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It All Starts With Mom

Sweetie Pie Organics creates innovative food solutions for expecting and breastfeeding mothers. Both their nausea drops and lactation smoothies use natural ingredients – creating the perfect blend of delicious flavor and effectiveness. They also focus heavily on convenience, with grab-and-go style products for busy mothers.

We collaborated with Sweetie Pie Organics to redefine their visual identity and messaging via a new eCommerce website. We started with a Shopify template, and then added a custom site structure and design. The result was a bright, lively website that has drastically improved the purchasing experience for their customers.

A fresh approach to an existing brand.

When the Handi-Craft team came to us, they had just acquired Sweetie Pie Organics. The website and brand both needed some work and so they decided to invest in redesigning and rebuilding the website on Shopify. 

Our design team was up to the challenge. We created a new style guide, including additional colors, illustration styles and unique visual elements that featured organic shapes and waves. The goal was to land on a look that felt like an elevated version of their original brand.

Custom, playful iconography.

The new website includes custom illustrated icons that add a touch of hand drawn playfulness to each page. Using these custom icons, we were able to inject more of the brand personality (and color) throughout the site.

A style that paves the way for brand growth.

We worked closely with the Sweetie Pie Organics team to understand what makes their products unique and sets them apart in the marketplace. We translated what we learned into product pages that strike the perfect balance of important product information, eye-catching visuals and compelling messaging.