A lead generation strategy is a way to attract people to become potential customers. It is done by advertising the brand on social media or through emails. But it is not as easy as it seems to be. Targeting the right audience, leaving a good impact, building a trustworthy relationship, etc are some other factors… Read More

Waiting for the holiday season to arrive by offering discount deals is a thing of the past. It’s time to strategically plan your move that can boost your brand engagements throughout the year. business sales promotions are things that an eCommerce business cannot overlook. About 93% of shoppers use discount codes throughout the year. In… Read More

The 6 Marketing KPIs And Metrics You Should Be Tracking How do you know if your marketing campaign has been successful? You can easily determine that by measuring your KPIs. Key performance indicators are metrics that you consider important for your marketing and business goals. They may vary depending on your campaign goals but usually… Read More

Local businesses of all shapes and sizes constantly need to work on their presence, both online and offline, in order to retain their visibility and to stay appealing to their target audience. In markets like Australia and the US that flourish and are home to a large number of companies that are quickly evolving, there’s… Read More

Backlinks can go a long way in making your website seen and loved. The key to such a result is having a proper strategy. If you’re consistent with it, thousands of people will visit the source. And even if 50% of that traffic finds it interesting and becomes regular readers, you’ll have a base of… Read More

We are in a digital era where most marketing activity takes place online, which determines the success of a business. With this, it is easy to forget that there’s such a thing as offline marketing as well. While online marketing is essential for your business’ success, neglecting offline marketing often becomes a big marketing mistake…. Read More