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Today we are going to be discussing 5 tips to boost your local SEO ranking in St. Louis or wherever your local business is located. These local SEO tips will talk about link building, ranking factors, and business listings, and might just help you get into the local pack or the local map pack.

As a business owner, you want to be visible to your local community and attract potential customers searching for your products or services. Local SEO is a powerful tool that can help you achieve these goals by improving your online visibility and search engine rankings.

Local SEO is the process of optimizing your online presence to appear in local search results for relevant queries. It involves a combination of SEO strategies and techniques that focus on improving your website’s content, structure, and links to ensure that it appears higher in local search results. This is particularly important for small businesses, as it can help level the playing field against larger competitors and reach a wider audience in their local area.

In this blog post, we will share 5 tips for boosting your local SEO rankings. These tips are designed to help you improve your online visibility, attract more potential customers, and increase your revenue. By implementing these strategies, you can take control of your online presence and ensure that your business is visible to those who are searching for what you offer.

So, whether you’re a small business owner or a marketing professional, these tips can help you improve your local SEO rankings and achieve your business goals.

5 Tips To Boost Your Local SEO Ranking

1. Claim And Optimize Your Google My Business Or Google Business Profile Listing

Google My Business (GMB) or Google Business Profile (GBP) as it’s now called, is a free tool that helps businesses manage their online presence across Google, including Google Maps and Google Search. Claiming your GBP listing and optimizing it with accurate and up-to-date information can help your business appear in local search results and attract more customers to your business.

To claim your GBP listing, visit the Google Business Profile website, and follow the instructions to verify your business. Once verified, ensure that your business name, address, and phone number (NAP) information is accurate and consistent across all online directories and social media platforms.

In addition to your NAP information, you should also include other relevant information such as your business hours, website URL, and photos. This information can help potential customers learn more about your business and increase the likelihood of them visiting your physical location.

2. Optimize Your Website For Local Keywords

To improve your local SEO rankings, it’s essential to optimize your website for local keywords. Local keywords are phrases that include a specific location, such as “pizza near me” or “auto repair in St. Louis.”

Local SEO Written On White Blocks With A Teal Background. 5 Tips To Boost Your Local SEO Ranking.

To identify relevant local keywords, conduct keyword research using tools like Google Keyword Planner or Ahrefs. Once you’ve identified your target keywords, ensure that you use them throughout your website content, including your title tags, meta descriptions, and header tags.

It’s crucial to avoid keyword stuffing, which is the practice of using too many keywords on a page. This can harm your website’s ranking and result in a penalty from search engines. Instead, focus on using keywords naturally throughout your content to improve your website’s relevance and increase your chances of appearing in local search results.

3. Get Listed In Online Directories

Online directories such as Yelp, Yellow Pages, and TripAdvisor are essential for businesses looking to improve their local SEO rankings. By getting listed in relevant directories, you can increase your online visibility and attract more customers to your business.

To get listed in online directories, ensure that your business information is accurate and consistent across all platforms. In addition, encourage your customers to leave reviews on these directories, which can help improve your online reputation and increase your chances of appearing in local search results.

It’s also essential to monitor your online directory listings regularly to ensure that your business information is accurate and up-to-date. If you find any discrepancies, take immediate action to correct them, as inaccurate information can harm your local SEO rankings.

4. Get High-Quality Backlinks

Backlinks (links from other websites to your website) can help improve your local SEO rankings. However, it’s important to focus on building high-quality backlinks from reputable websites. Low-quality or spammy backlinks can harm your local SEO rankings and make it more difficult for potential customers to find you.

To build high-quality backlinks, consider reaching out to other local businesses and organizations. Offer to collaborate on content or sponsor an event in exchange for a backlink to your website.

5. Encourage Customer Reviews

Encouraging customer reviews is an essential aspect of local SEO that can have a significant impact on your business’s online reputation and local search rankings. Positive reviews from satisfied customers can help build trust and credibility with potential customers, while negative reviews can harm your business’s reputation and deter potential customers from choosing your services or products.

Man puts five stars as a customer review.

There are several ways to encourage customers to leave reviews. You can start by sending follow-up emails after a purchase, thanking them for their business and asking them to share their experience with others. You can also include a link to your Google Business Profile page or other review sites where customers can easily leave a review. It’s important to respond to both positive and negative reviews professionally and respectfully. 


Local SEO is a powerful tool for businesses looking to attract more customers and increase revenue. By implementing the five tips we’ve shared in this blog post, you can improve your local SEO rankings and increase your online visibility. It’s important to note that local SEO is an ongoing process. It’s not a one-time fix, and you need to regularly monitor and update your online presence to ensure that you stay ahead of the competition.

By continually implementing these tips and tracking your results, you can continue to improve your local SEO rankings and attract more potential customers to your business. Remember, local SEO is all about connecting with your target audience in your local area. By focusing on your local community and implementing these strategies, you can improve your visibility in search results and attract more customers to your business. So, take the time to invest in local SEO optimization services and watch your business grow.

We had a guest post author for this post and his bio is as follows: Jagdish Mali is a senior digital marketer at Rise Socially a professional digital marketing agency with years of expertise in organizing and executing effective digital marketing campaigns across multiple channels. His passion for success has led him to work with more than 500 Fortune 500 companies, small businesses, and franchisees. His extensive marketing and managerial experience has helped the company become a digital powerhouse

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Categories:  St. Louis SEO

About the Author

James McMinn

Senior Digital Strategist

James is a savvy digital marketing specialist with a Masters of Science in Internet Marketing. For the past fourteen years, he has been specializing in SEO, PPC & Marketing Strategy. He has a super sharp analytical mind and a finely tuned creative eye for marketing initiatives that optimize brands.

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