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Today we are discussing this Personal Assistance Services (PAS) Branding case study.

Empowering Today's Workforce

Personal Assistance Services (PAS) is an employee assistance program (EAP) dedicated to providing personalized care and resources to working individuals. They offer a wide range of services from in-the-moment support to family care and counseling. Their mission is grounded in the belief that everyone deserves a deep sense of purpose, hope, and support, which are nurtured through meaningful connections with others. Their compassionate approach is focused on inspiring individuals to thrive both in their personal lives and at work.

We were excited to be given the opportunity to reinvent such an impactful brand. They wanted to breathe new life into their brand by incorporating visual storytelling elements that would evoke a sense of compassion. We were able to achieve this by rebuilding the brand from the ground up with new colors, fonts, messaging and graphics. The end result was a dynamic brand that communicates their mission while providing a sense of connection.

Giving a brand with heart some major charm.

By incorporating elements of charm through playful typography and whimsical illustrations, we hoped to convey a genuine connection and sense of empathy with PAS customers.

Custom Illustration with a friendly cast of characters.

The illustrations created for PAS play a vital role in telling the brand story by visually representing ideas, emotions, and narratives that may be challenging to convey through words alone. With the ability to capture attention, evoke emotion, and simplify complex concepts, illustration is a powerful tool.

Creating one identity to enhance brand experience.

We wanted the new brand elements to extend to all parts of PAS, ensuring consistent visual elements across various platforms, including the website, sales presentations and print material.

This cohesive and unified brand identity strengthens recognition, builds trust, and enhances the overall brand experience for current and future customers.

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