The holiday season is one of the busiest and most profitable times of the year for businesses. Retail sales are usually high because people spend on gifts, appliances, clothing, and other household supplies more than they do on a regular day. Having an email marketing template will help with sales across all niches. As a… Read More

Email marketing is a cheap and effective strategy to boost your ROI in the long run. Most importantly, it is accessible to everyone, and everyone can learn how to master it. It’s easy to show the value of email in marketing. Statistics show that 95% of adults use email services daily, mostly on mobile devices…. Read More

You’ve created a great email campaign. You did everything correctly from finessing the subject line to ensuring the layout was perfect. But still, you’re getting a lukewarm response. Why aren’t people opening your emails? Maybe you need help creating hybrid email marketing campaigns. If they haven’t been quarantined by anti-spam software, it could be that… Read More

Modern customers want to feel valued and special. This is a reason why they tend to be more loyal to companies that provide them with a personalized shopping experience. It’s also a reason to personalize every email. When it comes to email marketing, personalization is the key to success. According to statistics, personalized emails deliver… Read More

If you consider email marketing to be an outdated digital strategy, you couldn’t be more wrong. In fact, a huge number of companies are applying this strategy and reaping the benefits of such a huge market opportunity. The reason why many people consider email marketing to be ineffective and irrelevant is that probably they aren’t… Read More

There’s an old saying that reminds us “slow and steady wins the race.” Maybe the best example of this idea in action takes the form of a tried-but-true technique that has been around since the dawn of digital marketing itself, the drip campaign. As the name suggests, a drip campaign is a direct email marketing… Read More

One universal goal for every business is to attain growth. Before you start any business, you must consider how fast your business will grow. You should also think about these smart marketing ideas. According to Inc.com, the top-five fastest-growing industries to start a business in the US include media, travel & hospitality, real estate, energy,… Read More

Email Marketing is one of the best marketing campaigns that you can ever employ on your company. Up until now, Email Marketing proves itself as the best marketing strategy in terms of the Return on Investment. Most people in the marketing sector buy gmails to kickstart their campaigns. The average ROI of a properly done… Read More

Automated emails are growing in popularity and have been a buzzword in the industry for quite some time. However, how big is it and how much does it really affect email marketing? Using Omnisend’s data obtained from over 2 billion marketing campaigns, we can prove that automated emails are the next big thing. These 5… Read More

Email marketing can sometimes seem to be a hit and miss affair. If your campaigns seem more hit than miss though, you might feel that email marketing is best left out completely. Before you write it off for good, try this one simple trick. Segmenting Your Subscriber List Before you hit the send button on… Read More