One of the beauties of having a talented in-house design team is our ability to cater to a wide variety of design needs. We offer branding and print design services for clients who need help figuring out which color palette fits their vibe, are craving a logo update, or simply want elegantly designed print pieces for a new marketing outreach campaign. In the world of design, every detail matters.
Our Branding Services
When it comes to branding, we do more than just present you with a bunch of pretty logo options. We dig deep. We want to know who you are, why you exist, who you serve, and why we should care about you. Yes, the deep, touchy-feely questions that only true branding fanatics can love. But you’ll love us, too, especially when we transform your brand into a messaging, voice, and visual identity that increases your sales and appeal. Your brand speaks for you when you can’t.
Things We Do
- Brand identity
- Brand voice/tone
- Branded copy
- Logo redesign
- Choosing and incorporating new brand colors
- Branded photography
Our Branding Process
As stated, we start every project with a kickoff conversation that helps us define who you are and what your brand is all about. We do this so that we can better assess the health of your brand immediately.
We also want to figure out what your goals are. This means short-term goals, long-term goals, and anything in-between. After this initial conversation, we will spend a great deal of time studying your business, your competitors, and your industry as a whole.
We will then come together as a team to develop the best plan to set your brand apart from the crowded clutter that is on the web. This includes curating strong messaging, discovering new opportunities, figuring out why people should believe in your brand, and developing a strategy that builds on that foundation to create a strong, long-lasting brand to propel you forward for years to come.
Our Print Design Services
Many people don’t even think of print marketing when their budget is being created. It’s true that we live in a mostly digital world, but there’s still nothing like seeing your company name or logo in print. While the digital world is vast, it’s still important to have tangible marketing materials that match the digital experience you created for your brand online. We are well versed in designing print ads, event brochures, and other print materials that create an immediate and direct response.
Print Materials We Can Design
- Business cards
- Direct mailers
- One-page flyers
- Event materials
Our Print Design Process
When we are working on print marketing ads or other print media, our in-house graphic arts department makes some truly amazing things happen. The reason for this stems directly from the misconception we spoke about earlier. With everyone thinking that print marketing is dead, it adds an extra drive to our graphic designers. It doesn’t matter if we are talking about simple print ads, a mailer strategy, posters, or a giant billboard — we know how to attract the attention of your target audience and hold that attention.
We start with a quick discovery call to better understand who your target audience is, what type of print pieces you’ll need, and what your goals are for those print pieces. We’ll then strategize a way to reach your desired audience via messaging and design. Once all of this has been sorted out, we’ll present a design mock-up for you to review and provide feedback on. Once the designs have been approved we’ll assist you with bringing them to life in the form of printed materials.
The only other step that could be included in this process is tracking the success of your print campaign. Our SEO team can help by adding a custom URL or QR code to the print pieces that can be tracked via Google analytics. This is not mandatory but highly recommended for visibility into the success of your campaign.
We’re Here To Help With Branding + Print Design!
Whether you need help finding your brand identity or simply want a beautiful brochure design for an upcoming event, we’re your people. Our designers have both digital and non-digital design experience that they can apply to any job. Just tell us what you need and we’ll make it happen!