In today’s digital age, marketing data remains one of the dominant tools in learning about your customers. But the best companies know that marketing data alone isn’t enough to create a complete customer image. Strive to provide a better customer experience. Rather, the companies that combine marketing data with sales call analytics will not only… Read More

Surprisingly, it is still commonplace for websites to be designed based on the preferences and opinions of the company director or marketing team with little or no insight from the actual end users. But without consulting your audience, how do you know what they really want? What is user experience and how does it affect… Read More

Starting your own business has never been easier. The growth of the e-commerce sector continues to rise with no signs of flattening out just yet. Today we are going to talk about building your first online store. Even though the barriers to entry are lower, arguably, the competition has never been higher. With everybody that… Read More

Let’s ask the simple question first: when looking for a new hairdresser, do you ask for recommendations from friends, or do you blindly walk into the first salon you come across? I’ll just randomly assume your answer would be the former. And like you would trust your friend’s advice and not subject your head of… Read More

People who get their websites to a top ranking in search results and see a significant increase in traffic deserve a solid pat on the back. After all, achieving both is no easy feat. You can only imagine the kind of SEO work they have done to get to that point. Their sales performance, however,… Read More