The first rule of UX: put content where users are most likely to look for it, this is part of a smart content strategy. And this is the rule most often broken by many organizations when designing their digital product (website, app or other). When structuring content and information architecture, most organizations make one of two… Read More

Email marketing is one of the oldest digital marketing strategies out there. Because of its effectiveness, it has retained its relevance and continues to be one of the most widely used digital marketing techniques employed by brands of different size.But, as with anything, there are certain Email marketing KPIs that are overlooked. Studies have shown that… Read More

When we look at how products and services are being sold today, we can easily tell that eCommerce has transformed and reinvented the whole sales process. This has happened via fresh and powerful platforms which made it possible for businesses to sell what they’ve got 24/7, no matter where they are actually located. The last… Read More

E-commerce keeps growing and becoming more and more popular. Many Ecommerce trends in 2018 have changed and adapted. We are currently in a period of change in the way customers shop. Due to this, it’s fundamental for companies to embrace new technologies and pay attention to new trends in order to succeed in this fierce… Read More

Many web designers have the mistaken belief that they do professional work just because everything they produce is pleasing to the eyes. Read on to learn how to make your web design look more professional. While looks may be a factor in making a website appear professional, it’s not the only one that web designers… Read More

As our new front-end developer, Jim helps us bridge the gap between design and development. With a depth of knowledge in CSS and HTML and a background in design, he develops visually engaging digital presences for our clients. Jim also has a mind for user experience and strives to make digital experiences easy to use… Read More

  Matchbox Design Group is excited to announce that we’ve placed in the Indigo Award competition this year! We entered three of our latest design and development projects in the competition for judging. We won the Indigo Award in Web Design, Professional Integrated Graphic Design and Professional Website Design. The Indigo Award is an annual design… Read More

There are so many stellar technology companies here in St. Louis. Matchbox Design Group is proud to call St. Louis home and happy to say that we’ve helped businesses and organizations both in the area and all over the country with their digital marketing needs. Working with new and old clients, we always keep our efforts… Read More

This question is something I have heard in many conversations within the industry. Pretty much any time a new tech tool comes out, the question is asked: are web design and website creation services getting easier? With the increase of templates, script libraries, WYSIWYG platforms, and competitively-priced online services, web design surely must be getting… Read More

In most websites, we need to collect user details and or other types of information by using forms and we are required to have form validations to make sure user input is correct and useful. This can be done easily by using Parsley with the Bootstrap Framework. Typical Validation Tasks Are: Has the user filled in… Read More