What Are On-Page SEO Elements?
To Most Website Users
Ranking in search engine results is the most important aspect of internet use. To compete with the pros, you need to practice good on-page and off-page SEO techniques. That way you boost your ranking and are seen by more people.
In order to get a higher ranking, you need to be ready to meet the on-page SEO rule changes that have taken place over the years. This means you have to work on upgrading your On-page SEO elements.
SEO on page optimization is a must despite anyone saying differently. Here are some on-page SEO elements you should upgrade if you want to achieve a better ranking.
What Is On Page Optimization
The words on page describe quite clearly what on-page SEO is all about. Simply, it is what is on your webpage that helps Google and other search engines to rank your website. This includes content and HTML codes, as well as how relevant your content is to the search question.
The experts say you have less than 10 seconds t convince a searcher to remain on your website page. That means you have to have great content and headlines if you want to convert visitors to customers or repeat users.
On Page SEO Tips
#1. Check Your Title Tag
Because it is basically the first item about your website a searcher sees, you need to make sure it is optimized correctly. Use your keyword here and make sure it is attention getting as well as answers the searcher’s question
#2. Rewrite Your Meta Description
If you don’t have a catchy meta description, you could miss out on traffic. If you fail to write one, then the search engine will do it for you. The search engine will take the first bit of information it can find and use that for your meta description.
To make sure you have a quality mega description, do not overuse your keyword or misuses it. Don’t be too short or go too long, and you want real content, not fake information.
#3. Check Your Heading
Make sure that you only have one H1 tag on each page. To help your heading stand out, it should include your keyword, or you can alter the keyword a bit for creativity.
Having the right heading helps you when someone shares your post on other websites.
#4. Double Check Meta Tags
These tags give search engines the information they need about your website. Because ranking systems have changed and favor relevance and customer use, you need to have great meta tags to show relevance.
You also need good meta tags to convince visitors to continue clicking through your website. To get the one, you need the other. Good meta tags help you gain relevance and visitors, and relevance and visitors are needed for the meta tags to do their job.
#5. URLs And Their Part
It is recommended that the shorter the URL the better. Also, each URL should have fewer folders attached to it. These two factors help your ratings go up in the eyes of the search engine.
Then, using a ‘-‘ is much better than using a ‘_’ and if you have almost the same content on 2 different pages, you should set up a 301 redirect tag. This helps search engines know which is the more important page and which one to rank.
#6. It Is Also About Unique Content
For on-page optimization, you need to have good, unique content. By being authoritative, providing correct information the right way, you can get visitors linking to your site or sharing it on other web pages. This helps your ranking.
The key to good content is not to worry about SEO optimization. You can always review the content and find spots that need SEO inserts to help its ranking. But when you write, focus on the topic you are writing about.
#7. Is Your Site Readable
This is important as visitors to websites do not read every word. They scan to find the important information as quickly as possible. You need to use different types of headings, bullet points, subsections and more to make sure you keep your visitor’s interest.
On-page SEO checklist
Here are some dos and don’ts to help you make sure you get the right SEO elements in your webpage
- Keywords – Make sure they are in your title, permalink, 1st paragraph & alt tag. Use LSI keywords in the body & H2, H3 of your pages. Be under 2% density.
- Remove Stop Words From Your Permalinks – Do not use words such as and or the as they are considered stop words.
- Images – Add them to your content and make use of infographics. Compress and resize them for better optimization and page speed.
- Meta – Make a meta title less than 65 characters and description less than 320 characters.
- Words– Try to stay at or above 500 words.
- Links – Have both internal and outbound links to other websites or quality information.
- Don’t – Never use more than one H1 and do not repeat H2 & H3 subtitles. They need to be different. Also, do not stuff your article with keywords. You can use long tail keywords to help drive traffic to your door.
- The Key To Remember – You cannot fool a search engine and algorithms change. Ranking criteria are never constant.
Some final words
It may sound like a lot to do, but once you get the hang of it, On-page SEO elements are not hard to use. Just make sure you create your own checklist and follow it. This will help ensure that you have each element covered.
Because algorithms change from year to year, if that long, don’t try to write for the search engine. Write for your visitors so that they get the information, product and help that they need.
In that way, you should be able to optimize your On-page SEO correctly and still get the ranking you desire.