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Local SEO on a desk with highlighters, post its, pens, and a coffee cup on a plate.

In this blog post, we’ll explore nine types of content that can help boost your local SEO ranking and grow your business.

When it comes to SEO, most business owners think of optimizing their websites for Google search engine results. However, local SEO is also important for small local businesses targeting a specific geographic area. You can create and share many types of content online to improve your local SEO.

While you can do many things to improve your ranking, one of the most important things is to focus on creating high-quality content. By creating and publishing various types of content optimized for your local area based on your product and services, you can improve your website’s visibility and reach new potential customers organically. 

City-Specific Landing Page

A city-specific landing page is a page you create when your local business does business in more than one city. It’s essential that you create one city-specific page for every city your business targets. 

When optimizing for local SEO, it is important to consider creating and adding unique content about your business on each of your city-specific landing pages. Highlight your products and service for that city and tell the visitors what you do and how they can find you.

A city-specific landing page for Hayward, CA on John Buys Houses to boost local SEO

You can also add your address and a Google map if you have a physical location so that if someone wants to visit your location, they can do it right from the city page. Having a city page helps Google to recommend your website when someone searches for the type of product and service you provide. 

example of local SEO search results for a localized search

Also, don’t forget to create other content within your website related to your service and link your city pages to appropriate places with the content. If someone is on your blog reading your content, they are looking for a solution, and there is no better place to recommend your business than when they are on your website looking for a solution. 

FAQ Pages

FAQ pages can be highly beneficial for boosting your local SEO ranking. By providing answers to common questions that people may have about your business, you can help provide information to potential customers and show them that you are an authority in your industry. 

Example of search results showing the answer to a plumbing FAQ

FAQ pages can help improve your website’s overall usability, leading to better search engine rankings. FAQ pages are a great way to offer content for local SEO. They can be used to provide information on specific topics or services, and you can always talk about how a particular service can resolve their problem.

Google does prioritize FAQ pages. Google shows the FAQ answers right on the main page when someone searches for a solution in the search bar.

Special Offers and Discounts

When a business runs special offers or discounts, this is valuable content for boosting your local SEO ranking. This is because it can help attract customers looking for a good deal. 

When local businesses offer specials or discounts, this can help to create a sense of urgency and encourage people to take action. As a business owner, it is crucial to understand the importance of offering special discounts on holidays as a part of your local SEO strategy. 

Specials and discounts are a great way to entice customers into your business. By creating a special offer exclusive to your local customers, you can encourage them to visit your business and take advantage of the deal. 

You can promote your special offers online by including them on your website or social media. This will help to draw attention to the deals you are offering and help to attract new customers.

Example of a lawyer's site that advertises a special offer in the meta title to help boost local SEO

If you own a service-based business, you can do a free consultation, free estimates for your service, or first-time buyer offers that will help you attract new customers through your website. 

Hosting Local Events

Hosting local events is a great way to create content for local SEO. This can include anything from a small neighborhood block party to a large city-wide festival. By hosting an event, you can create engaging content, including blog posts, social media updates, and even news articles.

Events also provide an excellent opportunity to get involved with the community and connect with local businesses and organizations. You can work together to promote the event, and this partnership can help to build relationships that can benefit your business in the long run.

Hosting an event is a great way to boost your local SEO efforts and connect with your community. If you do it right, you will get a lot of organic searches from the event’s exposure, word of mouth about it, and recommendations.

Blog Content

When it comes to creating content for local SEO, blog content is always a great option. By writing about relevant topics to your target audience, you can help improve your website’s ranking in search engine results pages (SERPs). 

Localized blog content with a phone number easily seen on the page as well to drive leads

Regularly blogging can also help keep your website fresh and up-to-date, another factor that search engines consider when ranking websites. 

There are many ways to create blog content that will help improve your local SEO. One great way to get started is to think about the keywords and phrases people would use to find your business online. Once you have a list of keywords in mind, you can begin writing content that incorporates those terms into your posts.

Another great way to create content for local SEO is by using data from your own business. If you have any internal statistics or facts about your company, include them in your blog posts. This type of content can be especially helpful in helping potential customers learn more about your business and what makes it unique.

Ultimately, the most important thing when creating local SEO content is to ensure that it is valuable and relevant to your target audience. By focusing on quality over quantity, you can create blog posts that will help improve your website’s ranking and engage and inform your audience.

Create Content For YouTube

YouTube is the second biggest search engine in the world behind Google. Nowadays, people prefer YouTube over other social media because they love watching videos to get anything done or research anything.

YouTube video that answers a common problem people have with their water heater and has an optimized description with keywords

If you own a service-based local business, ask your customers what kind of problem they are facing and create videos for those problems. Most people are not as knowledgeable as you are to get the job done, and they always look for an expert’s opinion. 

If you can help someone and your video with a call to action for where they can find you by going to a website, that will skyrocket your business like nothing you have ever seen. It’s free, and you can shoot every single one of your videos with your phone camera.

Creating great demo videos and adding a link for people to go to your website to learn more and connect with you can help you drive a lot of targeted free traffic and support your local SEO faster than anything out there. 

Create A Google My Business Profile

One way to drive high-quality traffic to your website is by claiming and optimizing your Google Business Profile listing. This will allow you to add information about your business, such as your address, phone number, and website. You can also add keywords and phrases relevant to your business so that you can drive traffic fast on your website without spending money on Google ads. 

When creating content for your local SEO campaign, use keywords and phrases that people are likely to use when searching for businesses like yours. 

You can find these keywords and phrases using Google’s Keyword Planner tool. This tool will show how often people search for specific keywords and phrases related to your product or service.

Google My Business profiles showing in the Map Pack because they're optimized for local SEO

When creating or updating your Google My Business profile, be sure to include rich, keyword-rich content on your profile. This will help your business rank higher in local search results.

Some ideas for content to help boost your local SEO ranking include:

1. A brief overview of your business

2. The products or services you offer

3. Why customers should choose your business

4. Awards or accolades your business has received

5. Photos of your business and team members

6. Customer reviews

Customers Testimonials

You can turn customer testimonials into content that will help drive massive amounts of business from those who come to your site. You can embed positive reviews within your article or add them as a pop-up if it’s a video testimonial that will give your website a voice. 

Your audience gets to hear what your existing customers say about your business. Also, you create content around your customer’s testimonials that will help you to organically promote your business through SEO and rank higher for your local SEO.

Create A Local Best Of Guide And Promote Yourself

Create a local guide on your website to help visitors and residents within your radius find places for specific occasions. For example, if you own a bakery, write an article for “10 Best Birthday Cake Shops In [City Name].”

And guess what? You could be at the top, along with your testimonials and Google reviews that will help you get more customers. Highlight your cakes and some videos of the cool projects you have done for your customers, and you will see how impactful they could be. 

You’re providing a guide and showing where to find the best cake in the city, a win-win for your business and the residents around you. 

Final Thoughts

As you can see, many types of content can be used to boost your local SEO ranking. While some may work better for your business than others, it is essential to make sure that you are using a variety of content types to reach potential customers through as many channels as possible. 

Have you tried any of these methods? What content do you find works best for your local SEO strategy? Let us know in the comments below!

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