantly, it is accessible to everyone, and everyone can learn how to master it. It’s easy to show the value of email in marketing. Statistics show that 95% of adults use email services daily, mostly on mobile devices…. Read More

You’ve created a great email campaign. You did everything correctly from finessing the subject line to ensuring the layout was perfect. But still, you’re getting a lukewarm response. Why aren’t people opening your emails? Maybe you need help creating hybrid email marketing campaigns. If they haven’t been quarantined by anti-spam software, it could be that… Read More