Creating Hybrid Email Marketing Campaigns

Global strategy and communications

Table of Contents Lesson 1 – Draft Them With The Reader In MindLesson 2 – Quality Rather Than QuantityLesson 3 – Get Feedback From Your SubscribersLesson 4 – Present A Flawless EmailFinal Notes You’ve created a great email campaign. You did everything correctly from finessing the subject line to ensuring the layout was perfect. But… Read More

Gearing Up For The All Things Open Conference 2019

All Things Open Header Image

Table of Contents All Things Open Or Bust!Quick Q & A With CullenWhat Are You Looking Forward To Most At ATO?What Are You Most Excited To Learn About At ATO?If You’re Going To Be At The All Things Open Conference And Want To Meet up, Let Us Know! We’re just under a week away from… Read More

Top 7 SEO Plugins To Use On WordPress Websites

Top 7 SEO Plugins To Use On WordPress Websites

Table of Contents 1. Yoast SEO2. SEO Framework3. All In One SEO Pack4. Slim SEO5. Google XML Sitemap6. SEO Redirection7. Broken Link CheckerGuest Author Bio WordPress is one of the most popular platforms for building websites all over the world. Websites using WordPress tend to rank higher on Google, and they’re generally considered to be… Read More

This Is Why You Should Use WordPress For Your eCommerce Site

This is why you should use WordPress for your eCommerce site show by a cartoon eCommerce transaction.

Table of Contents A More Cost-Effective OptionIt’s All About the User ExperienceBasic SEO Optimization Is Easy With WordPressA Great Online Store Is No Accident Over 75 percent of American consumers prefer shopping online to visiting a brick and mortar store. Billions of dollars are spent online each year, which is why the eCommerce world is… Read More

Here Are 6 Ways To Double Your eCommerce Conversions

Here are 6 ways to double your eCommerce conversions

Table of Contents 1. Improve The Search BoxTake Amazon For Example:2. Display A Customer Service Number3. Use An SSL For A Secure Website 4. Use Product Videos And / Or DemosThe Sierra Designs site Does A Great Job Using Video5. Use Product Scarcity Conversion HacksLook At Macy’s They Use Scarcity All Throughout Their Website In… Read More

How To Host An Amazing, Audience-Engaging Webinar

How to host an amazing, audience-engaging webinar

Table of Contents Webinar Topic ChoiceTell People Or Promote For An Audience-Engaging WebinarHave Many ResourcesWebinar InteractionPractice Your Delivery In this modern age, the new solution to a board-room meeting or speech is a ‘webinar’, where people will tune in and out depending on whether you can interest them for long enough. While webinars are an… Read More

6 Reasons to Personalize Every Email

6 Reasons to Personalize Every Email. Woman checking her email.

Table of Contents Increase Open Rate Boost SalesMake Customers Emotionally Attached To Your BrandKeep Your Customers Up-To-DateImprove Customer Loyalty Encourage Customers To Share Their Personal Information Wrapping Up Modern customers want to feel valued and special. This is a reason why they tend to be more loyal to companies that provide them with a personalized… Read More

Rebranding Your Business: 5 Steps To An Amazing Brand Makeover

Rebranding your business is important from concept to the finished product.

Table of Contents Delve Deep Into The Core Of Your BrandBe Sure To Answer The Following:Conduct A Brand-New Market AnalysisReinvent Your Visual IdentityConduct A Thorough Internal MakeoverTake Your Brand PublicWrapping up To build an amazing brand means to set your business apart from a sea of similar companies in your field, and establish a foothold… Read More

ADA Compliance For Websites – A 2020 Guide

Office workplace with glasses to see computer. The reason sites need to be ADA Compliant.

Table of Contents ADA Compliance Standards For Designers And Developers ExplainedFiguring Out Section 508 ComplianceWhy Does ADA Or Website Accessibility MatterAn ADA Compliant Checklist For WebsitesWebsite Accessibility For The Deaf And Hard Of Hearing IndividualsWhy Your Business’s Online Content Should Always Include CaptionsWebsite Accessibility For The Visually ImpairedADA Compliance Considerations For Website Design & Other… Read More

Is It Time To Accept Cryptocurrency As Payment For eCommerce

Is It Time To Accept Cryptocurrency As Payment For eCommerce? Fancy Bitcoin

Table of Contents Why You Should Adopt CryptocurrencyWhy You Should Not Adopt Cryptocurrency (Yet)Final Word The disruption of the financial services industry has naturally spilled over into the eCommerce landscape. According to our friends at fortunly.com, retailers represent the largest group of non-bankers that provides fin-tech solutions to consumers. What do you think about cryptocurrency… Read More