Nowadays, online videos are everywhere. The rising popularity of Netflix and YouTube is so overwhelming that people are starting to leave the television. By 2022, videos will make up 82% of all internet traffic, a staggering 15 times higher than in 2017. That’s why we see video marketing as an important part of your digital strategy.
Digital marketers see this as an opportunity to grow their brands. In 2019, the number of businesses that use video in their marketing campaign went up by 81%, from 63% from the previous year. These numbers will definitely keep growing in the years to come, so if you haven’t used videos in your marketing campaign, you better start using it now.
If you’re wondering how we got to this point where videos are the dominant force, let’s take a closer look at why video marketing is so popular.
Our Brains Process Visuals Better
If you want to learn about something, which one would make you learn better and faster: a 2,500-word article or a 10-minute video? Most people would say video because around 65% of the population are visual learners.
A study by Insivia further proves this, as it found that the average viewers remember 95% of the things they saw on a video, while they only retain 10% after reading a text. This goes to show that videos are the perfect tool to engage with your audience.
Great At Introducing Your Brand
As mentioned in the previous point, people remember the content of a video better than text. In fact, 80% of consumers recall the videos they’ve watched in the past month. This is great news for you because if they remember your video, chances are they remember your brand too. If you consistently upload great video content, people are going to notice you sooner or later.
Videos Are Proven Effective To Boost Conversion
Who doesn’t want to increase conversion rates? It is literally the goal of every marketer who’ve ever lived. And videos have proved to be an effective tool to boost your conversion rates. If you put a video on your landing page, there’s a good chance that your conversion will go up to 80%.
Videos are also proven to drive more sales. A study by Tubular Insights confirms that 64% of internet users will be much more likely to purchase a product after watching a video of that product on social media platforms.
The Rapid Development Of YouTube
In 14 years, YouTube has rapidly grown into the second most popular website in the world with almost two billion active users. If you imagine the number of videos floating around YouTube and the number of people who watch them every single day, you’ll start to see why videos are as popular as it is right now.
Videos Offer The Best ROI
When you invest in something, you expect to get the highest profit as possible and there’s no other marketing tool that gives ROI better than videos. As many as 52% of marketers who implement video marketing in their content marketing believe that videos give better ROI than any other type of content like articles and infographics.
If you see people come in droves to a restaurant and they keep coming back every day, you know that the restaurant must have something special. A similar thing applies to digital marketing. When you see marketers use a certain marketing strategy and the number of marketers who use it keeps growing day by day, you know that the strategy must’ve worked.
That’s the case with video marketing right now. If you haven’t joined the bandwagon yet, now is the time to start implementing video marketing strategy before it gets overcrowded. By then, it’ll be harder for you to stand out from the competitors.
Yes, we admit that creating videos is not an easy task, especially crafting good videos that can attract viewers, increase your traffic, boost your conversion rates, and grow your business. That’s why in the last few months, we surfed around the internet to gather all the best video marketing tools and platforms just for you. Click on the link to find out more than 100+ tools and platforms that you need to make a good video.
Guest Author Bio
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales and get positive ROI from explainer videos.