The most important elements of search engine optimization are known to every marketer: good content, extensive linking, etc. But even though the key SEO components have largely remained the same over the years, their importance has changed. With these changes what are the what does a successful SEO strategy look like? Nowadays, if you want… Read More

Have you ever thought about the fact that 85% of customers are sure that user-generated content is more useful and influential? The essence of this belief is quite simple – people still trust people. The more humanized your brand is, the more chances it has to win the customers’ loyalty. At the moment, user-generated content… Read More

This year alone, Google received more than 2.3 trillion searches, accounting for 75% of the total global desktop search traffic. If you’re not optimizing your business for the major search engines, particularly Google, then you’re missing out on a lot of potential visits, sales, and conversion. Today we are going to talk about 10 upcoming… Read More

It’s no secret that your website copy has a direct influence on conversions. After all, the only way your audience can judge your products is through the information you provide. Today we are going to talk about writing product descriptions that sell. When writing product descriptions, you need to keep this in mind. You want… Read More

Technology and digitalization have brought massive changes in the way we live our lives. People can contact, socialize, make friends, work, and earn money from all over the world. From New York to Manchester to St. Louis, and Tokyo to Singapore to anywhere in the world, the communication gap has reduced to a hand-held device… Read More

In an interview, Google’s Andrey Lipattsev was asked about the top-most ranking factors for Google. He revealed, “I can tell you what they are. It is content. And its links pointing to your site.” It means that backlinks can help your website rank higher on search engines and attract organic traffic. Learn how to earn… Read More

Before Google’s Penguin and Panda algorithm updates, optimizing purely for keywords worked. Today, to increase the effectiveness of your SEO tactics, you should also understand the why behind your keywords. In other words, you need to understand user intent and search intent. What is search intent and how can it benefit your SEO strategy? What… Read More

eCommerce is the way to go because everyone prefers the convenience of buying online and getting their products delivered right at their doorsteps. For this reason, online stores are springing out from all corners of the internet every other day. It can be a nightmare getting noticed and ultimately converting your products to sales. To… Read More

Towards the end of last year (2019, if you’re reading this in a year other than 2020), Google announced on its Webmaster Central Blog that it was adding two new link attributes to help website owners communicate the nature of their external links to its search crawlers. Slotting alongside the existing rel=”nofollow” attribute, these are… Read More

Matchbox Design Group is a leading SEO agency in St. Louis with a penchant for capturing the passion and unique creative spirit of each of our clients. We strive to help your business put forward the best first impression to your potential customers through expert web design and SEO strategies that help make those initial… Read More