Missouri Foundation For Health Website Rebuild

A Resource For The Region

The Missouri Foundation for Health (MFFH) is an independent philanthropic foundation that takes a multifaceted approach to health issues, working with communities and nonprofits to eliminate inequities within all aspects of health and address the social and economic factors that shape health outcomes. However, due to its extensive reach and multitude of initiatives, the organization’s mission and goals were getting lost.

They needed a new site that would give them the flexibility to communicate, engage, and serve their audience efficiently. An adaptable framework was essential to accommodate their constantly changing needs.

View Live Site

What We Did

Site Mapping
WordPress Design & Development
Content Migration

Industry

Non-Profit

A Dynamic Hub

Our goal was to establish a digital platform that not only reflected the Missouri Foundation for Health’s mission and values but also served as a dynamic hub for the community. We wanted to give them an engaging design that offered valuable resources, highlighted success stories, and provided opportunities for users to find what they needed to get involved quickly.

Delivering the Details

At any given time, the Missouri Foundation for Health is committed to a diverse mix of pressing issues in the region. We created a group of blocks their team could choose from to house whatever background information, data, and resources each of their Strategic Initiatives needed. This adaptability was key to support the organization’s ability to communicate, engage, and serve its audience efficiently.

Contact Matchbox Design Group Today!

If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.

October 26, 2023

American Association Of Orthodontists Website Rebuild

Bringing Excellence To Your Orthodontic Care.

Designing a website for the American Association of Orthodontists demands an aesthetic that radiates professionalism and warmth. We opted for clean and bright colors, infusing the site with an inviting atmosphere. Through this harmonious blend of colors and imagery, visitors are welcomed into a visually pleasing and reassuring digital space, assuring them of the association’s commitment to excellence in orthodontic care.

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What We Did

Web Design
Web Development

Industry

Professional Associations

A Showcase of Smiles

The website is adorned with captivating images of people displaying big smiles, showcasing the association’s success in crafting beautiful, confident smiles. The bold backgrounds lend a sense of modernity and purpose, accentuating the importance of orthodontics in transforming lives.

Find an Orthodontist

Designing a “Find an Orthodontist” function for the website was crucial in enhancing user experience and facilitating seamless access to specialized care. We integrated interactive maps and contact information, streamlining the appointment booking process. This user-friendly feature ensures patients find a trusted orthodontist who aligns with their individual needs.

Contact Matchbox Design Group Today!

If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.

October 2, 2023

O’Fallon Parks And Rec Website Rebuild

A Lot To explore!

The O’Fallon Parks and Recreation team approached us with a request for a modernized website that could accommodate their expanding audience. Our objective was to improve the user experience both in terms of the website’s interface and its functionality. Their team is now able to make updates more easily and families are able to effortlessly explore events, activities, and various features within the parks.

Additionally, they wanted a new design that would give their site a playful yet informative feel. To fulfill this vision, we incorporated bright colors and visuals to effectively showcase the diverse offerings of the park system.

View Live Site

What We Did

Site Mapping
WordPress Design & Development
Content Migration
Branding

Industry

Parks and Recreation

Our first task was to create an updated sitemap. We reorganized the navigation and activity categories to enhance user experience. Our goal was to create a solid framework that would seamlessly guide users through the content on the site.

A Cheerful Enthusiasm

By adopting a user-centered design approach, we aimed to create a website that residents and visitors would turn to as a valuable resource for information and inspiration. To grab their attention, we employed an eye-catching color palette that added a new level of visual appeal to the platform.

A New Visual Language

Icons played a crucial role in organizing information in a fun and visually engaging manner. By representing various categories of activities and locations, they allowed users to identify and navigate through relevant information with ease.

A User-Centered Design Approach

Implementing well-structured landing pages, intuitive search functions, and interactive cards created an engaging environment of exploration.

Contact Matchbox Design Group Today!

If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.

June 29, 2023

Sweetie Pie Organics Shopify Website Rebuild

It All Starts With Mom

Sweetie Pie Organics creates innovative food solutions for expecting and breastfeeding mothers. Both their nausea drops and lactation smoothies use natural ingredients – creating the perfect blend of delicious flavor and effectiveness. They also focus heavily on convenience, with grab-and-go style products for busy mothers.

We collaborated with Sweetie Pie Organics to redefine their visual identity and messaging via a new eCommerce website. We started with a Shopify template, and then added a custom site structure and design. The result was a bright, lively website that has drastically improved the purchasing experience for their customers.

View Live Site

What We Did

Site Mapping
Shopify Website Design & Development
Content Strategy
Copywriting
Branding

Industry

Food and Beverage
eCommerce

A fresh approach to an existing brand.

When the Handi-Craft team came to us, they had just acquired Sweetie Pie Organics. The website and brand both needed some work and so they decided to invest in redesigning and rebuilding the website on Shopify.

Our design team was up to the challenge. We created a new style guide, including additional colors, illustration styles and unique visual elements that featured organic shapes and waves. The goal was to land on a look that felt like an elevated version of their original brand.

Custom, playful iconography.

The new website includes custom illustrated icons that add a touch of hand drawn playfulness to each page. Using these custom icons, we were able to inject more of the brand personality (and color) throughout the site.

A style that paves the way for brand growth.

We worked closely with the Sweetie Pie Organics team to understand what makes their products unique and sets them apart in the marketplace. We translated what we learned into product pages that strike the perfect balance of important product information, eye-catching visuals and compelling messaging.

Contact Matchbox Design Group Today!

If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.

June 8, 2023

Personal Assistance Services (PAS) Branding

Empowering Today’s Workforce

Personal Assistance Services (PAS) is an employee assistance program (EAP) dedicated to providing personalized care and resources to working individuals. They offer a wide range of services from in-the-moment support to family care and counseling. Their mission is grounded in the belief that everyone deserves a deep sense of purpose, hope, and support, which are nurtured through meaningful connections with others. Their compassionate approach is focused on inspiring individuals to thrive both in their personal lives and at work.

We were excited to be given the opportunity to reinvent such an impactful brand. They wanted to breathe new life into their brand by incorporating visual storytelling elements that would evoke a sense of compassion. We were able to achieve this by rebuilding the brand from the ground up with new colors, fonts, messaging and graphics. The end result was a dynamic brand that communicates their mission while providing a sense of connection.

View Live Site

What We Did

Site Mapping
WordPress Design & Development
Branding
Content Migration

Industry

B2B Services

Giving a brand with heart some major charm.

By incorporating elements of charm through playful typography and whimsical illustrations, we hoped to convey a genuine connection and sense of empathy with PAS customers.

Custom Illustration with a friendly cast of characters.

The illustrations created for PAS play a vital role in telling the brand story by visually representing ideas, emotions, and narratives that may be challenging to convey through words alone. With the ability to capture attention, evoke emotion, and simplify complex concepts, illustration is a powerful tool.

Creating one identity to enhance brand experience.

We wanted the new brand elements to extend to all parts of PAS, ensuring consistent visual elements across various platforms, including the website, sales presentations and print material.

This cohesive and unified brand identity strengthens recognition, builds trust, and enhances the overall brand experience for current and future customers.

Contact Matchbox Design Group Today!

If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.

May 25, 2023

Octane Fitness Branding

A Modern Design With A Lasting Impact – Octane Fitness Branding

Octane Fitness is a fitness equipment manufacturer who specializes in cardio and endurance machines for both commercial facilities and individual consumers. They came to us in need of a brand update and challenged us with creating a fresher look and feel without completely reinventing the wheel.

After collaborating with their team and discussing brand goals, we were able to make some much needed updates to their visual assets, such as messaging and product page designs. The result was a modern and engaging website that will drive Octane forward in the fitness industry for years to come.

Bold & Clean

Our first area of focus was the logo. Octane’s original logo featured a timeless design of bold text and eye-catching color, it just needed a few minor updates to push it to the next level.

Our team made a simple but very impactful change to remove “Fitness” from the logo. This helped clean up the visual presence by removing any unnecessary elements or clutter. Our decision to shorten the logo to just “Octane” will help push the brand forward by presenting itself in a more memorable way that is easily recognizable.

Fuel Your Life - Octane Fitness Branding phrase.

Powerful Messaging

Our next area of focus was messaging. Octane’s original copy was a bit repetitive and lacked a consistent tone/voice. We saw an opportunity to add more powerful and moving statements that would catch the user’s attention and help redefine who they are as a brand. We accomplished this by using the expressive font “Phonk” and playing around with text colors and patterns.

Dynamic Product Pages For Our Octane Fitness Branding

We design and develop websites using WordPress blocks. We find that this gives us more freedom to build custom pages and make styling changes. In the case of Octane, they were in desperate need of a product page refresh. We used new branding elements and Woo-commerce features to take their product pages to the next level. This included dynamic product feature blocks that better showcase the capabilities of their machines.

Multidimensional Elements For Our Octane Fitness Branding

Octane’s first priority was the website, but they also expressed the need for a multidimensional brand that could be used for advertising and print pieces.

During the design process we took extra care to ensure that all elements could be re-sized and re-purposed for trade show pieces, brochures, and other non-digital mediums. Versatility is key to a lasting brand.

Contact Matchbox Design Group Today!

If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.

June 29, 2023

Octane Fitness Website Rebuild & SEO

High Performance Cardio Equipment

Founded in 2001, Octane Fitness is dedicated to making high-end elliptical machines. Since their inception, the company has been developing new breakthroughs in workout technology that make their machines stand out from others in the industry. Aside from ellipticals, they also offer a wide range of rowers and bikes. Their mission is to create dynamic and high-performance cardio equipment that customers can rely on to fuel their lives.

Octane came to us in need of a brand and website refresh. Their current site was dated and needed restructuring. We provided them with an updated site map and design to better showcase their products, added more content, and utilized WooCommerce to help improve the user experience. We also made some major updates to product pages which helped present information more clearly, specifically in relation to product features and specs.

View Live Site

What We Did

Site Mapping
WordPress Design & Development
Content Migration
Content Strategy
Technical SEO

Industry

Health and Fitness
eCommerce

Branding Elements

During the design process, there were a few important factors we needed to keep in mind. One of those being versatile brand elements that could be utilized outside of the website. The client wanted to be able to showcase new design elements and lifestyle messaging through social media, trade show banners, and print advertisements.

Octane Fitness Website Rebuild

Once the brand was updated and ready to go, we then transitioned into the development phase. We structured Octane’s new site in a way that would grab the user’s attention from the moment they landed on the home page and guide them seamlessly into the product pages and eventually to checkout. We also streamlined their utility pages, like support and service, to create a more cohesive look and feel.

Contact Matchbox Design Group Today!

If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.

September 19, 2022

STL Beds Website Rebuild & SEO

Delivering Dreams Since 1986.

STL Beds is a family-owned mattress store located in St. Louis. Doug, manager of STL Beds, came to us looking for advice on how to improve his digital presence and drive more sales. Unlike some of our other website rebuilds, this project started with search engine optimization and eventually evolved into a website project. This unconventional approach proved extremely valuable as we were able to uncover a plethora of deep-rooted issues related to site health and user experience on his preexisting site. Once these issues were unearthed, we had two options:

Spend countless months slowly but surely uncovering and fixing hundreds upon thousands of errors in a manner quite similar to defusing a bomb or…
Create a new website in a much healthier and user intuitive way that would set him up for long-term success by addressing customer needs and increasing sales

Let’s just say it was a no-brainer. Rebuilding the site meant that we could reorganize their content, update the site’s design, remove any messy plugins or unnecessary code from the back end, and improve the overall user experience as a whole.

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Colors & Typography

Taking inspiration from the pre-existing colors in the STL Beds logo, we expanded upon this by adding the Dark Teal and Sunshine Yellow in order to add contrast to the palette. Run by an individual with a large, genial personality and a world of experience in his field, Zilla Slab seemed to be both inviting and authoritative without having either of those dominate the design.

Site Health

There were a significant amount of errors, warnings and notices that were detected by our SEO software when we first crawled the preexisting STL Beds site. After dredging through a ton of these, we were able to fix whatever could be fixed and whatever couldn’t, would be resolved with the creation of his new site.

Content Organization

One of our main goals when creating his new website was to reorganize his content in a way that made sense to both his users and to Google. This was achieved by making important changes to his site map, combining product categories, restructuring his home page and updating his product pages.

Design

The old STL Beds website was about 10 years old when we started working on it and it showed… The interface was clunky, the page structure was confusing and the design was lacking. One of our goals with the new site was to provide a fresh new design with an updated color scheme. We added fun backgrounds, colorful icons and eye-catching buttons to help display information in a more intuitive and visual way.

Contact Matchbox Design Group Today!

If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.

August 13, 2021

Volpi Foods Website Rebuild & SEO

Elevated Meats Crafted With Care.

Family-owned and operated for over 117 years, Volpi Foods has handcrafted fine cured meats using only traditional methods to give their customers the fullest flavor and finest quality. Their secrets are simple: all-natural ingredients that are always fresh, never frozen — locally sourced from farmers they trust. They slow cure in small batches using family recipes that have been passed down for generations. Beautifully slow-aged prosciutto and cold fermented salami deliver incredibly rich flavor every time. They’ve shown us that delicious food doesn’t need to be complicated.

Volpi first came to us in need of an SEO partner to help optimize their site and increase their rankings for industry-specific keywords. We made as many improvements as we could within their existing site template but found it to be very problematic when trying to implement design and technical changes due to functional limitations. After about a year of SEO service, they finally decided that it was time for a new site. This provided the perfect opportunity to create a more intuitive experience on both the front end and back end. The end result was an elegantly designed portfolio site that was superior in both functionality and design.

As mentioned above, our relationship with Volpi Foods started in the form of an SEO agreement. Their overarching goal was to increase sales and improve their rankings for industry-specific keywords such as “specialty cured meats” and “charcuterie boards”. We started with creating a solid foundation which included things like implementing technical fixes in order to improve site health and making sure all existing content was well-optimized. From there we were able to build upon this foundation by making design changes to improve user experience and creating new content pieces.

Website Rebuild

Due to the limitations of their current website template, Volpi wanted to redesign and build their site in a way that would organize information better and improve user experience. They were also in a growth phase and were looking to expand into new markets, so they needed a site that would cater to new audiences and support an increased level of traffic. We partnered with Beardwood&Co, another design agency based in New York, to recreate their brand and site design. Once the design was finalized, we then took over and handled the development and launch of their new site.

Colors, Site Design and Build

The team at Beardwood&Co. set the tone for the branding and some initial site concepts. We helped flesh out the rest of the design vision and styled internal pages to help bring the site to life. Then our team built the new site from the ground up using WordPress and Gutenberg blocks.

Contact Matchbox Design Group Today!

If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.

August 13, 2021

Silgan Plastic Food Containers Website Design Case Study

Packaging That Fits Your Lifestyle

Silgan Plastic Food Containers is part of Silgan Holdings, one of the largest food packaging companies in the world. They are the world’s leading supplier of high-barrier plastic packaging for long shelf-life, ambient, microwaveable, and convenience foods.

Our goal for their new site was to enhance the site’s usability and modernize its appearance. We focused on restructuring the site’s layout and content, ensuring it was intuitive and user-friendly, while also giving it a contemporary design makeover. This website design case study showcases the innovative solutions we implemented to elevate the online presence of Silgan Plastics.

View Live Site

What We Did

Web Design
Web Development
eCommerce

Industry

Consumer Goods
Food + Beverage

Some images used in the Silgan plastics website design

A Consistent Brand Image

Silgan Plastic Food Containers is just one of three product line websites we were going to be redesigning. It was important to maintain a consistent and cohesive branding strategy across all of Silgan’s sites.

Using their holdings site as a reference, we created a unified color palette and chose typography and imagery that aligned with the packaging company’s overall brand identity.

The color palette used in the Silgan Plastics website design

Navigation and Structure

Our approach to site structure was centered around creating a clear and intuitive navigation system. We began by conducting a thorough analysis of the existing site, identifying areas where users frequently experienced difficulties in finding information.

We took this most sought-after information, such as product details, company information, and contact pages and made it more prominent in the main nav. We also introduced breadcrumb navigation to help users track their journey through the site and easily return to previous sections.

For the page structures, we adopted a more consistent and organized layout across the site. Each page was designed with a clear purpose and structured to present information in an easily digestible format. We used headings, subheadings, and bullet points to break down text, making it scannable for users.

The content itself also underwent a revamp. We focused on making it more concise and relevant, removing outdated information and jargon that could confuse or deter potential clients.

A module used in the Silgan Plastics website design.

high barrier food trays, heat seal bowls, and double seamed bowls

Contact Matchbox Design Group Today!

If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.

January 26, 2024

Technology Solutions Inc. Website Rebuild & SEO

Providing Technical Repair Services Since 1995.

Technology Solutions Inc. is a one-source technology repair solution for B2B companies across the globe. They work with federal agencies, prime contractors, fortune 1000, and mid-size companies to bring them a personalized repair service. It’s kind of a cliche, but basically, they’re big enough to handle the volume but small enough to get a real person on the phone.

They came to us in need of a new website with an updated design and improved messaging. Their repair service was unique in comparison to their competitors due to their high level of customer service and ability to cater to various devices from different manufacturers. One thing that immediately became apparent to us after meeting them was their passion for service. They didn’t just talk the talk, they walked the walk. All we had to do was create a website that properly conveyed that message.

View Live Site

What We Did

Site Mapping
Branding
WordPress Design & Development
Copywriting
Content Migration
Photography
Content Strategy
Technical SEO

Industry

Technology
B2B Services

Colors & Typography

The palette for TSI stemmed from the repeating lines of the chosen branding, focused on a progression from Teal to Tan in a gradual gradient. A bright, but not overbearing orange was chosen as an accent color to give the palette some visual pop, while also serving as a visual indicator for interaction points. Type that was equally bold and accessible was chosen to compliment the palette.

Contact Matchbox Design Group Today!

If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.

August 13, 2021

BizDash and Musial Awards Website Rebuild

Bringing The Best Into And Out Of St. Louis

The St. Louis Sports Commission is an independent, privately-funded nonprofit organization that makes St. Louis a better place to live, visit, work and play via sports. They are known for bringing some of the coolest events to the city like the USA Women’s Gymnastics Trials, St. Louis Biz Dash and the Musial Awards.

We value our partnership with the St. Louis Sports Commission and have enjoyed designing and building multiple websites for them. As this great organization continues to grow and deliver for our city, we’re here to back them up with amazing web presences that showcase the amazing things they do.

What We Did

Branding
WordPress Design & Development
Content Migration

Industry

Nonprofit

St. Louis Biz Dash

The St. Louis Biz Dash is a 5k event that promotes health and wellness in the workplace. The event attracts companies and their employees all across the St. Louis area to participate. The goal of the race is to encourage exercise, camaraderie, networking and a good time!

Website on a computer and phone. Website Redesign Project.

Biz Dash

Our team helped create a new website for the St. Louis Biz Dash and impart some much needed organization, visual cues, and hierarchy for key race event signup and race day information. We leveraged the blue and green brand colors with layered effects to bring movement and motion to the site. Complimented by a great race day super cut video, one could say this site really “runs” the event!

The Musial Awards

The Musial Awards are the culmination of a year’s worth of good deeds done by great people. The name of the event comes from Stan Musial, a St. Louis baseball legend and all around good sport himself. This annual event highlights the best in sportsmanship from across the country and the winners are flown in to receive the awards in a night of celebration.

Musial Awards

It’s hard to encapsulate just how amazing this event is. While simple in its objective – the results are a night full of heartwarming stories that often bring the audience to tears. In fact, they’re known to stock the seats of the theater with tissues for that exact reason! Our team focused on making the event the highlight, with date and time information featured prominently on the homepage. We also worked to make a comprehensive past winners section, along with easy forms for donation and nomination.

Side Note: During our time building the site, the Musial Awards were picked up for national broadcast on CBS!

Contact Matchbox Design Group Today!

If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.

December 24, 2021

A Resource For The Region

What We Did

Industry

A Dynamic Hub

Delivering the Details

Contact Matchbox Design Group Today!

Bringing Excellence To Your Orthodontic Care.

What We Did

Industry

A Showcase of Smiles

Find an Orthodontist

Contact Matchbox Design Group Today!

A Lot To explore!

What We Did

Industry

A Cheerful Enthusiasm

A New Visual Language

A User-Centered Design Approach

Contact Matchbox Design Group Today!

It All Starts With Mom

What We Did

Industry

A fresh approach to an existing brand.

Custom, playful iconography.

A style that paves the way for brand growth.

Contact Matchbox Design Group Today!

Empowering Today’s Workforce

What We Did

Industry

Giving a brand with heart some major charm.

Custom Illustration with a friendly cast of characters.

Creating one identity to enhance brand experience.

Contact Matchbox Design Group Today!

A Modern Design With A Lasting Impact – Octane Fitness Branding

Bold & Clean

Powerful Messaging

Dynamic Product Pages For Our Octane Fitness Branding

Multidimensional Elements For Our Octane Fitness Branding

Contact Matchbox Design Group Today!

High Performance Cardio Equipment

What We Did

Industry

Branding Elements

Octane Fitness Website Rebuild

Contact Matchbox Design Group Today!

STL Beds Website Rebuild & SEO

Delivering Dreams Since 1986.

Colors & Typography

Site Health

Content Organization

Design

Contact Matchbox Design Group Today!

Elevated Meats Crafted With Care.

SEO + Content Services

Website Rebuild

Colors, Site Design and Build

Contact Matchbox Design Group Today!

Packaging That Fits Your Lifestyle

What We Did

Industry

A Consistent Brand Image

Navigation and Structure

Contact Matchbox Design Group Today!

Providing Technical Repair Services Since 1995.

What We Did

Industry

Colors & Typography

Contact Matchbox Design Group Today!

Bringing The Best Into And Out Of St. Louis

What We Did

Industry

St. Louis Biz Dash

Biz Dash

The Musial Awards

Musial Awards

Contact Matchbox Design Group Today!