Design Testing And Participants: Choosing The Right Range Of Users To Test

Design Testing And Participants

Testing and evaluation of your design are key if you want it to be a success. Simply put, this confirms that your design or product will achieve the goals you intended for it. It will also tell you if your creation needs some refinement before it is placed on the market. Testing a prototype allows… Read More

10 Steps To Write A Killer Web Design Brief

10 Steps To Write A Killer Web Design Brief

You’ve decided that your website needs a makeover. Now you need a website designer who will turn your ideas into your dream website. But how will the designer or design agency know what you want? How will they estimate the cost of such a design? The answer lies in the web design brief. The design… Read More

Design Tips On How To Enhance Your Promotional Material

Design Tips On How To Enhance Your Promotional Material

Your marketing and promotional efforts will make or break your business. Whether you are just starting out or have been operating successfully it’s best practice to constantly review and tweak your marketing campaign. One part of effective marketing is the design aspect. Today we are going to discuss design tips on how to enhance your… Read More

The Most Common Web Design Mistakes That You Should Avoid In 2020

The Most Common Web Design Mistakes That You Should Avoid In 2020

Did you know that 90% of users will leave a website if it is poorly designed? That’s why we have some common web design mistakes to avoid. At Matchbox Design Group, our website designers are always thinking ahead when it comes to design. Businesses are aware of the benefits the compelling website design carries. They… Read More

How Graphic Design Can Make Or Break Your Website Traffic: 10 Common Mistakes

Optimize Your Content Too

Webmasters who hope to increase website traffic usually think about details like keyword research and content creation, but only a handful will rethink their graphic design strategies. It’s a terrible mistake because graphic design can make or break your website traffic and overall website performance. Graphic design can even ruin your business hopes in the long… Read More

The Pros And Cons Of Hiring An In-House Designer For A Small Business

Freelancer's need a consistent workload.

Every business decision you make is going to have pros and cons. It’s important to look for a trade-off that maximizes the positive outcomes of each path that you choose. We are going to talk about hiring an in-house designer Vs. a freelancer. As a business owner, you face difficulties and contradicting decisions every day…. Read More

4 Reasons Why Design Matters For Small Businesses

Web design software

No matter the industry, running a small business can be tough since just as you used an opportunity to turn your dream into reality, so have others and you can bet that no one will go down without a fight. That’s why design matters for small businesses. However, having a lot of competition is not… Read More

Graphic Design And Marketing: How Do Graphics Impact Your Campaigns?

Graphic Design And Marketing

Graphic design and marketing go hand-in-hand when it comes to creating successful campaigns. Here’s why you need an expert graphic designer on your team. Have you heard of the picture superiority effect? The phenomenon refers to the idea that humans are capable of remembering pictures and images far better than they can remember words. Marketing campaigns… Read More

Tips On Designing Creative Websites That Will Wow Your Clients

Tips on Designing Creative Websites That Will Wow Your Clients

Just a few years ago web design was all about designing creative websites using the various new hip features that HTML and CSS provided. However, as the programming section of a typical web presentation improved, the focus shifted on creativity. Now, the best websites are the ones that are both functional and innovative in design…. Read More

The Cross Between Psychology And Typography And Why It Is Important

The Cross Between Psychology And Typography And Why It Is Important.

There has been a lot of talk about the psychology behind website designs. It’s not new information that using certain psychological methods and principles helps you reach your target audience and conveys your message better. From using the right shade of a color to choosing the perfect image for your company logo, it’s all been… Read More