Have you ever heard of decision fatigue? What about paralysis by choice? Two similar terms that essentially mean the same thing – we become overwhelmed with choices. We all want to increase conversions and decision fatigue can inhibit that. We make choices all the time, in every aspect of our lives. You buy a certain… Read More

I remember the Jerry Lewis Muscular Dystrophy Telethon, an annual event for years. Throughout the hours and hours of fundraising, children and parents told their stories, and always the monetary goal was met. This is an example of the power of user-generated content. This was a prime example of user-generated content for non-profits, and it… Read More

WordPress alone is responsible for hosting 34% of the entire Internet; with no intention of stopping! A huge reason for WordPress’ success can be chalked up to its ultimate customizability and interface personalization – that allows each website to have its signature look and feel. On the surface, this could be considered a major positive…. Read More

November and December are exciting for every online retailer. That’s exactly when your eCommerce revenue can be 30% higher than during non-holiday months. However, to increase your sales, you first need to prepare your website for the upcoming holidays. Here are a few tips that may help you. Mobile Optimization: Leverage Push Notifications Table of… Read More

When designing a new website, updating an old website or branding we always hear the question. Should I hire a professional photographer? As the world of advertising and branding has shifted completely in the digital age, we have seen the urge for every type of consumer business to create high quality, branded photos for websites… Read More

Have you ever asked yourself are there any ways to improve the customer experience with website design? Imagine, you get a website designed by https://webdesignottawa.com and your site is at the top of the search engine results pages (SERPS), and traffic is steadily rising. Pretty soon, an avalanche of leads and conversions will follow suit… Read More

Digital technologies are progressing rapidly. In fact, humanity has been making gigantic steps in this sense in the past few decades. Logically, there would be new technologies appearing every once in a while as well as a few older ones evolving simultaneously. Here are some new digital technologies to watch out. Virtual Reality (VR) &… Read More

You have many different ways to drive traffic to your eCommerce website and it can be a challenge to try and find the avenues that work best for you. Rules and trends seem to be constantly changing with the best ways to develop a customer base online, but one thing that hasn’t changed is the… Read More

As the internet continues to open up the world market, more businesses have also found their way into this enormous market place. In the recent past, eCommerce has given the brick-and-mortar businesses, something to scratch their heads over. Recent studies show that by 2020, eCommerce will have grown its revenue around $6.8 trillion. In the… Read More

In business, there are many aspects a business owner must pay attention to in order to ensure that their venture is set on the right track. Aside from establishing the name for their business and making sure that the endeavor is marketed properly, they also need to ensure that they’ve hired the right people for… Read More