Having a well-optimized website will bring in lots of traffic. Many potential clients will come to the website and check out what you have to offer. However, without a proper conversion strategy, your interaction with most of these people will end with just visits to the website. You need to convert most of the visitors… Read More

Understanding the difference between adaptive and responsive design is becoming more critical for app and web designers to note. Understanding this and making insightful choices can help plan and execute your designs with more purpose and aim and a better result. Today we are talking about adaptive vs. responsive design and which one is better…. Read More

In some organizations, SEO and design are often at odds. SEO people seem to want ugly, long pages filled with dense text, and designers want user-friendly, image-heavy pages. But I’m here to tell you that this conflict doesn’t have to be so. In fact, Google incorporated user-interaction signals into their ranking algorithm to reward websites… Read More

What is brand transparency? Brand transparency or brand openness means that a business talks about itself and puts itself out there as much as possible to increase the confidence of consumers. The advantages include increasing the traffic to their website and client commitment while growing their business and revenue. In this article, we’ll discuss how… Read More

As a business owner, you understand that closing sales are crucial to your success, and sometimes you wonder if there is something you can do to increase sales. If the sales are below your expectations, the revenue will as well. Closing sales is easier said than done since 65% of businesses face this challenge daily…. Read More

As the world moves online, web design and development has become a key priority for many businesses. The importance of connecting with your audience through the digital space has never been so critical, and getting your website up and running is an essential first step. Hundreds of companies will be jostling for the attention of… Read More

SEO or Search Engine Optimization (optimization of a site for search engines) – these are the actions that need to be taken to ensure a higher position in the search engine results. This will make it easier for your audience to find you. Basically, but not limited to, SEO includes: adding SEO titles and descriptions… Read More

Many entrepreneurs, especially ones who operate solely online put all of their branding efforts into their website and then fall short when it comes to supporting brand assets. Your brand will be judged by all of its brand material or assets and not just your website. For some, the reason is resource constraints. During the… Read More

Your website design is the key to how quickly visitors can determine the motive of your website and what your company does. Optimizing your website design is a good start if you are trying to rank higher on SERPs (Search Engine Result Pages) or reduce bounce rates. No matter how good the content is or… Read More

Search engine optimization (SEO) is a collection of processes that aims to help websites or webpages increase search ranks and enhance organic visitor count, to name a couple of potential benefits. Although several in number, you may group these activities into two major categories: on-page SEO and off-page SEO. In this article, our guide to… Read More