SEO & AI Optimization
AI Optimization
We optimize your website so tools like ChatGPT, Claude and Google’s AI Overviews understand your content, trust your expertise and recommend you to the people searching.
Search is evolving, so should your strategy.
Search no longer starts and ends with a list of blue links. People now turn to AI platforms to research products, compare options and get answers to their questions. AI tools only reference the sources they trust most, so traditional SEO alone won’t keep your business visible.
Staying competitive means adapting your strategy. We’ve worked with AI platforms from the beginning, tracking how they find, evaluate and cite content. That hands-on experience shows us what works, and we use it to help our clients earn a place in AI-generated answers.
85% of consumers use AI tools at least once a week.
77% of people use AI tools and traditional search together.
Brands cited in AI Overviews earn 35% more organic clicks.
Making Sense of the Acronyms
As AI changes how people search, new terms keep appearing to describe how websites adapt. You’ll often see AIO, AEO and GEO used interchangeably. Each has a slightly different focus, but they all work toward the same goal: making sure AI recommends your brand.
Here’s a simple breakdown:
- AIO: Umbrella term for all AI Search Optimisation. AEO and GEO are both forms of AIO.
- AEO: Secure featured snippets and voice search answers (with some AI overviews)
- GEO: Influence AI-generated summaries and recommendations
For more information on this topic, check out our blog post: SEO Isn’t Dead—It’s Just Smarter: AIO, AEO & GEO Explained
The foundation of SEO still matters.
AI optimization isn’t meant to replace SEO, but rather it build on it. AI platforms still rely on search indexes and trusted websites to find their answers, so the same fundamentals that help you rank in Google also help AI tools find, understand and trust your content.
Technical SEO
A fast, secure and crawlable website gives search engines and AI tools easy access to your content. That includes clean site architecture, mobile performance, structured data and proper indexing.
On-Page SEO
Clear page structure, descriptive headings, optimized metadata and content that matches what people are searching for help your pages show what they’re about and why they matter.
Off-Page SEO
Backlinks, reviews, local listings and mentions on reputable sites build the authority and trust that both search engines and AI models look for before recommending a brand.
New Techniques for Getting Cited
Although SEO best practices are still the foundation, there are a few newer techniques that have emerged to make your content easier for AI to cite. AI tools scan for clear, focused passages that directly answer a question. Content that’s well organized and easy to scan is more likely to be pulled into AI-generated answers.
Content Chunking
Breaking content into short, focused sections with clear headings makes it easy for AI tools to pull the exact passage that answers a question.
TL;DR Summaries
A brief summary at the top of a page gives readers and AI a quick, clear version of the main point.
Key Takeaways
Highlighting the most important points in a scannable list makes your insights easy to find, understand and reference.
FAQs
Answering real customer questions in a simple question-and-answer format matches the way people ask AI tools for information.
Direct Answers
Leading each section with a clear one- or two-sentence answer, before going into detail, makes your content more quotable.
Credibility Signals
Author bios, cited sources, up-to-date information and real-world experience show AI tools that your content is trustworthy.
What we’re working with.
AI tools that help us get the job done.
Questions?
In most cases, we recommend starting with one of our SEO packages. AI platforms rely on the same signals search engines use, so a strong SEO foundation is what makes AI optimization effective. If you have a specific goal in mind for your website, though, we’re happy to talk through a custom package built around your needs.
We start by benchmarking your current visibility. We test how often your brand appears in AI answers for the questions your customers are asking, and how you compare to competitors. That baseline shapes a prioritized plan, so we focus first on the pages and topics that will make the biggest difference.
Yes, and that’s often a big part of our AI strategy. Many websites already have valuable content that AI tools overlook because of how it’s structured. We refine and reorganize those pages so AI can find, understand and cite them more easily.
Either option works, in fact many of our clients use a mix of both. Our content team can handle everything, from planning topics around the questions your customers ask AI tools to writing and optimizing each page so it’s ready to be cited. But If you’d rather keep content creation in-house, we can simply provide guidance and resources to guide your efforts. This can include content briefs, templates and recommendations that show your team how to structure content for AI. We can also review AI generated content to make sure that it’s optimized and sounds like a real human wrote it.
You’ll receive a monthly report showing how often your brand appears in AI-generated answers, how your visibility compares to competitors and how much traffic AI platforms send to your website. Each report also covers what we’re working on next and why, so you always know how your strategy is progressing.
Latest Insights on AI Optimization
Let’s start the conversation.
Want to get more out of your marketing or just talk through some ideas? We’d love to hear from you. Fill out the form and we’ll be in touch soon.
