You Are Special, We Are Specialists – SLU Hospital Campaign
Today we are launching a new website in tandem with a series of campaign commercials! We worked alongside the SLU Hospital Marketing Team and another local agency, Werremeyer, to create and deliver the complete SLU hospital campaign.
Laura Keller at SLU Hospital and Werremeyer came up with the idea and slogan, found the specialists and patients to feature, composed the stories, and shot the commercials – Matchbox took all of that and brought it seamlessly together into one url: http://sluspecialists.com
The SLU Hospital Campaign
The campaign encompasses print, TV, and web in hopes to reach the maximum number of people and markets. SLU Hospital wanted to let the world know that they are different than other hospitals – they treat each patient as a special, independent case, not just a number. The campaign shows that SLU Hospital provides the best care; care in the medical sense, but also care in the personal sense.
I encourage you to visit the website, read the stories, and think SLU Hospital first when you need someone who cares.