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Thanks to technology more and more businesses are now shifting base on the virtual platform. Setting up an e-store online expands your audience base. However, the task of setting up a business online is no easy task, especially for a first-timer. You need tools, and a lot of them, right from a website builder for a small business website, to free software for account keeping, email marketing, and whatnot. We bring to you the most effective free e-commerce resources that you can check out.

The Most Comprehensive Free Resources For Starting An Online Business

Website Builders

Website Builders Such As Wix Can Help You Build Your Site If You're On A Budget.
Wix website builder

Want a website and don’t have the budget for a professional? Don’t worry you can get by for a while without hiring a professional. You can build something in a jiffy, using a free business website builder. Try Wix, one of the 15 best free website builders for creating different types of websites. The intuitive interface incorporates the advanced ADI framework that designs a web page for you based on your preferences. Free perks include free web hosting, domain registration services, cloud storage facilities, SEO tools, and professional e-commerce support, all of which make it one of the best free website builders in the market. You can create attractive web stores with multiple product catalogs, discount coupons, and payment gateway integrations to generate more leads and sales.

Advertising Solutions

You Will Need Advertising Solutions For Your New Site, such as AdWords, YP or AdRoll.
Advertising solutions for your website

A good advertising campaign can make or break your business. We recommend the tried and trusted platforms like Google My Business, Yellow Pages, and Yelp for first-time businessmen. Using Google My Business enhances your SEO ranking and web visibility. Yellow Pages is another useful free tool that gives you the space to reach out to clients and get their feedback and also respond to them. At Yelp you can see the latest trends, figure our customer reactions, and generate more traffic via posting pictures of your business.

Analytic Tools for Online Businesses

Analytic tools for online businesses such as Google Analytics.
Analytic tools for online businesses

Boosting e-commerce online is no piece of cake. It takes meticulous planning, effort, and investment to monitor the information you post and how the audience reacts to it. Tools like Google Analytics, Ubounce, and Hubspot are great platforms for beginners. The analytic tools by Google enable users to monitor their web store’s performance and get regular feedback on the latest trends circulating in the market. With Hubspot’s market grading tool, you get valuable insights into the web traffic to see how well you fare up with all the competition. Bounce, with its 30-day free trial offer, is great for enhancing the design of landing pages and optimizing them. 

Blogging Tools

Wordpress is a great blogging tool or full CMS.
WordPress is a versatile CMS that you can use for blogging or build out your entire website.

Blogging is an integral part of any e-commerce store, it gives you the space to add additional information about the products, your contribution to the industry, and also share your opinion about the latest trends prevailing among customers. WordPress is a smart option for amateurs, we recommend the shared hosting option, which takes care of domain registration and web hosting. Plus, the free templates and tempting plugins are an added bonus. CoSchedule is great for planning content, setting deadlines, collaborating with other writers, etc.

Graphic Design

Canva is a good graphic design tool to help with your small business
Canva is a good graphic design tool when building a website or for social media.

Graphics designing is a lot easier now thanks to cloud-powered tools and their free features. Platforms like Pablo, Canva, and Piktochart help you create stunning designs from scratch and add that extra oomph to your store. Piktochart comes with eye-catching templates for creating professional quality infographics. Canva is suited for building social media banners and promotional messages. Pablo helps you edit images and create attractive graphic designs in minutes.

Visme is an all-in-one content creation machine that allows users with any level of graphic design experience to make infographics, design stunning presentations, visualize data and statistics in reports, create social media marketing graphics, and more. Find high-quality stock photos, customizable vector icons, popular fonts, charts and graphs, and more to add to your visuals.

Email Marketing Solutions

MailChimp is a good email marketing solution for any size business
MailChimp is a good Email marketing solution to help with your business.

Email marketing is a tried and tested strategy prevalent in most e-commerce platforms. From Gmail to Mailchimp and Boomerang, there are several e-marketing tools that you can avail of free of charge and manage your subscribers. MailChimp helps you manage your newsletters, create subscriber listings, send out emails in bulk, and more. Gmail is great for personal and professional emailing and is synced with other Google Apps. Boomerang allows users to schedule emails, set reminders, and send out unlimited messages.


Slack is a good tool to communicate internally at your company.
Slack is a good tool to communicate internally with employees

Collaborating and communicating with employees or clients can be a daunting task indeed. With communication tools like Skype, Slack, and Sococo users can stay in touch with sponsors, investors, and clients without spending any extra money. Skype is ideal for video conferencing and gives you an opportunity to establish personal relations with someone who might be geographically far away. Slack is a platform where you can manage all your messages, send out important notes to team members, and also switch between multiple devices and not lose track of the conversation. Sococo is a virtual space that offers real-time and realistic connections between employers and employees

Legal Tools

Open Legal Documents is a good tool when opening a new online business.
Open Legal Documents is a good legal tool when opening an online business.

An e-store also requires a solid and credible legal support system that would defend the company in case of a lawsuit or other legal problem. Docracy is a reliable app that gives you access to pretty much all the detailed legal documents and regulations regarding business and finance. From service agreements to employment contracts, you can get it all online now. This not only empowers you with legal knowledge but also saves you the trouble of finding a lawyer and spending a fortune for his services. Although, we do recommend that you get the digital documents on Docracy reviewed by a professional before acting upon them.

Money Management Options

Using PayPal as a money management option is smart for a new online business.
PayPal is a good money management option when starting an online business.

Monetary transactions and online banking are a huge part of e-commerce. From sending out money to accepting payments, everything is done via the internet these days. Apps like PayPal, Expensify, TSheets, and ZenPayroll help you with managing the money in your organization. PayPal is an online payment gateway using which customers can pay you via debit or credit cards. The platform comes with SSL certification and is encrypted. The Expensify app allows for quick and easy reimbursement of receipts and tracking expenses. TSheets and ZenPayroll are ideal for tracking salaries and work shifts.

Event Scheduling

Doodle is good event scheduling software for online businesses
Doodle is great for event scheduling software.

Owning a business is all about shuffling between the needs of your clients and the demands of your employees. Holding meetings, scheduling events, arranging for brainstorming sessions, and sudden gatherings are part and parcel of the game. Apps like Doodle, WhenIWork, and YouCanBookMe help you with scheduling conferences and meetings easily. Doodle is a great platform for coordinating events and communicating among multiple parties.  At CV Linens you can find any kind of fabric for your event, bulk lace table runners, inexpensive table runners, and more. Here you can send out a poll and get reports just as quickly. With WhenIWork, users can keep track of employee availability and rearrange schedules and shifts. is effective for scheduling clients and comes with Google Calendars integration. 

Storage Solutions

Dropbox is a good storage solution for online businesses
Having a good storage solution for your online business is imperative. Dropbox is a good one.

Most e-commerce platforms use storage applications like Dropbox and Google Cloud to store their information and share it across other platforms. Dropbox, for instance, allows users to share files with employees and work on documents together. From saving all your files to accessing them on the go, Dropbox allows you to connect with your clients, business partners, and other visitors. Google Cloud is a great choice for people who want to keep a backup of their business files and integrate it with other Google apps.

Business Planning is one good business planning software when starting an online business
There are many options when it comes to business planning software.

Business planning and financing are important for generating enough revenues and monitoring the cash flow of your company. From small scale vendors to established enterprises, every business model runs on some capital investment. Generating enough funds for the business can be quite difficult, considering the strict bank policies and high-interest rates. Lucky for you, there are some free resources online where you can find sponsors and investors to finance your business. Some of these platforms are, Enloop, Kickstarter, Fundera, and StreetShare.


You might need a way to fund your new online business such as Kickstarter or Indiegogo
A new online business can be funded by Kickstarter, Indiegogo, or many other ways.

Fundera, Kickstarter, StreetShare, among other tools connect you with potential investors and recruit micro-donors to fund your enterprise. With StreetShare, you can avail a loan solely on the credibility of the business idea, no credit history or equity is required. Platforms like Bplans and Enloop help you draft a business plan and manage the finances. Here you can also consult professionals at an additional cost to give your business plan a much-needed boost. 

Production And Management Tools

Buffer is one example of a production and management tool.
Buffer is one example of many production and management tools.

Website development, financing, and marketing solutions can only get your e-commerce enterprise so far. For the day to day operations, you need a swift and smart production plan. Evernote, Google Drive, and Producteev are some of the best applications out there to boost the productivity of your store. With Evernote, users can store all their business ideas, plans, and layouts in one place. You can also add clipping from the web, insert personalized notes, comment on other documents, and share them with friends. Google Drive, on the other hand, is the perfect tool for people who love sharing and working on documents together online. The platform is optimized for all operating systems and seamlessly integrates spreadsheets, text files, and compressed documents across multiple devices.

Producteev lets you keep track of all your activities and scheduled events in one place. Here, you can also create to-do lists, extensive project layouts, monitor large and small-scale operations of the business, and even assign new tasks to employees in the organization.

Social Media Tools

Hootesuite is one of many social media software's on the market
Hootsuite is probably the most well known social media management tools available.

Social media plays a huge role in establishing a solid reputation for your business. Simply creating a web store is not enough, you also have to promote it on various social media platforms like Twitter, Facebook, and Instagram to gain more followers and eventually expand your customer base. Tools like Hootsuite, ManageFlitter, and Instasize come in very handy for first-timer developers who want to take over social media. Hootsuite allows you to manage your profiles from a single place, schedule events, track comments, engage your customers, and monitor your social presence online. ManageFlitter is great for managing your Twitter account, weeding out unresponsive followers, generating performance reports, etc. Instasize is a platform where you can customize images and videos for YouTube, Instagram, and other platforms. With Instasize you can even add text, resize images, add filters, and do other interesting things.

Parting Thoughts

The right tools can make your business management tasks easier, quicker, and more effective. Every store or business model has its own specific requirements; understand yours and try out the tools mentioned in this guide. Share these comprehensive free resources for starting an online business with anyone you think might need help.


Video Synopsis Of The Free Resources Offered

Categories:  Digital Marketing

About the Author

James McMinn

Senior Digital Strategist

James is a savvy digital marketing specialist with a Masters of Science in Internet Marketing. For the past fourteen years, he has been specializing in SEO, PPC & Marketing Strategy. He has a super sharp analytical mind and a finely tuned creative eye for marketing initiatives that optimize brands.

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