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The most essential elements of search engine optimization are known to every marketer: good content, extensive linking, etc. But even though the key SEO components have largely remained the same over the years, their importance has changed. With these changes what are what does a successful SEO strategy look like?

Nowadays, if you want to have a strong SEO strategy, you need to understand which SEO elements are vital and which are redundant. Here is everything you need to know about SEO implementation and how you can put together a successful strategy.

#1 Customize Your URLs

The first thing you should do is customize your URLs. Though it might seem like a waste of time, customizing your URLs can help Google crawl your website better and make it easier for your visitors to use the links.

Customize Your URLs

What you should do when customizing URLs is that you need to include the main keywords related to the content of your pages. For example, a page with contact information will need to have a URL with the word “contact” in it.

#2 Use The Right Keywords

The second thing you need to focus on is the keywords you use. These are just as important as hashtags on social media: if you use the wrong ones, your posts will appear in the wrong searches. Consequently, if you use the wrong keywords, you will appear in the wrong results.

Before you start posting content and filling your website with it, you need to do some research and find out which keywords are the most suitable for each piece of content you publish (e.g. keywords like “matte red lipstick” and “matte lipstick” could fit a product description of a matte red lipstick).

#3 High Content Quality

Speaking of content, you need to make sure that you maintain consistently high-quality content. Instead of emphasizing quantity, it’s more effective to focus on quality because this will allow you to build a community around your brand.

If you are not very good at writing high-quality content, you can hire a professional freelancer from a writing services review site like Pick The Writer who will be creating the content for you.

Your link profile is an integral part of your website. A good link profile will include both internal and external links. Internal links are meant to help users navigate your site easier while external links can help you improve your website’s reputation for search engines.

Linking internally is easy, but it’s much harder to attract backlinks from other websites. The best thing you can do is publish high-quality content consistently and occasionally get in touch with the sites that interest you as link sources asking them if they could link to your site in some way.

#5 Add Impressive Visuals

Add Impressive Visuals

Though text can be very effective in conveying your messages, you should still use visual content to enrich your articles, blog posts, and so on. Here are some tips on how to use visuals effectively:

  • Always use relevant images and videos. Don’t add pictures that make no sense in relation to the text.
  • Just like with any other piece of content, make sure that your visuals are high-quality.
  • Reuse old pieces of visual content and create new ones like infographics and graphs.

#6 Come Up With Original Ideas

Speaking of new content, you need to come up with original ideas repeatedly rather than making something unique at the beginning of your campaign and then doing the same thing over and over again.

To generate more original ideas, sit down with your team and brainstorm. If you can’t, it’s better to hire a professional writer from a writing services review site like Writing Judge who will be coming up with new ideas and writing articles or blog posts based on them.

#7 Optimize For Mobile

Many Internet users don’t just use their desktop computers or laptops to access their favorite sites and find information online – they also use mobile devices like tablets and smartphones. This is why it is so important to optimize your website for mobile.

Another reason to think about mobile optimization is that some search engines like Google prioritize websites with mobile versions when someone uses a mobile device to complete a search.

#8 Build Authority Off-Site

Build Authority Off-Site

Though you might want to stay focused on using your website to build your authority and improve your brand’s reputation, it is important to remember that there are other online channels that can help you with this.

For instance, a solid social media marketing campaign will help you grow your online follower community while email marketing will help you secure your customers and improve customer retention levels.

#9 Add On-Site Optimization

On-site optimization or on-page optimization includes everything from meta descriptions and meta tags to the URL structure and link profile. What’s important about on-site optimization is that all of its elements need to work together to truly be effective.

So, for example, you will need to make sure that you use the correct keywords… but also have relevant links hyperlinked to these keywords. In addition to that, you will also need to make sure that the images you use include alt tags with these keywords.

#10 Develop Security

Last but not least, you need to ensure that your website is safe, so you need to develop your own security system or find a plugin or program that will “guard” and protect your website from hacker attacks.

If you are using a hosting platform like WordPress, looking for corresponding security plugins is your best bet considering that such platforms often have many usable protective extensions. That said, you should still double-check that the plugin you use is reliable and its developers have a good reputation.

Final Thoughts

To sum up, a good search engine optimization strategy is one that is successful in all the possible ways, so you need to make sure that you are using all the SEO elements correctly and to their fullest. Utilize the tips in this article and improve your SEO strategy.

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Categories:  Marketing Strategy / St. Louis SEO

About the Author

James McMinn

Senior Digital Strategist

James is a savvy digital marketing specialist with a Masters of Science in Internet Marketing. For the past fourteen years, he has been specializing in SEO, PPC & Marketing Strategy. He has a super sharp analytical mind and a finely tuned creative eye for marketing initiatives that optimize brands.

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