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Traditional forms of marketing are less effective in business today. Many companies now focus on their content to generate sales. When you provide your target audience with relevant, informational, and insightful content, your company’s conversion will rise, and your reputation and brand awareness is developed. You will likely receive more customers for your products and services if people can relate and identify with your brand. Content marketing works if you have resources, tools, determination, and excellent decision making at your disposal. Use these resources to help manage marketing content.

Content Idea Generators

For your marketing strategies to work, you will need to generate unique and original ideas consistently. This is easier said than done; you will not always come up with exceptional plans. Marketers occasionally struggle with creating engaging and enough content. It’s not always enough to have a great content writing team, sometimes you must invest in a great idea generator. You can use these tools to personalize current stories in a way that captures the interest of your audience. Through idea generators, you will also determine the topics of discussion in your market and find the inspiration for your content. There are some great content generators out there including, Hubspot’s blog topic generator, Ubersuggest, and google trends, just to name a few.

Optimizing your content is essential. Therefore, use an idea generator to get an insight into how the target audience is searching the critical keywords in your industry. To come up with useful content, list the keywords then run it through an idea and title generators during the planning stage.

Social Media Management Tools

Social media management is an important of content marketing

Social media forms an integral part of your content marketing. People make careers from being social media influencers and posting content consistently on their social media pages. Therefore, your company having a strong social media presence will help to promote your brand.

Managing your marketing content on various social media sites can be overwhelming. You would not want to miss essential details; therefore, investing in tools to manage your social media content is an excellent move. These tools allow you to schedule posts in advance, monitor your keywords, analyze the outcomes of your marketing campaigns, and simplifies the process of curating your content. You will also have more time to engage with your customers.

You can hire people specifically to post on your social media accounts regularly and to respond to comments and answer questions from Facebook, Instagram, Twitter, etc.

Tracking Tools

Tracking the performance of your content is paramount. It lets you know whether or not your marketing strategies are working; this influences the success of your marketing campaign. By tracking and analyzing your content, you get to make necessary improvements, which will aid in generating a loyal customer base and more revenue.

It would be helpful if you treated the outcomes of your marketing as a system rather than individual components. Chances are if one part fails, the entire structure will fail as well. Tracking everything, therefore, helps you to join the crucial dots and get a full picture of the performance of all the marketing activities. The tracking process should incorporate brand value, SEO, and website metrics like traffic and email metrics like deliveries and subscribers. You also need to include event metrics, social media metrics, and PR metrics.

Keeping track of all of these metrics will help you to see trends in traffic and what your customers are wanting from you. If you keep a close eye on all these trends and patterns you will get a better sense of how your company is performing overall.

Content Management System

This software is essential for the effective management of content creation and modification processes. It is mainly used for enterprise and web content management. The core features of a content management system are revision control, indexing, format management, and search and retrieval. If you work in a collaborative environment, you can integrate the management of digital assets, documents, and record retention using this system using enterprise content management. CMS, like Mura, helps you to pass the right message to the desired audience.

When shopping for a CMS, pick one with a user-friendly content editor, deliver on its core functions (create, add and delete), and flexible design. Make sure it is also mobile compatible and equipped with third-party integrations.

Visual Content Marketing Resources

Visual content marketing should be an important part of your overall content marketing plan.

Social media examiner research shows that visual content is used by 74% of marketers. This goes to show how relevant visual content is in marketing. The chances of receiving more traffic to your website are significantly increased if you regularly produce high quality, practical, and eye-catching visual content. Investing in excellent visual content marketing tools helps you to come up with better graphic designs, edit and retouch photos, and develop excellent charts, graphs, and infographics. With these tools, your mock-ups, animated presentations, and choose the best fonts.

You will not miss a tool to aid in the customization of your visual content; images capture the attention of audiences more than text. Therefore, make sure you manage your visual content efficiently. An impactful picture will capture viewers’ attention much more quickly and easily than having to read through the content. If you have the resources, hiring a professional photographer to capture pictures of your business and what you are selling will help to promote your business greatly.

Successful management of marketing content relies on the best resources to deliver proper planning, creation, sharing, distribution, and publishing. If you take the time and invest in the resources to help manage marketing content you will be able to grow your business substantially.

About the Author

James McMinn

Senior Digital Strategist

James is a savvy digital marketing specialist with a Masters of Science in Internet Marketing. For the past fourteen years, he has been specializing in SEO, PPC & Marketing Strategy. He has a super sharp analytical mind and a finely tuned creative eye for marketing initiatives that optimize brands.

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