So you’ve made the decision to invest in SEO, now what? Well, similar to going to the doctor when you’re sick, we’ll need to run a series of tests and review some data before we’re able to give a full diagnosis. In other words, we need to conduct an SEO audit to figure out why your site isn’t performing. Now I know what you’re thinking, an SEO audit sounds mind-numbing and definitely not something you want to deal with. Well, the good news is you don’t have to! We conduct our St. Louis SEO audits seamlessly while your site continues to run.
Being the data heads we are, we actually enjoy digging into the numbers and uncovering data trends. When we conduct an SEO audit we’ll do a deep dive into a lot of technical, and what some people would call “geeky”, sides of SEO. The reason we do this is so that we can find all the problem areas on your site and create a plan for fixing them. We’ll do the digging and all you have to do is sit back, relax and wait for the results.
What Is Included In An SEO Audit?
This is usually one of the first questions we get asked by new SEO clients and we get it. You want to know exactly what you’re getting for your money and that’s completely fair, especially when every agency does things a bit differently. Some audits are quick and surface-level while others are lengthy and deep, while some fall right in the middle. At Matchbox, we try to marry efficiency and effectiveness as best we can, and in this case, that means doing a deep dive.
Yes, it’s true, this approach will take the most amount of time, but we believe the payoff is far greater than the initial deposit. It’s a lot easier for us to dig into all the data all at once instead of collecting bits and pieces here and there. In order for us to see the full picture and create a holistic strategy, we need every piece of the puzzle laid out in front of us. With that being said, a few crucial components we include in our SEO audits are:
- On-Page Analysis
- Technical Analysis – Which includes accessibility and indexability
- Off-Page Analysis
- Competitive Analysis
- Keyword Research
Now that might not seem like a lot at first, but it’s important to keep in mind that those are overarching terms used to categorize an entire grouping of tasks. For example, there are about fifty sub-tasks (give or take) that fall under “On-Page Analysis” alone. Now the point here is not to overwhelm you, but rather to give you some transparency into our process so that you have a better understanding of everything that you’re getting with our SEO audits.
Our SEO Audit Service
Once we begin the SEO audit, you may not hear from us for a while. As stated, it takes time for us to dig into all the data, but don’t worry that doesn’t mean complete radio silence. Our SEO account manager will be there at all times to answer any of your questions and provide important updates along the way. While conducting the audit, we’ll be using about 6-10 different data collection tools both paid and free. These tools will provide us with crucial data points for us to analyze and draw conclusions from.
After the audit has been completed, we’ll then present you with our findings and a proposed SEO strategy. You can expect this strategy to include overarching goals, key metrics we’re looking to improve, and a list of actionable items. After the strategy has been approved, that’s when things start to get interesting. We’ll slowly but surely start making fixes and checking items off our list which should immediately result in a boost in your site’s performance.
We’re Here To Help With Your St. Louis SEO Audits!
When it comes to data, it doesn’t matter how much of it you have, what matters is what you decide to do with it. There are hidden secrets in every data set and we make it our personal mission to uncover them. A partnership with us means having an experienced team of data heads always ready to dig into the weeds of your site and help you find the best path to success.