Why Responsive Web Design Is So Important For eCommerce Today More Than Ever?
First things first – no matter what business you are in, from used car parts to luxury watches to mamas homes cooking, you need to have a website. This is non-negotiable. So, how does a specialized eCommerce store become able to stand out? Through quality and covering your bases. That’s why responsive web design is important for eCommerce.
Namely, people browse the internet, they check out online stores and website not only through their computer, but also (mostly) through tablets, phones, and the like. This is where responsive web design comes in. Namely, we respond to content in different ways, and we seek out content in different forms, depending on the device we are using. So, what is responsive web design?
In short, responsive web design is a design that gracefully adjusts to whatever device you are handling right now. It responds to the weaknesses and the strengths of the device you are using, giving you the best experience possible. But, if you need some more convincing on exactly why responsive web design matters, you can continue reading the article below.
TV ads, benches, banners, guerrilla marketing, flyers, and just getting out there and meeting people – there are many options to get your name and your products out there. And sure, you can market your business through various channels, but SEO is king as far as online marketing is concerned. And lucky for you, responsive web design does wonder for SEO.
Namely, no matter what device people are using, a responsive website will direct them all to the same place. So, instead of maintaining multiple versions of your website, instead of investing in multiple SEO campaigns, you get one clear and useful source of information that you hand out to people. It also makes keeping uniformity and consistency across platforms and devices much easier, which is great for the user experience. (since there is barely any work needed to speak of).
Technology changes so much so often that even mentioning it in an article like this makes it sound like a cliché. However – it’s true nonetheless. The landscape is constantly changing, in terms of both devices, and in terms of website functionality. So, having a design that is, at its core, adaptable and flexible means you can surmount any potential change that can happen in the near future. Instead of scrambling to whether a new update, a special piece of technology, an original app that took the world by storm, all you need is just getting a few tweaks here and there to your one unified website.
A Better User Experience
A very simple point here is that it’s just easier for people to use. It makes life much easier for your users, it allows users to consume the same content no matter where they are. For example, with unresponsive website design, they may have browsing certain products and options on their mobile phones. Now, finally, when they want to make a purchase, they are using their computers, only to find out that they can’t really find what they wanted. The design is just too different, the website looks like it’s dedicated to another company…
Now, this may have been an extreme example, but people do want some kind of structure and uniformity when approaching multiple websites from different people. And this is pretty universal. From SEO Sydney Experts to professional coders in Moscow, all the way down to graphic designers in Singapore, you will find that all experts agree that ease of access to information, and its stability, are vital for positive user experience.
Now, device agnosticism has a lot of perks. A properly set up website simply doesn’t care what kind of operating system or device is using it. In other words, you get a regular, consistent experience all the time.
While responsive web design can be a bit more costly than a regular website, you should know that it will actually save you money in the long run. Namely, they are difficult and expensive to set up, but they are much easier to upgrade, change, modify, and adapt. Instead of messing around with multiple websites, you only get one that you need to improve, all at once. Posting new content and news is a lot easier as well.
Now, we all know what the most important part of any eCommerce website is – more conversions. As we’ve mentioned, users love consistency, it’s a sign of quality, and a sign of trustworthiness. This then greatly increases your odds and your chances of getting people to do business with you. And for good reason, too. After all the marketing tactics, tricks, tips, pieces of advice, strategies, and schemes, at the end of the day, you want people to get what they want, and you want to provide them with what they want, in the simplest way possible.
Sure, you can attract them with flashy marketing, quality video content, special deals, etcetera, but you also need them to actually make a conversion, actually push forward and do what you hope they will do.
Responsive web design is key to covering all your bases. Smartphone, tablet, or desktop users, whatever your target audience is, you will be able to contact and connect with them through your responsive website. This will lead to better conversions, increased cost-effectiveness, easier SEO, and generally better user experience. Finally, know that Google’s spiders will really appreciate it.
Our Guest Blogger
Nick is a blogger and a marketing expert currently engaged in projects for Media Gurus, an Australian business, and marketing resource. He is an aspiring street artist and does Audio/Video editing as a hobby.