(314) 849-6969 (314) 849-6969

Get To Know James Better

James does a little bit of everything including SEO, PPC, strategy formulation, content optimization, analytics, and more. His official title is Senior Digital Strategist which involves developing strategies and then making sure that said strategy is executed on and tweaked along the way according to the data we’ve collected. He is a pro at figuring out what your website needs in order to rank better, achieve a higher ROI, run smoother, and have an overall better user experience.

James is part of our SEO team at Matchbox and helps make sure that our clients get found for what they need. So for example, if you search for a “small giggling bear,” then a client that sells Tickle-Me-Elmos should come up high on that search.

Of course, there is also the SEM side of things such as Paid Search or AdWords, Facebook Ads, and other social media advertising. James does most of the heavy lifting but will also take the time to train our clients so that they can manage some things on their own. Trying to explain everything that James does could go on forever, but the best way to sum it all up is that if you need anything search engine-related, James is your guy.

“The thing I like most about my job is that it’s always different and I never know what to expect.  Plus the people are pretty cool too.  It’s also nice that even though we work very hard, it’s a pretty laid back environment and everyone is here to help each other.”

– James McMinn

Apart from work, James really likes to listen to live music and find local gems in St. Louis. Some of his favorite areas of St. Louis to frequent are Central West End, Soulard, Downtown, RYSE Night Club at Ameristar, The Pageant, and other bigger concert venues.  He also likes to go to live sporting events and is personally more of a hockey fan than baseball. He tends to feed off of the energy at live events and enjoys a good music festival — or five — during the summer months.

James McMinn our senior digital strategist doing the Steve Aoki jump.
James our Senior Digital Strategist and SEO expert doing the Steve Aoki jump with balloons.
James McMinn - Our senior digital strategist has been with Matchbox Design Group for almost 6 years.

5 Question With James McMinn

Q: Describe Yourself In Three Words.

A: “Unique – Acquired – Taste.”

Q: What Do You Do In Your Spare Time?

A: “In my spare time I actually make and run some of my own websites selling things, and I really enjoy doing that. I am into politics and try to help out locally when/if I can. I enjoy playing games on my computer, phone, Apple TV, and whatever other systems I might have. I like watching movies, TV Shows, and reading about current events and other article-type readings about my work. I also like to hang out with friends, go out on the weekends, and watch live music as much as possible.

Other than that, as I said, I have some websites where I sell some things like t-shirts I design. I also sell gigs on Fiverr to make some money, just because I find it fun to do so. Other than that, I teach myself Photoshop much the same way I taught myself how to play sports when I was younger.  I guess an easier answer would have been that I like to stay busy, but I love naps, too! lol.”

Q: Do You Have Any Special Talents?

A: “A special talent I have is that I can predict the ending to a movie before anyone I am with has a clue. It’s a talent that really makes some people mad and annoys me sometimes. I am very happy when I finally see a movie that I don’t predict the ending, and it actually surprises me. This doesn’t happen very often, so thrillers, dramas, etc. are hard to watch sometimes.”

Q: What’s The Coolest Place You’ve Ever Visited?

A: “I honestly cannot pick just one…”

Q: What’s Something Awesome About You That No One Else Knows?

A: “I bet you wish you knew!”