SEO Trends For 2020: Best Practices To Stay On Top
Now that 2020 is almost here, it is a perfect time to build winning SEO strategies for the upcoming decade. This is because new businesses are coming up each day, the competition for user’s attention is rising. Staying abreast of the latest SEO trends will leverage you to satisfy specific requirements that search engines use for ranking sites.
In that process, hiring an SEO agency would be a smart choice as they have the tools and resources to get your objectives achieved faster.
Now, let’s take a deep dive to learn more about effective SEO trends that will rule in 2020. Here they are:
# 1. Mobile & Voice Search
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Today, the mobile search is going strong and consumers spend major time on their mobile devices. Google has changed its priorities by introducing the Mobile-first index, which implies that Google will utilize the mobile version of a page for ranking. In simple words, if your web page does not seems good on a mobile device, or if it has less content, you will lose rankings on mobile and desktop search results.
While on the go, the mobile users look for answers with voice search. So, it is safe to say that the voice search is getting popular, and these two SEO trends have a connection:
- Both mobile and voice users will search for answers in between the middle of the task. So, they want clear and concise answers right away.
- In both the conditions, the top result (featured snippet) matters a lot. So, we are contesting for the top result now vs top 5 positions as we did years back.
# 2. Featured Snippets
The summary that you see above paid and organic ads are featured snippets. They have been here for a few years and introduced a significant change within Google’s search engine result page. With SERPs, the users can get their answers directly without opening the link. As per the Ahref study, it has been found that the featured snippet receives more traffic than the first organic search result
You should use question-based search queries and keywords. Likewise, you can come up with the question from “people also ask ” section as it provides insight into the related question in a detailed manner.
# 3. BERT
BERT (Bidirectional Encoder Representations from Transformers) empowers people to train their own question answering system. This is the biggest change that Google has made in its search algorithm since RankBrain in 2014.
SEO experts who will implement BERT models are more likely to enhance their ranking on the first page for featured snippets in Google SERP.
BERT will bring maximum impact on conversational queries where prepositions like “to” and “for” will be important for adding meaning to the search query.
So, it is imperative to choose the SEO company that is well versed in the BERT algorithm.
# 4. Content-Length
It is true that good quality content is helpful in giving top ranking on the search engine. But along with quality, you have to focus on quantity as well.
A lot of argument has been done regarding the ideal length of the blog post. According to the research, the average length of the top 10 results is around 2,000 words
The lengthy posts improve the dwell time which informs Google that users are liking your content. This will build authority and Google will increase your ranking for the search query.
# 5. Video Marketing Is One Of The Top SEO Trends
Video marketing is an essential part of the SEO strategy and digital marketing efforts. As per the Forester research, video is 50 times more likely to appear on the first page of SERP than a page with plain text
Build YouTube videos that will support existing content on your site. It will not guarantee to rank on first-page search results but your site will enjoy high traffic when Google will index your video.
So, these are some fruitful SEO strategies that are going to dominate the digital marketing world in 2020.
SEO is crucial for businesses irrespective of the industry. Although this does not only mean the use of keywords it is also about optimizing content for users.
After all, Google is a major search engine that executes information based on how users behave and it is getting more and more accurate with each passing year. This means that every year new trends will come that will change the way information posted online. And, this will make sure that users will get their answers in a matter of minutes.
Guest Post Author’s Bio:
Tom Hardy is an experienced SEO analyst working at Sparx IT Solutions for many years. He is aware of all the latest developments in the SEO industry and helped many businesses in achieving higher rankings on search engines.
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