The digital marketing trends predicted for 2020 were derailed when the entirely unpredictable coronavirus crisis hit. And, as the pandemic drags on, the landscape continues to be far outside what anyone anticipated as we move through 2021. While many had thought that compassion would take center stage, what we’re actually seeing is companies having to… Read More

Computers are pretty amazing machines, and most of the time, they do pretty much what you expect them to. But sometimes something goes wrong, and your computer will seem to go off on its own. Today we are talking about common IT problems. Although frustrating, many programming issues have easy fixes, and learning to recognize… Read More

Your business brand goes beyond its name and attractive logo. A brand consists of business ethics, story, and reputation in the marketplace. This is what distinguishes your business from others. Therefore, any rebranding strategy involves changing the original direction of the business. It involves consolidating the aims, vision and modifying the image to reflect the… Read More

The success of your business depends on you and ultimately how smart you are using tools to boost your productivity. Without effective business tools, your company won’t get the attention it deserves neither would it launch in the first place. You may also need some help to grow for the long haul. Yes, this requires… Read More

The success of any business doesn’t just depend on a great idea. Your concept could be incredible, but if customers don’t engage fully with what you’re doing, the idea might as well not exist! This is particularly important in online spaces, as there is no shortage of competition out there, a mere click away. So,… Read More

We are in a digital era where most marketing activity takes place online, which determines the success of a business. With this, it is easy to forget that there’s such a thing as offline marketing as well. While online marketing is essential for your business’ success, neglecting offline marketing often becomes a big marketing mistake…. Read More

At Matchbox Design Group we have been working remotely or from home since the pandemic started. Today we are going to talk about some home office design ideas for a trendy working space. Working from home comes with a share of challenges that you must overcome. One of those challenges is distractions from people around… Read More

In order to secure a sustainable competitive advantage, organizations need to seek out ways to increase efficiency and successful execution of business processes. A key step to bringing value to your organization is process optimization. It can help you achieve the many goals you set for your organization, especially with workflow management. If you want… Read More

Every business needs an online presence – a pivotal element of which is creating a website. Yet, the process is not as straightforward as many may think. Before you can wonder about the perfect web design, you must first worry about which web hosting platform to use. In today’s world, you need a professional web… Read More

In this customer-centric, and for the most part, online culture, paying attention to your potential buyers is key. So, how do we keep our finger on the pulse of the ever-changing consumer? Feedback. Consistent, informative, and above all, fresh feedback. By using social media as the hub of customer feedback. Today’s customers are active, curious,… Read More