What is the best way to know if your marketing campaign has been successful? You can easily determine that by measuring a marketing KPI. Today we are going to talk about 6 marketing KPIs and metrics you should be tracking.
Key performance indicators are metrics that you consider important for your marketing and business goals. They may vary depending on your campaign goals but usually refer to Output and Outcome metrics because these directly affect sales and revenue.
In this article, we’ll take a deep dive into the 6 most important marketing KPIs and metrics marketing teams track and include in their reporting.
1. Web Analytics Metrics
By measuring website analytics metrics, you can learn if your website provides a good enough user experience to generate the results you want to see. There are different metrics to track in this group:
- Pages per Session
- Average Session Duration
- Traffic Sources
- Goal Completions
- Bounce Rate
Analyzing web analytics metrics can help you understand your audience better and create a more appealing customer journey for them.
2. Website Traffic Metrics
Measuring website traffic metrics can tell you a lot about how much your SEO efforts are paying off, for example. Website Traffic metrics measure how many visitors your website gets in a designated time range, and the metrics you’ll track depend on what you’d like to learn about your website’s efficiency. You may track:
- % New Sessions
- Sessions by Source
- Pages per Session
- Top Organic Keywords
- Traffic by Channel
3. Performance Metrics
Marketing performance metrics are also called key performance indicators. These are helpful for marketers, company CEOs, sales department employees, and senior managers. KPIs inform them of the ROI on marketing activities and helps marketers understand how marketing spending reflects on the company’s profit. For example, checking your conversion rate from your organic traffic.
Some Performance Metrics Are:
- CPA by Campaign
- CPC by Campaign
- Acquisition by Campaign
4. Blog Traffic Metrics
To improve your content marketing efforts, you will want to know how much traffic your blog is attracting. But, since users may open a page and stay there only for a few seconds, you should take various marketing metrics into consideration when measuring blog traffic.
- Traffic by Blog Post
- Top Blog Posts by Session
- Top Blog Posts by Signups
- Time on Page
After analyzing this data, you can determine what topics and CTAs resonate with your visitors best.
5. Content Quality Control Metrics
How quality is the content on your website? You can find this out by measuring content quality control metrics. These will tell you if your content is generating enough conversions, sales, and overall opportunities for your business. Here are some metrics from this group to follow:
- Google Keyword Ranking
- Domain Authority
- Goal Completions
6. Social Media Metrics
Social media is a good way to raise brand awareness and drive traffic to your website. A good question is, how will you know if you’re measuring your social media metrics right? Pick the right social media metrics to track. You may want to measure:
- Page Views
- Sessions from Social Media
Stay On Top Of Your Marketing Game
Is your content resonating with your audience? Is your website performing well enough to help you meet your business goals?
Your designated KPIs are like well-structured and organized feedback from your consumers. Tracking the right metrics will tell you if you’re headed in a good direction with your marketing strategy. If the KPIs you select for your campaigns are showing the numbers you were expecting to see, you’re doing a great job.
And if they’re not, there’s always time to adjust your strategy before you waste too much time or money. Make sure you are tracking the right marketing KPIs and metrics. One way to adjust your strategy is to add email marketing, track the number of leads from email and organic search. Take a look at your overall website visitors and pay attention to what landing pages each user lands on.