UX (user experience) or user experience means how a person feels when interacting with an object. For the web interface, this is not only the ease of orientation but also the perception of value through the content. Taken together, UX design is a complex system that takes into account every detail: from the ease of… Read More

UX writing is considered to be one of the most important elements of creating user-friendly products. In other words, UX writing is essential to creating a good product user interface that helps the user understand how the product works. However, not every marketer and entrepreneur may fully understand the difference between regular content writing and… Read More

Words are powerful, especially in the digital landscape where consumers rely on first impressions a lot. One of the most crucial elements of helping the user connect with your product or service is the microcopy. Microcopy is used in everything we see, however it’s no the same as content copy or copy used in content… Read More

When it comes to product design, the phrases “User Experience (UX)” and “User Interface (UI)” are frequently used. Even though both phrases are not new, it is usual for people who use app and web design software to use them interchangeably, or erroneously. In this article, we shall define UX vs. UI and discuss the… Read More

New lists of UX design trends show up consistently, similar to the route with directions. However, there’s a purpose behind that. When most players begin to follow either pattern, it unavoidably becomes inadequate on account of the oversaturation. So, the exit plan for designers is to look at them occasionally to offer something new for… Read More

What Is User Engagement? User engagement is an interaction between businesses and their customers across online and offline channels. User engagement can be measured by various KPIs like the number of downloads, time spent on pages, sign-ups, and more. Let’s talk about some user engagement strategies to use. The better you are at engaging your… Read More

The success of any business doesn’t just depend on a great idea. Your concept could be incredible, but if customers don’t engage fully with what you’re doing, the idea might as well not exist! This is particularly important in online spaces, as there is no shortage of competition out there, a mere click away. So,… Read More

Everything a user interacts with after reaching a webpage or any digital service/product is known as UI (User Interface). It is a website’s appearance and usability, the combination of which creates an engaging framework for the user. The UI of a website is any and everything the user encounters when using it. From colors, commands,… Read More

For gaining and maintaining a customer base, it is essential to make them happy. You may ask them what they require; however, a practical understanding of their shopping behavior is vital. It is most important to gain a proper understanding of customer behavior. Keep in mind that customer loyalty is of prime significance for staying… Read More

We understand that there have been over one million COVID-19 cases across the U.S.A. as per health authorities. As such, we have noticed an unprecedented boost in the demand for search engine optimization with over 1.5 million searches in April. In these dire circumstances, businesses are compelled to go online for keeping their businesses up… Read More