St. Louis eCommerce, St. Louis Website Design, Wordpress

This Is Why You Should Use WordPress For Your eCommerce Site

Over 75 percent of American consumers prefer shopping online to visiting a brick and mortar store. Billions of dollars are spent online each year, which is why the eCommerce world is now in a bit of a gold rush mentality. Business owners are looking for ways to get their online stores functional and profitable. If they use WordPress for your eCommerce site this can happen.

The first thing you have to figure out when trying to get an online store started is what platform you will use to build and host the site. For years, business owners, entrepreneurs and even individuals have used the power of WordPress to bring their creative visions to life.

Are you curious about the benefits WordPress can bring to your eCommerce venture? If so, check out the helpful information below.

A More Cost-Effective Option

One of the main concerns you should have when starting an online business is managing costs. The last thing any new business owner needs to do is dig deep in their pockets to get a new venture going. WordPress allows you to use premium website templates at a reasonable price.

These templates are packed with features and can be purchased for a fraction of the cost as developing them from scratch. Hiring a professional web designer to build a website from scratch can cost thousands of dollars. Rather than spending this large amount of money, take control of your website and spend less money with the power of WordPress.

Matchbox Design Group combines the best of both worlds and gives you a custom WordPress template that meets your specific needs. These custom templates powered by WordPress are a bit more expensive, however, the quality cannot be matched by any template that you can simply purchase.

It’s All About the User Experience

Choosing the right website building and hosting platform can be extremely difficult. As you start to narrow down the selection of options at your disposal, you will clearly see why WordPress is the best eCommerce website building platform. The interface to build and upload content to the website is incredibly easy to use.

This means even a novice will be able to design an online store and populate it with content in no time. Not only is WordPress easy to use for business owners, but their templates also feature great user interfaces as well. This means that the people who visit your new online store will be able to find what they need in no time. A user-friendly website can help you increase engagement and maximize your sales in no time. Whether it is great online store management tools or great looking website templates you are looking for, WordPress has you covered.

Your best option is to hire a seasoned company to build your WordPress theme from scratch based on your unique needs. This is our specialty and you can tell by the quality and user experience.

Using WordPress makes basic SEO much easier

Basic SEO Optimization Is Easy With WordPress

Newcomers to the world of eCommerce fail to realize that simply having great products for sale on a site won’t lead to success. With all of the different online stores, a person will have to find a way to beat the competition. The best way to achieve these results is by investing in search engine optimization. Luckily, WordPress has a variety of plugins to help you achieve search engine dominance.

Tools like Yoast SEO allow you to optimize the images and content on your website. Every time you put in a new piece of content, you can get information keyword density, readability and much more. Knowing this information will help you see if changes need to be made. Utilizing the tools WordPress provides can help you attract the attention of search engines and consumers.

Taking the time to research all of the SEO and online marketing plugins on the market is essential. The great thing about the WordPress market is that there are constantly new plugins being released. With the right plugins, you can make your website more functional and appealing. The best way to achieve your goals is to hire professionals that know the best standards when it comes to SEO.

A Great Online Store Is No Accident

The key to making a great online store is persistence and testing. Thoroughly beta testing the website before launch will allow you to discover and fix problems before you put it out for mass consumption. If you use WordPress for your eCommerce site it makes this easier. 

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