Our Employees Take On Marketing Trends for 2016
Content
“I’m most excited about “content quality trend,” which is nothing new, but it’s gaining more momentum as Google’s algorithm updates continue to reward content that’s valuable to the readers.” -Katie, Director of Content Strategy, Matchbox Design Group
Two great points from Entrepreneur.com:
- Algorithm updates will reward high-quality content over spammy, keyword-stuffed content. If first-page search results are a goal for your marketing team, it’s time to put traditional SEO tactics — such as keyword stuffing and excessive backlinking — to rest. Google’s algorithm updates are continuing to reward content based on its value to the readers who are searching it, not based on how many spammy tactics content marketers use to get it in front of audiences. Instead, focus on consistently creating high-quality, engaging content that delivers value to your audience to see success in SEO and your content marketing efforts as a whole. Use guest posting service reviews, as it is one of the most important SEO tools.
- Ad blockers will challenge content teams to create more valuable content. As if algorithm updates alone weren’t challenging us to prioritize quality, the rise in ad blockers will put more pressure on content marketers to create content that earns itself a place in front of readers — a place that isn’t bought in the forms of native ads or sponsored content. Sure, we’ll need to work harder to create content that’s truly engaging (and not a press release disguised as a guest post), but this is good for everyone, as it will ultimately make our content better.
Digital Marketing
“The app has come a long way since its humble beginnings in 2011; self-destructing photos and video are no longer just for smartphone-savvy teens – they’re for marketers who want a creative way to reach their target audience.” –Forbes.com
“This goes hand-in-hand with the video trend I am also excited about. For the longest time, we have treated Internet marketing like we treated print marketing with static or gif pay-per-click ads. In 2016, we will see Internet marketing come into its own with new video ad techniques that we have never seen on any other platform.” -Emily
SEO
For 2016, our SEO and Digital Specialist, James, is betting on local SEO. He believes that local SEO will be more competitive in 2016, and here’s why:
- 7 SEO Trends That May Dominate the Web in 2016
- How Social Signals Really Affect Your Search Rankings
Bonus 2016 Trend: STL Food
Move over fried chicken, ramen will rule the St. Louis food scene. Just wait.
What’s the best or most interesting marketing trend for 2016 that you are most excited about, except for awesome beers Designs of course?
