SEO & AI Optimization
The way we search for information has changed, and in turn so have SEO strategies. We help you get found in classic search results and in AI-generated answers with a strategy that’s data-driven, transparent, and built to adapt as the online landscape keeps shifting.
Our SEO process begins with a 30-day SEO audit and implementation sprint, then builds over time.
Does something about your website just feel… off?
Start with a performance audit.
If your site isn’t ranking or converting the way you’d hoped, let’s take a look together. We’ll review key areas like page structure, metadata, internal linking, content quality, and site speed to pinpoint what’s working and what might be holding you back. You’ll walk away with a clear list of insights and recommendations (no long-term commitment required). It’s a helpful starting point and a chance to see if our approach aligns with your goals.
A Targeted PPC Campaign with Big Results
1,030%
Increase in impressions
146%
Increase in users from digital ads
SEO & AI Services
Some areas of expertise.
Search isn’t just about ranking anymore. It’s about being found, cited, and trusted by both search engines and AI. We combine proven SEO fundamentals with emerging AI optimization tactics to keep you visible wherever people look.
Our website was outdated and stagnating until we partnered with Matchbox. Their team completely transformed our web presence—lead generation has doubled (if not quadrupled), and our search rankings have skyrocketed. Thanks to their SEO guidance, we’ve gone from barely visible to owning top spots on Google.
We hired Matchbox for their expertise in digital ads, blogging, and SEO, and I couldn’t be happier with the results. They truly listen, ask thoughtful questions, and bring ideas to the table that make sense for our business goals. Their knowledge and strategic input have been invaluable in helping us strengthen our digital presence.
Matchbox Design Group has delivered a high-quality website, increasing search engine visibility and web traffic. The team is responsive, adheres to schedules, and provides monthly updates throughout the project. Their versatile skill sets and friendliness have impressed us.
Their professionalism, communication, and ability to ask the right questions set them apart. They always make sure our vision is at the center of everything, and when something isn’t the best fit, they don’t just push back, they bring thoughtful suggestions and a better way forward. The level of detail and thoroughness is truly unlike anything I’ve experienced.
SEO Accolades & Badges
A trusted team of real humans.
AI is a powerful tool, but it’s not who’s researching your market, writing your content, or explaining your results. Meet the people actually doing the work behind your SEO and AI optimization strategy.
- James McMinn, Senior Digital Strategist — The one connecting the dots between what’s happening in search today and what you need to be doing about it tomorrow. If an algorithm update makes headlines, James has already read the fine print.
- Rachel Baquet, Content Manager — Turns “we need to rank for this” into content people actually want to read. No generic filler, no keyword stuffing, no AI jargon, just good old fashioned copywriting.
- Amber Alesi, Digital Marketing Account Manager — Your main point of contact and the person making sure strategy isn’t just a conversation. She makes sure it actually gets executed on, tracked, and reported back to you in a way that makes sense.
- Elis Hayakawa, Digital Strategist — Digs into the data so you don’t have to, spotting the opportunities (and the red flags) buried in your analytics before they become bigger problems.
Why work with us?
Strategy Backed by Data
Every recommendation we make starts with data like keyword performance, ranking trends, AI visibility, and more. That means less guesswork and more strategy built around what’s actually moving the needle for your business.
No One-Size-Fit-All Solutions
You won’t find recycled strategies here. We take the time to understand your brand, your goals, and your internal team, then build a plan that fits. Whether you’re a small team or a full marketing department, we create strategies that are custom-built, scalable, and get results.
Staying Ahead of the Curve
Search is always changing, and we’re here to help you keep up without getting overwhelmed. From Google algorithm updates and keyword trends to the AI models reshaping how people find answers, we stay ahead so you don’t fall behind.
Ready to talk SEO & AI strategy?
What we’re working with.
Some of our most used SEO and AI tools that help us get the job done.
Questions about SEO & AI?
That’s actually where we shine! We love partnering with internal teams—whether you’re a solo marketer or part of a larger department. We can jump in to help with strategy, fill in gaps where your team is stretched thin, or take full ownership of your search and AI visibility so your team can focus on everything else. You know your brand better than anyone. We’re here to bring the technical know-how and stay on top of how search keeps changing.
It depends on your goals, but everything we do is rooted in measurable outcomes. If you care about traditional visibility, we’ll track keyword rankings and organic traffic. If you care about AI visibility, we’ll track how often you show up (and how you’re described) in AI Overviews, ChatGPT, Perplexity, and other AI-driven answers. If leads are the goal, we’ll focus on conversions and where they’re coming from. We define success together at the start, then provide regular, easy-to-read reports so you always know what’s working and what’s not.
Ah the million dollar question. The truth is it varies based on your strategy. Traditional SEO typically takes a few months to build momentum as search engines re-crawl and re-rank your site, while visibility in AI tools like ChatGPT and Google AI Overviews can shift faster since those models update more frequently. We’ll talk you through what’s realistic for your goals, keep you updated as things progress, and make data-informed adjustments along the way.
We offer both, but we’re most effective in an ongoing partnership. SEO and AI visibility aren’t a “set it and forget it” deal. Search engines update their algorithms and AI models retrain constantly, so staying visible takes continuous work. One-off projects like a technical audit or a content refresh can be valuable, but long-term support lets us implement the full strategy, track how you’re showing up across both search and AI, and adjust as things change. We’re happy to start wherever you’re comfortable with and build from there.
Book your 30-minute strategy session
No slide decks—just a 30-minute working session that ends with actionable growth ideas.
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