UX Writing: Rules For Writing And Designing Text About Products

UX Writing: Rules For Writing And Designing Text About Products

UX writing is considered to be one of the most important elements of creating user-friendly products. In other words, UX writing is essential to creating a good product user interface that helps the user understand how the product works. However, not every marketer and entrepreneur may fully understand the difference between regular content writing and… Read More

How To Scan For Vulnerabilities In WordPress Sites?

How To Scan For Vulnerabilities In WordPress Sites

WordPress has a lot of skeptics, the main argument of which is that the platform is too at risk of being hacked, it is constantly being attacked by hackers and bots. There are a lot of vulnerabilities in WordPress sites. The recent statistics have confirmed that WordPress is the most preferable CMS all around. Now,… Read More

The 6 Marketing KPIs And Metrics You Should Be Tracking

The 6 Marketing KPIs And Metrics You Should Be Tracking

What is the best way to know if your marketing campaign has been successful? You can easily determine that by measuring a marketing KPI. Today we are going to talk about 6 marketing KPIs and metrics you should be tracking. Key performance indicators are metrics that you consider important for your marketing and business goals…. Read More

Changing The SEO Game: Voice Search On Spotlight

Have you ever wondered how voice search has affected SEO? Read on to find out how voice search changed the SEO game. Contact us today.

With how fast technology has been developing, it shouldn’t come as a surprise that SEO is rapidly changing as well. One of the major game-changers in SEO is voice search. Starting off as a small innovation, voice search is now one of the things that SEO marketers need to optimize for, given the convenience and… Read More

Top Digital Marketing Trends For 2021

Digital Marketing Trends.

A great transformation is sweeping the online marketing landscape, and businesses must continue innovating to remain competitive. If you’re not following digital marketing trends, you’re limiting your business growth. This is advantageous to your competitors, and soon they could edge you out of business. Below are the top internet marketing trends for 2021. 1. Interactive… Read More

Microcopy: Why Small Words Create Big Money

Microcopy: Why Small Words Create Big Money

Words are powerful, especially in the digital landscape where consumers rely on first impressions a lot. One of the most crucial elements of helping the user connect with your product or service is the microcopy. Microcopy is used in everything we see, however it’s no the same as content copy or copy used in content… Read More

6 Components Of A Highly Effective SaaS Homepage

Highly Effective SaaS Homepage

Your SaaS product lives and dies by the digital assets that sell it. Today we are talking about 6 components of a highly effective SaaS homepage. Yes, functionality, reputation, customer service, and social proof all play an important role. But if you don’t properly highlight these things on your site’s homepage, you’re going to have… Read More

eCommerce Conversion Hacks That Will Double Your Conversions

eCommerce Conversion Hacks

Conversion Rate Optimization (CRO) is extremely important in eCommerce. That’s why today we are talking about eCommerce conversion hacks that can help your call to action. And if you have the finest services or products, they will be useless unless your eCommerce store is optimized for conversions. The number of CRO techniques available is almost… Read More

Ways To Boost eCommerce Customer Experience Using Chatbots

Ways To Boost eCommerce Customer Experience Using Chatbots.

Did you know that customers switching companies due to bad customer service costs businesses $1.6 trillion in the U.S.A alone? A positive customer experience is critical in gaining the loyalty of customers. Customers who are loyal to a particular brand are five times as likely to purchase from them again and are four times as… Read More

6 Simple Homepage Tweaks That Will Boost Conversions

6 Simple Homepage Tweaks That Will Boost Conversions

Conversions are a goal every website strives towards. Whether you’re aiming for sales, lead capturing, or getting someone to click on your affiliate link, you want your conversion rates to be high. Today we are going to discuss some homepage tweaks that will boost conversions. Your homepage is usually the first point of contact most… Read More