Are you a real estate agent or marketer? Are you active on social media as a real estate agent? You might think that the crisis will be over after a while and your business will thrive again. Since COVID-19, it’s even more important to be prepared for the post-pandemic era. So what’s your plan? Do you have a real estate marketing strategy?
Here is a complete and easy-to-use social media real estate marketing strategy that will help your real estate business to reach out to new audiences and stay connected with previous ones.
Set S.M.A.R.T goals
First of all, marketing strategies for real estate agents are similar to that of other businesses. They all start with defining a set of objectives. Without specific, measurable, achievable, relevant, and time-bound goals, you can’t reach success in social media marketing. Please avoid marketing your real estate services via social services without writing what exactly you want and when you expect to reach them.
Here are several examples of what you can demand in social media marketing:
- Building a community of previous customers
- Generating new leads
- Driving traffic to your website
- Providing better customer experience
Recognize Your Target Audience
One of the most important factors in marketing strategies for real estate agents is to focus on the potential customers, not all people. In your real estate marketing strategy, you have to recognize your audience and sort them based on their main characteristics like age, gender, location, position, etc. Then you have to track them on different social media platforms.
Before creating business accounts, you should consider the statistics and demographics of all top social networks to know which one is better for your niche. For example, LinkedIn can be really helpful, especially if you’re somehow a B2B brand. On the other hand, a platform like Pinterest has a different kind of audience. Therefore, speaking with them should be different than with other platforms.
Try to track all channels and groups related to real estate, prioritize them, and finally reach out to them. Analyzing your competitors’ activities on these social channels can also help you reduce the time and money you have to spend.
Generate Educating Real Estate Content
Now, you’re ready to start your most important social media real estate marketing strategy activity – content creation.
Quality content is vital in real estate marketing strategy. It makes your audience believe that you’re a real estate expert, not just a seller. Remember that gaining the trust of potential customers is your priority so avoid being too promotional in your content.
Another important factor in real estate marketing strategy is that you have to match your content style on social channels with your blogs. The consistency in your style and social presence helps your audience to recognize you everywhere. Remember that your SEO strategy on your website should match your social media real estate marketing strategy to get the best results.
Take Advantage of UGC (User Generated Content)
Generating enough pics, videos, captions, hashtags, etc. is a time-sucking task. User-generated content will require some time and money. Asking your followers to send you quality content is one of the great marketing strategies for real estate agents by which you can save time and money. For example, you can ask them to send you their favorite condo or apartment pictures.
Promise them a prize to incentivize user-generated content. With UGCs, you can also get higher engagement rates because users will share the content with their followers.
Schedule Your Social Posts
Competition in social media marketing strategies for real estate agents is so fierce that you can’t expect a high engagement rate even with quality content. You need to pay attention to other details that affect the result of your real estate marketing strategy. For example, peak hours at which the majority of social users are online play a significant role in your content marketing success.
Remember that the best times to post vary by platform, region, and industry. If you offer condo assignment resale in Canada, you have to figure out when your niche audiences are mostly online. This can help you get maximum exposure and achieve significant success.
Engage At A Personal Level
Without a high engagement rate, you can’t be sure if your real estate marketing strategy will lead to sales. So you need to keep engaging with your audience and keep them connected. Your engagement should be timely and at a personal level. Try to avoid leaving any questions or comment unanswered.
You can also perform sensitivity analysis for the comments and mentions to figure out if they’re talking about your brand in a positive, negative, or neutral way.
Leverage The Power Of Real Estate Influencers
Influencer marketing is now on the rise and is considered to be one of the most effective means of increasing brand awareness. In almost every big industry, you can find lots of social media influencers, and real estate is not an exception.
Businesses of all types and sizes are spending billions of dollars each year on influencers. Of course, you have to choose a suitable influencer based on your budget.
For example, if you’re a local real estate brand, you don’t have to invest in Mega, Macro, and even Micro-influencers. Nano-influencers are affordable and since they’re highly engaged, can help you to reach out to local audiences.
Try to build a long-lasting relationship with them and include them in your social media real estate marketing strategy. You can start with your previous customers who are happy with your services. They usually do not charge you in return and will speak highly of you on social media.
Analyze Your Performance
Remember that you have to frequently analyze your social media activities to know if you’re performing well. All social media platforms have analytics tools. You can get lots of insightful data on your activities. You have to use them to figure out your best and worst-performing posts and techniques.
Using this insight, you can optimize your posts and change your future real estate marketing strategy accordingly.
The Bottom Line
The process of building a social media real estate marketing strategy includes setting S.M.A.R.T goals, recognizing your target audience, educating your consumers, taking advantage of UGC, posting regularly, engaging, leveraging influencers, and analyzing your performance.
Try to follow these steps to increase your brand awareness and generate more leads even in the age of pandemics.