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Now that your website is alive, you’re afraid you won’t get sufficient traction after all that effort. The internet has billions of sites that are competing with each other to get traffic. You need online marketing to get people to visit your website. Keyword research is one of the first ideas you’ll run across when you begin online marketing. How do you do keyword research for SEO?

What Is Keyword Research?

Keyword research is the learning process used by people to look for topics in an industry which are used by people to search for relevant information. It’s a way of understanding what your audience wants digitally, and the particular words they’re searching for.

Keyword research tools estimate the number of keyword searches conducted and the number of clicks received. It is also important to know how difficult a keyword is to grade. The keyword research tools also provide details on how popular keywords are. In the case of a PPC, the cost per click (CPC) of a keyword is calculated. A compilation of all the keywords you wish to address in your advertisements is part of the research. You can find out more words in conjunction with the list you begin by using keyword analysis.

It is important to understand when advertising vs. organic results control the output of a website, and when rich results are displayed, such as map clusters and snippets.

Importance Of Keyword Research In SEO

Importance of keyword research in SEO

Central foundations of two main forms of online marketing are considered to be keyword research. Those two marketing types are pay-per-click (PPC) advertising and search engine optimization.

The goal of the SEO is to rate the Web site according to the audience’s keywords. Many SEO activities use keywords to help Google and the other search engines understand what each link on your website means and to explain what your website is seeking to include in its results.

Likewise, you build all digital strategies to target specific keywords in PPC marketing searching. How much you pay depends upon the success and the consistency of your traffic, depending on how important the keywords are to the campaign goals.

Beyond the need for both these strategies, keyword research is also a valuable tool to understand the target audience better. Understanding what they’re looking for teaches you more about what they need, what they think, and what doubts they have.

Types Of Keywords

Keyword research tools offer details on the common and profitable keywords, but you also want to think of the various types of keywords. Knowing the distinctions between them and the appropriate time to use each type of keyword is critical for marketing success.

There are two types of keywords in terms of relevance.

1. Head Terms

These are the keywords that, at first glance, seem most useful to you, as they are very common and illustrate what your brand does overall. Two examples of head terms include “accounting software,” which is used almost 60,000 times in a month, and “pizza delivery,” which is used around 600,000 times in a month by users in the USA. These are very good keywords for the respective types of businesses.

Head term is often worth including in your campaign, but it is so difficult due to competition that if you do, it requires time and a lot of effort. They need not be the only keywords that you use, however.

2. Long-Tail Keywords

Long-tail keywords often include multiple words and are more specific. They are less common, but also less competitive for that cause. When you continue to get the rankings for long-tailed keywords, it helps to strengthen the SEO of your site that enables you to get the head terms too.

Occasionally, long-tailed keywords get only 10 to 20 searches in a month. Yet they can help you gain important, local traffic as you develop the reputation of your website. Examples of long-tail keywords are “where can I find cheap pizza?” and “top apps for work management.”

How To Do Keyword Research?

How to do keyword research

Follow these tips to research the best keywords for your website.

1. Prepare A List Of Words And Terms

Begin with a list of all words that you can talk about your company, market, goods, and the problems that they solve. Remember both the words that you commonly use as a business insider and those that you think people are less comfortable with.

2. Keywords Research Tools Selection

To figure out the value of the keywords on your list and identify others to consider in your strategy, you need keyword research tools. And you have a lot to choose from.

There is plenty of good information on the free keyword searches tools, but investing in one of the premium solutions is typically well worth the extra knowledge that you obtain and saves time for businesses that are serious about SEO and PPC. Moz, Google’s Keyword Planner, SEMrush, and Ahrefs are some of the best keyword research tools in the market.

3. Organize The Keywords Properly

You will have a solid list of keywords with data on each of them at this stage. Now you’ll want to build a marketing strategy using a framework to coordinate the knowledge you have.

This can be achieved with basic document software or by using one of the keyword research tools you have chosen. Classify your keywords according to factors such as popularity, competitiveness, SERP details, topic, and intention. You will further determine which ones to rely on in different campaigns and techniques if you can organize the keywords depending on each of those groups.

4. Follow And Analyze The Results Regularly

You can collect data with both PPC and SEO, based on your results. Pay attention to Google Analytics, Google Ads, and any SEO tools that you spend. Be vigilant not only of the clicks but also of which of those users convert into potential clients.
You can notice some of your useful keywords don’t push the correct flow. You may be amazed that some long-tailed keywords that looked less priority produce more customers than your head terms.

Use the analytics to constantly optimize the PPC and SEO techniques to produce consistent results over time.


Keyword research is a powerful tool to better understand and improve online marketing strategy to achieve outcomes for your consumers. You can save time and money by discovering early on the right keywords for your company and developing your approach to what you learn over time.

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About the Author

James McMinn

Senior Digital Strategist

James is a savvy digital marketing specialist with a Masters of Science in Internet Marketing. For the past fourteen years, he has been specializing in SEO, PPC & Marketing Strategy. He has a super sharp analytical mind and a finely tuned creative eye for marketing initiatives that optimize brands.

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