Are you a real estate agent or marketer? Are you active on social media as a real estate agent? You might think that the crisis will be over after a while and your business will thrive again. Since COVID-19, it’s even more important to be prepared for the post-pandemic era. So what’s your plan? Do… Read More

How do you create brand guidelines? Where are the logo files? What font should I use? ….Why have we used comic sans on the website? Sounds familiar? Well, you’re not alone! Having a strong, considered and compelling brand for your business is merely the beginning. The real challenge is ensuring that your brand assets and… Read More

More and more businesses experienced a big change with their customer and the customer journey they provide. Today we are going to talk about the best ways to use the marketing flywheel to please clients. In fact, The State of Global Customer Service by Microsoft revealed that 54% of clients surveyed expect more from customer… Read More

A link is another way to have a connection with your community. When you introduce a link to your content, you’re giving your users an incentive to engage with your content more. According to a blog by Aira, 92% of marketers believe that links will remain ranking criteria for Google algorithms. Since marketers have such… Read More

Ever since the devastating COVID-19 pandemic sent the world spiraling into uncertainty and drove the closure of countless offices, companies of all shapes and sizes have had no choice but to have their employees work from afar. Working remotely certainly makes some things easier (cutting out the daily commute, lowering operational costs, etc.), but it… Read More

Due to the onset of the pandemic, eCommerce hit an all-time high in 2020. Key findings indicated that consumers spent $861.12 billion online in 2020 – up 44% year over year. While an impressive number, it also put a strain on supply chains and caused numerous brands to reevaluate their operations. As eCommerce continues to… Read More

When talking about social media marketing, Twitter is one of the most effective ways to reach a large audience. With hundreds of millions of monthly users, brands and marketers understand the importance of having their presence on Twitter. This blog will help you increase the organic reach of your tweets. However, your tweet must have… Read More

There are many pillars of long-term business success that you as a leader need to focus on in order to take your company forward in a competitive market. Without a doubt, though, marketing and customer satisfaction are two of the most vital elements of a powerful growth strategy, as they can help you build brand… Read More

We are in a digital era where most marketing activity takes place online, which determines the success of a business. With this, it is easy to forget that there’s such a thing as offline marketing as well. While online marketing is essential for your business’ success, neglecting offline marketing often becomes a big marketing mistake…. Read More

Technology is changing the modern way of life in a big way, and every year it is further transforming the global business sector. There is not an industry in the world that doesn’t rely on tech innovation and IT systems nowadays, which makes the IT industry ripe with career opportunities for newcomers as well as… Read More