What Is Technical SEO?
When You Are New To Website Management
You can be overwhelmed by all the different technical terms that you encounter. Now you have to get out an up-to-date dictionary just to find the meaning of these new terms. And you thought owning or managing a website would be simple and easy. SO what is technical SEO?
But don’t despair or give up. This article will help explain two key terms that come with owning a website. These are important terms and ones you do need to know about. After reading this, you should be well on your way to becoming an expert in SEO and more importantly technical SEO.
What Is SEO?
You will hear or read this acronym a lot. It is always around when the topic of websites and visibility is discussed. To help you understand technical SEO you need to know and understand what SEO means.
SEO stands for search engine optimization. What that means is that once your website meets SEO requirements it is then ready for search engines to do their thing. Here is what happens when your website is ready for search engines:
- Your website gets indexed by search engines without any problems.
- Your website has content matching internet user’s search requests.
- Your website is understood by internet crawlers.
- Your website content is understood easier by internet spiders.
- Your website is trusted and ranked higher.
In a nutshell that is SEO, but it can’t work well if you do not practice good technical SEO habits.
What Is Technical SEO?
To bring it down to its simplest form, technical SEO is what marketing experts do to make sure that websites meet search engine rules and all of the back-end things that Google loves. This includes improving site speed, inserting schema, fixing all errors, making sure your site structure is set up right, creating a readable robots.txt, submitting an XML sitemap, plus many other things. In turn, this helps the website to be indexed and ranked properly by the search engine.
The best time to do technical SEO is when you are building your new website. This doesn’t have to be done at that time but if you do, you save yourself a lot of future problems.
Unfortunately, if search engines make changes to their guidelines or you make changes to your business, you have to do technical SEO updates after the website has been built. These updates allow your website to stay properly indexed and ranked by search engines such as Google.
Why Is Technical SEO Important?
The key to technical SEO is that it does not directly work with the content you put on your website’s web pages. It works with your website’s infrastructure. To fully understand the term infrastructure, think of a city.
Part of a city’s infrastructure is its roads. Each road takes you a little bit deeper into a city and to different sections of that city through connecting streets. That is what technical SEO does. It guides search engines and viewers to different parts of your website through connecting URLs.
Without technical SEO you probably have a disappointing time selling your services or products. No one would be able to find you or your items for sale. The system also works with On-Page (content), and Off-Page (different website mentions), to make sure you get the traffic you need.
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What Does Technical SEO Do?
There are a lot of benefits that come with making sure your technical SEO function is designed and operating correctly.
Here Are A Few Of Those Benefits:
- Helps build your website – The thinking goes that any website should not be more than 4 layers deep. Technical SEO helps you achieve that goal.
- Organizes sub-domains – If you have these, technical SEO works to make sure they are used correctly. There is no confusion and access to these sub-domains is made easier and a lot simpler.
- Provides a preferred URL – This helps the search engines to not be confused and think there are duplicate pages or content on your website.
- Uses the right parameters – This helps your content become more dynamic in nature. An example of these parameters would d be product filters.
- Works with sitemaps – So that they can be accessed easily and understood.
- Employs robot.txt file – This provides search engines with the instructions they need to follow for your website. This includes what pages to crawl and index.
To WWW Or Not To WWW
This is an important issue because some people think it is vital to use www. In front of their URL and other people think it is better if you just go with http://. The good news is, it doesn’t matter and is more of an aesthetic thing.
You do not get any SEO advantage if you use www or you exclude it from your URL. The use of www is all up to you and what you like to see in your URL. The key to using your URL is to make sure you tell search engines which style you are using and continue to stick with that style.
In other words, if you want your website to be SEO-ready, don’t change your URL midstream. Stick with the original one you picked throughout the use of that website
Other Technical SEO Duties
When you employ technical SEO on your website and build it correctly, it has a lot more duties to perform than what has been mentioned above. Here are some more tasks it watches over:
- Protects against keyword cannibalization.
- Helps redirect and navigation.
- Keeps website speed up to par.
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Some Final Words
This all may sound pretty technical to you and it is. But that is why it is called technical SEO. This side of SEO is not for the everyday writer or backlink outreach person, it’s very technical, and it takes time to understand and grasp its many functions.
Needless to say, once you master it, you can enjoy a better internet presence and get more internet traffic to your services, products, and information. The key is to make sure the technical SEO feature is built right when you start creating a new website for you and your business.
To put it simply, SEO, Technical SEO, and other internet tools are like a car’s engine. All the parts have to be installed right and in proper working order for the car to run correctly.
If you want your website to work properly, practice good technical SEO habits.