Voice Of The Customer: How Sales Call Analytics Creates A Better Customer Experience

Better customer experience of user experience often comes from the very voice of the customer

In today’s digital age, marketing data remains one of the dominant tools in learning about your customers. But the best companies know that marketing data alone isn’t enough to create a complete customer image. Strive to provide a better customer experience. Rather, the companies that combine marketing data with sales call analytics will not only… Read More

The Best KPIs To Track Internal Communications Success

Best KPIs To Track Internal Communications

It is no secret that internal communication is incredibly important for your business. It is not only effective at ensuring that everyone knows what is happening, but it also helps to improve employee morale, how teams work together and the entire culture of your business as a whole. Do you know the best KPIs to… Read More

How to Pinpoint The Reason Your Customers Are Leaving Your Website

Learn how to pinpoint the reason your customers are leaving your website

You just don’t understand it: you’ve gone through a comprehensive website refresh and are now proudly sporting a brand-new design backed up by compelling copy. You’ve handpicked a selection of products your customers will love and are busy promoting them through email, targeted ads, and social media. Your SEO efforts are starting to pay off, and… Read More

Smart Content Strategy to Drive Great User Experience

Learning about a smart content strategy that will lead to a great user experience.

The first rule of UX: put content where users are most likely to look for it, this is part of a smart content strategy. And this is the rule most often broken by many organizations when designing their digital product (website, app or other). When structuring content and information architecture, most organizations make one of two… Read More