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Estimated reading time: 8 minutes

Today we are talking about Website Speed Optimization and some techniques for faster load times.

Website performance is crucial for user experience, search engine optimization, and conversion rates. Improving a website’s performance is essential to attracting new visitors and retaining existing ones. In this article, we’ll go through some of the things programmers can do to speed up a website.

Can You Explain The Concept Of Page Speed?

How Quickly A Page’s Content Loads Is Called Its “Page Speed.”

Commonly known as “site speed,” page speed refers to how quickly a representative number of visitors can navigate a website. The rate of a page may be measured in two ways: the “page load time” (how long it takes for the browser to show all of the material on a given page) and the “time to first byte” (how long it takes for the browser to receive the first byte of information from the webserver).

Google offers a tool called PageSpeed Insights to analyze how quickly page loads. The PageSpeed Insights Speed Score reports on two crucial speed indicators, First Contentful Paint (FCP) and DOMContentLoaded (DCL), and uses data from CrUX (Chrome User Experience Report).

Just How Important Is Speed?

If you look at your site’s stats, you’ll likely discover that consumers increasingly rely on mobile to access digital information and services. Customers’ expectations are higher than ever, and when they evaluate your website’s usability, they will compare you to the competition and the best-in-class services they use regularly. This article summarizes some of the studies that have investigated the nexus between peak performance and commercial success.

Analyze How Well A Website Works

The performance of a website can be measured with a website speed test. Developers can monitor any drops in performance or gains made by routinely testing the site. Developers can learn more about what factors are holding down a website’s performance and where improvements can be made by doing a speed test.

Many available and often accessible website speed tests may be used to gauge performance. (a partner of Cloudflare) has several free tests and generates in-depth breakdowns of the speed at which specific page elements load. Website compatibility with various devices and connection speeds can be tested by designers using

Google also provides a performance testing tool called PageSpeed Insights. The Network tab of Google Chrome’s DevTools displays all HTTP requests, the size of the requested files, and the time it takes for requests to be fulfilled, all of which can assist developers in evaluating their site’s performance.

Friends working in a cafe on website speed optimization.

Tips For Making Your Website Faster

Your website’s speed can be improved after you’ve had it tested. We compiled the most efficient methods to speed up your website’s performance.

1. Make Use Of A CDN (Content Delivery Network)

A content material shipping network (CDN) is a machine of interconnected laptop servers that supply records to customers no matter their bodily location. Website requests from all users are sent to the same hardware when hosted on a single server.

As a result, it takes longer to complete each request. Moreover, consumers experience longer load times when geographically separated from the server. With CDN, requests are sent to the nearest server instead of the original one. The result is a quicker-loading internet site and quicker transport of content material to users. Despite the high price tag, this method of reducing load time is quite effective.

2. Reduce Picture File Sizes On Your Site

All enjoy images that capture the eye. Images have a significant role in the success of online stores. Increase user interest in your products by providing plenty of visual content. However, images are typically huge files that significantly impact a website’s load time for the worst.

Compressing photos with programs like ImageOptim, JPEGmini, or Kraken is the best option to minimize file size without losing quality. The process could be time-consuming, but it’s well worth it. The secret> and size> characteristics of HTML responsive images, which scale images to fit the viewing area, are another option for minimizing file size.

3. Cut Down On The Number Of Add-Ons

Every website uses a variety of plugins. Specific enhancements recommended by outside sources are implemented. Unfortunately, more plugins installed equals a higher resource requirement. The website’s performance suffers, and there may be security risks. The number of plugins available expands over time, and some may become obsolete. We suggest reviewing all your plugins and removing the ones you don’t need. It would help if you first run performance tests to determine which plugins are causing your website to operate slowly. 

The quantity of plugins and the quality of those plugins both affect how quickly a website loads. You should avoid using plugins that cause a high number of database queries or that need a lot of scripting or stylesheet loading. The wisest course of action is to preserve only the essential ones and to update those.

4. Cut Down On The Amount Of CSS And JavaScript Files

When users navigate your website searching for specific files, the number of HTTP requests generated is proportional to the number of JavaScript and CSS files. Each request is processed separately by the visitor’s browser, which slows the website’s performance. Your site’s load time will drastically improve once you remove unnecessary JavaScript and CSS files.

Attempt consolidating all JavaScript and stylesheet (CSS) files into one location. The number of HTTP requests will drop as a result of this. Many programs like HTML, CSS, and JavaScript can quickly compress code. Tools like WillPeavy, Script Minifier, and Grunt are just a few examples.

5. Cache Your Online Content

Servers take extra time to deliver the web page to each user if several people visit the website at once. “caching” refers to the method through which your website’s current version is saved on the hosting server and shown until the website is updated. This prevents the page from being rendered repeatedly for each user. The database isn’t polled for each change on a cached page.

Happy creative marketing team working on new business project in the office.

How you go about caching your website will vary depending on the framework it was built in. The following are examples of plugins for usage with WordPress: Total Cache for W3 or Super Cache for W3. In your general settings, you can configure caching for a virtual private server (VPS) or a dedicated server. Website caching is typically unavailable on a shared server.

6. Use Gzip For Data Compression

File sizes can be significantly decreased with Gzip Compression. It lessens the number of HTTP requests and speeds up the server’s response. Before transmitting files to the browser, Gzip compresses them. A user’s browser will unpack the archive and display the contents. All of your website’s files will be accessible using this way. Simply including the following lines of code or using the Gzip program will allow you to enable Gzip on your website.

7. CMS Database Optimization

Performance can be significantly improved with database optimization. Using a CMS with many complicated plugins will cause your database size to grow and your website’s performance to degrade. WordPress, a popular content management system, maintains user comments, blog entries, and large amounts of information. Every content management system has its own set of optimization steps and a set of dedicated plugins. You should check out WP-Optimize if you’re using WordPress.

8. Try To Use Fewer Web Typefaces

There has been a dramatic uptick in the use of online fonts recently. Unfortunately, the use of online fonts slows down the page rendering process. Additional HTTP queries to external sites are made while using web fonts. 

9. Recognize Error 404s

A “Page isn’t found” error code 404 indicates just that. When a browser or search engine tries to access content that no longer exists, the hosting service displays this warning. Error detection tools and plugins can help you find and fix 404 errors. We recommend checking the resource using third-party tools for error detection because, as we indicated, additional plugins can slow down your website’s speed. Tools like Xenu’s Link Sleuth, GWT, and the 404 Redirected Plugin for WordPress are just a few examples.  

When all 404s have been found, you can evaluate the volume of traffic they cause. If these inactive links aren’t generating traffic and aren’t using up your server space, you can safely ignore them. Consider putting up redirects for external relations and correcting the link URLs for internal links if traffic is still being directed to these pages.

10. Decrease Diversions

Additional HTTP requests caused by redirection might slow down a website. We suggest cutting them out totally. A site scan can help you find all the redirects on your page. Screaming Frog can be used to find these reroutes quickly. Then, you’ll want to ensure they’re serving a vital function and keep only the essentials.

11. Apply Prefetching Methods

Instructions are prefetched when the user still needs to initiate them. This method is widely used. If you can guess what users will do next, you can load content or links to prepare them. Prefetching is enabled by default in most modern browsers since they make assumptions about user behavior. UX designers and developers, especially when looking to hire dedicated developers in India (for example) or hire a dedicated developer in St. Louis have a better grasp on user habits and can provide “hints” to browsers to perform prefetching tasks.

Summing Up

Optimizing your website’s performance can seem impossible, considering the wide variety of devices, connections, browsers, and operating systems. However, if your company’s primary method of customer contact is through its website, then improving its performance will profoundly affect your bottom line.

Keep in mind that this is an ongoing procedure with no known termination. You are under no obligation to make all of the proposed adjustments immediately. Invest some time in reviewing the data from the monitoring tool, tweak the site, and then assess the difference in performance.

Contact Matchbox Design Group Today!

If your website could use a refresh or you’re looking to drive more traffic to your site, fill out the form below and we’ll contact you to learn more about your digital needs.

About the Author

James McMinn

Senior Digital Strategist

James is a savvy digital marketing specialist with a Masters of Science in Internet Marketing. For the past fourteen years, he has been specializing in SEO, PPC & Marketing Strategy. He has a super sharp analytical mind and a finely tuned creative eye for marketing initiatives that optimize brands.

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