You’ve created a great email campaign. You did everything correctly from finessing the subject line to ensuring the layout was perfect. But still, you’re getting a lukewarm response. Why aren’t people opening your emails? Maybe you need help creating hybrid email marketing campaigns. If they haven’t been quarantined by anti-spam software, it could be that… Read More

Modern customers want to feel valued and special. This is a reason why they tend to be more loyal to companies that provide them with a personalized shopping experience. It’s also a reason to personalize every email. When it comes to email marketing, personalization is the key to success. According to statistics, personalized emails deliver… Read More

If you consider email marketing to be an outdated digital strategy, you couldn’t be more wrong. In fact, a huge number of companies are applying this strategy and reaping the benefits of such a huge market opportunity. The reason why many people consider email marketing to be ineffective and irrelevant is that probably they aren’t… Read More

There’s an old saying that reminds us “slow and steady wins the race.” Maybe the best example of this idea in action takes the form of a tried-but-true technique that has been around since the dawn of digital marketing itself, the drip campaign. As the name suggests, a drip campaign is a direct email marketing… Read More

One universal goal for every business is to attain growth. Before you start any business, you must consider how fast your business will grow. You should also think about these smart marketing ideas. According to Inc.com, the top-five fastest growing industries to start a business in the US include media, travel & hospitality, real estate,… Read More

Email Marketing is one of the best marketing campaigns that you can ever employ on your company. Up until now, Email Marketing proves itself as the best marketing strategy in terms of the Return on Investment. Most people in the marketing sector buy gmails to kickstart their campaigns. The average ROI of a properly done… Read More

Automated emails are growing in popularity and have been a buzzword in the industry for quite some time. However, how big is it and how much does it really affect email marketing? Using Omnisend’s data obtained from over 2 billion marketing campaigns, we can prove that automated emails are the next big thing. These 5… Read More

Email marketing can sometimes seem to be a hit and miss affair. If your campaigns seem more hit than miss though, you might feel that email marketing is best left out completely. Before you write it off for good, try this one simple trick. Segmenting Your Subscriber List Before you hit the send button on… Read More

Facebook Messenger bots are becoming a trend today in social media marketing, and it produces excellent results for a lot of companies doing this. Have you been curious about this trend and how these bots work? In fact, Facebook Messenger bots are not that complicated. However, we should talk first about why Facebook Messenger marketing… Read More