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Fashion has always been a hotbed for the most innovative changes. It’s one of the largest industries in the world and competition is always strong. When it comes to e-commerce, fashion websites have to be a step ahead of everyone else. If you run such a website, here are some design trends clothing eCommerce websites need to watch out for this year.

1. Website Aesthetics To Match

Picking the right aesthetic to go with your brand is crucial for good user experience. If you sell Nirvana T-shirts in a store that has a minimalistic white and clean look, people walking into the store would be confused by the sight. You can’t have your website look like something it isn’t. Matching aesthetics are the name of the game on clothing websites.

If your shirts are artsy and unique in their design, you should probably make a website that matches them. Streetwear is another great example. It’s considered casual but it has a bold edge to it. A streetwear website might be black and white with the exception of a specific color that adds richness and emphasis on products. Never stick to one style of a website, make sure you’re always in sync with your brand.

2. Use It To Its Full Potential

When you think of a clothing website, the purpose seems quite clear. It’s there to sell a specific clothing brand and not much else. If you own the website, you know that there’s much more to it. There’s no reason your website should just be a medium to sell things. It can also be used as an advertising platform for your whole brand.

One of the best ways to get your website out there and increase popularity is to set up a blog. A blog can help viewers get the full experience of your clothing line. You get to share a little bit of insight about your company while also giving people the user experience they want from the website. Personalized content will attract customers like no other marketing method and it will keep them for good. With a blog, you are building a loyal fanbase that has brand loyalty behind it. Newsletters are another great way to inform users of discounts and similar important news.

3. Ease Of Use

Website ease of use is a design trend that clothing brands should look out for

Design can go a bit overboard sometimes. Some designers forget their target audience. Not everyone is an expert in website navigation and making things too complicated will have an adverse effect on potential customers. Online literacy is rising, but you can’t expect users to be on the level of a designer. Keeping things simple is the best way to make your website accessible to everyone. After all, simplicity is the key to brilliance.

Having an excessive number of elements isn’t doing anyone any favors. You want your website to be easy to navigate. Having a bar at the top of the page with all the important links is a good start. Maybe it can have drop-down elements that lead to specific sub-pages, that’s another great idea. When people are searching for items to purchase, they want results and they want them fast. If they can’t find it within a reasonable timeframe, they’re going to leave the website. Make the website easy to navigate and the users will flock to it.

4. Custom Design

Having a custom design will be beneficial to clothing eCommerce sites in 2019.

There are lots of differences between brick and mortar stores and online stores. They both come with their own benefits and drawbacks. When it comes to custom designs, online reigns supreme. Customization is one of the most important aspects of e-commerce clothing stores and it attracts customers like no other feature. Being a quality custom clothing label in today’s online enviroment is key to success. Uniqueness isn’t limited to just the design of the website, it’s also prevalent in clothing designs.

People like having unique clothing items from their favorite clothing brand. Having the option of exclusive and custom designs is important if you want a loyal fanbase. If they like it, they’ll be clamoring to get bulk t-shirt printing in that same design before you know it. Nobody likes being constrained by limited options. If you can offer versatility to customers, they’ll keep coming back in record numbers.

5. Supply Chain Improvements

If you sell commercial goods, you’re obviously going to have to log transactions and give out receipts. This can get a bit complicated when you have an online brand. Products are sold all over the place and combining online sales with brick and mortar stores is a pain when you get down to the paperwork. Luckily, technology isn’t just improving on the side of aesthetic design, it’s also making it easier to log sales.

Blockchains have the potential to revolutionize supply chains and make them more transparent than ever. They were made famous by online currencies like Bitcoin, but the potential applications for the technology are near-infinite. Fashion brands are quickly adapting to use them. Blockchains can give a unique ID to every single item that is then stored on a decentralized ledger which can be distributed. This created an end-to-end digital history of every transaction ever made. Blockchain data logs everything from location to timestamp, making it ideal for checking on every transaction.  Those curious should check out for an in-depth look at how all this is possible. Cryptocurrencies have the chance to change the world, it’s really remarkable. 


Online clothing brand websites are always making use of new technology and improvements in design. With this in mind, you have to make sure your website is at the forefront of innovation because competitors are trying their best to get there first. If you apply some of these trends to your own website, it’s going to be a step in the right direction.

Our Guest Blogger

Nick is a blogger and a marketing expert currently engaged on projects for Media Gurus, an Australian business, and marketing resource. He is an aspiring street artist and does Audio/Video editing as a hobby.

Nick is a blogger and a marketing expert currently engaged on projects for Media Gurus, an Australian business, and marketing resource. He is an aspiring street artist and does Audio/Video editing as a hobby.

About the Author

James McMinn

Senior Digital Strategist

James is a savvy digital marketing specialist with a Masters of Science in Internet Marketing. For the past fourteen years, he has been specializing in SEO, PPC & Marketing Strategy. He has a super sharp analytical mind and a finely tuned creative eye for marketing initiatives that optimize brands.

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