Augmented reality or AR can link our digital and physical worlds, and this is transforming the way of marketing for brands and the way they engage with consumers on social media. Digital giants like Facebook and Snapchat are monetizing users’ love for augmented reality with advertisements and branded experiences. This is enabling businesses to use a new way of creativity and appealing storytelling to reach potential customers in a way they love and respond to. We will see a big impact from AR on social media marketing in 2020.
Usage of AR in marketing with mobile apps has set to appeal to many new users. Software development companies offer eCommerce to integrate AR in their website and mobile apps to make the most of their businesses. However, using augmented reality in social media marketing is still in its early stages, and it has still made it difficult for brands to ignore this aspect in their marketing strategies. Businesses find AR as a fun, memorable, and convenient way to convey the brand message to the consumers and make it easy for them to increase consumers’ engagement and sales. This also helps in increasing brand awareness among users to a significant extent.
According to a report of media posts, AR ads expected to generate more than $13 billion of revenue by 2022. This, as a result, make for around 12% of the total mobile ad revenue by the expected year. It is crucial for brands to devise their AR strategies to grab an early-mover advantage in the advertisement sector with AR. There are many ways a brand can use AR in their social media marketing strategy. Let’s see what Snapchat and Facebook have to offer brands to engage consumers.
Improved Ads With Branded Filters And Lense
Snapchat is a popular social media channel for the younger generation, and they love using its captivating features. They like to play with frisky face filters and lense.
These social media platforms offer their users with AR filters, which they can apply to makeover their faces with animal filters or add many different elements like a bunch of flowers, crowns eyeglasses, or weapons to their photos. Face filters can be more than fun and games.
Brands can integrate these filters to improve their brand awareness to promote their brands on social media. For example, businesses can team up with Snapchat to create branded filters for their users. For instance, if the business belongs to chocolate or candies, they can use Snapchat to create a filter showing a chocolate character or users eating chocolate through the lens of the filter. These weird AR filter can be a hit with users and has the ability to make people use filtered versions of themselves, all with the business logo in the bottom.
Try Before You Buy With AR
Online shopping is the new norma for buyers who used to spend hours hovering around the market. However, there are still many buyers who prefer to step into a real store so that they can see, touch, and feel the product before they actually buy it. While some of us still stress upon try-on to see how it specifically suits us. These type of issues has also been resolved to a great extent by integrating AR into the shopping experience. Many brands offer this AR feature on online shopping experience for users. With AR integrated features, users can “try on” products while browsing on social media platforms like Instagram.
Mashable reports that Instagram is analyzing an AR feature for advertisements that allows users to “try on” products from their favorite brands. For instance, a user can be enabled to virtually see how a shade of lipstick, makeup, or a pair of sunglasses would look on them.
Being able to try on a product virtually enables shoppers with a better understanding of how a product will particularly work for them. This reduces hesitations about making online purchases, which, as a result, will increase sales. So, by combining social media ads with the AR technology can boost sales for eCommerce businesses.
Business Insider Intelligence in the AR Social Media Report, explains about the growing social media AR ecosystem. The report discovers why brands should use AR in their promotional campaigns and branded experiences. Moreover, it defines how brands can make use of and benefit by implementing this immersive way of conveying the brand message. It not only stops here and has a lot more to explore ahead for the future. Social media platforms like Facebook, Instagram, Snapchat, WhatsApp, and Facebook Messenger are popular companies embracing AR technology in their features.
Some Of The Key Takeaways About The Use Of AR In Ads And Promotion:
- There are three basic goals brands are striving to achieve with the AR technology in their social media strategies. They look forward to driving consumer engagement, increase converted sales and downloads, and spread brand awareness.
- The amount of mobile AR users is expected to grow by 100% to pass 1 billion, and social media is quickly becoming consumers’ favorite channel for mobile AR experiences.
- Consumers’ acceptance and appreciation of AR in social media emphasizes the need for brands to embrace this technology to enhance their promotional and ad strategies. AR is already proving to be a successful channel for engaging consumers, expanding the reach, and ultimately increasing sales.
- Moreover, there are multiple clues that AR will improve in the near future, which will play a chief role in driving brands’ embracing this technology within their social media strategies.
We hope all of these tips show you the impact of AR on social media marketing in 2020.