In a competitive eCommerce world, you are either innovating and reinventing your marketing strategy, or you’re falling behind. This means that there can be no room for outdated marketing practices and that you need to use everything from meticulous SEO implementation in your content strategy to web design and other inbound marketing solutions in order… Read More

Through the years of marketing, the attention has shifted from the traditional personalization to hyper-personalization — a current technique that’s a step further than the usual personalization route. Today we will learn 4 ways to hyper-personalize for e-commerce campaigns. Back then, simple use of the customer’s first name in the email subject line would suffice. But… Read More

Nowadays, most marketers have a few important goals in mind. Some of them might be even reaching for the stars with them, but who are we to judge them? After all, all they want is to engage their audience and make their potential customers, who just might be part of that audience, do something. The… Read More

The holidays are almost here, and you should get ready. Christmas and New Year’s bonuses, savings, gifts, presents, New Year’s resolutions… All of this good lovely stuff means people are going to spend money. The competition, of course, knows this as well as you do, and they are probably bringing out the big guns as… Read More

Shopping sprees are the biggest around the holidays, and this year’s holiday season is almost here. It is therefore crucial that you be ready for it, and that you prepare your website to the best that you can if you are looking into being able to tap the high demand at this time. There are… Read More

Generally, the work of a website designer is to come up with a website for their client which is going to have the best ranking on Google. Today, this is what pretty much matters the most when it comes to being the number one eCommerce shop people are going to turn to. However, when the… Read More

If you run an eCommerce business, we’re sure you’re well aware of the important role social media plays in online shopping. With the influence social media platforms like Facebook, Instagram and Pinterest have on millennial shoppers, it’s not a surprise that 74 percent of consumers make buying decisions based on social media content. As social… Read More

It is a fact that the main purpose of any marketing initiative is to create high conversions. For companies that sell their products online, this KPI is highly influenced by the interface, for that reason the user experience for e-Commerce is the key element of the success of a brand. Most studies reveal that users… Read More

If you look at the pretty accurate prediction that global eCommerce sales are going to hit the roof (meaning more than 4 trillion US dollars), you could say that the future is now. If there are some doors of brick and mortar shops that have remained open, that’s only because they also interact with their… Read More

When we look at how products and services are being sold today, we can easily tell that eCommerce has transformed and reinvented the whole sales process. This has happened via fresh and powerful platforms which made it possible for businesses to sell what they’ve got 24/7, no matter where they are actually located. The last… Read More