Are you tired of playing second fiddle? Are you constantly wondering why you can’t seem to get ahead in the game, even when you have invested a lot of money on digital marketing strategies? Read more to learn how to dominate online.
Here are six proven strategies that will amp up your digital presence:
Avoid Competing
It sounds counter-intuitive, but this is one of the first things you need to learn to focus on if you want to get ahead in the game.
There is simply no use to spending your time watching what your competitors are doing when you could use those precious moments focused on your brand and business. While there is no harm to studying their marketing strategies, for example, don’t let it get the best of you.
There are many ways you can begin to improve traffic to your online business. For example, by creating solid content pieces that have a niche or that target a specific topic and would entice a certain type of visitor to your site, then maybe it’s time to brainstorm.
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If you see that you’re not ranking as well as you hoped you would try networking with other people. Guest blog opportunities is another way to improve site performance.
While these strategies are simple enough, if you aren’t consistently making ways to help your business improve, then you’d find that your efforts are fruitless and a waste.
Be An Authority In Content
Most people are exceptionally good at something. It’s what sets them apart from everyone else.
If you are an expert on a certain field or topic, chances are you have gained that much knowledge and experience through hard work and over the course of time. If you were to publish and share what you know to the world, then this could lead to potential growth for your business. We are experts at being a digital marketing agency.
This isn’t your run-of-the-mill blogging. This is blogging with a purpose and yes, it does rake in revenue.
As long as you’re churning out quality content that readers can connect with, and you are doing so consistently, then you’re headed in the right direction.
The beauty of the internet is that you have the potential to reach out to many people using a mixture of different media. Take for instance vlogs, where its content can be reused into blog posts and audio files. Throw in some supporting images and share it with the world via your social media accounts and presto — you are making yourself known.
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However, making a few content pieces won’t be enough to generate traffic (and eventually revenue) to your site and business, no matter how good a quality they may seem to be. By always releasing content to the public, and by staying consistent and relevant to the topic you are an authority of, expect to see growth.
Reverse Engineer Your Competitors
While it was mentioned not to focus on your competitors too much, it is worth mentioning that you shouldn’t, by all means, ignore them totally. You just have to be strategic and smart about how you spend time studying your competitors.
SemRush and Ahrefs, both subscription-based tools, will give you insight into your competitors’ sites. You can easily browse through the content that is ranking the highest, their source links. With such valuable information, you can start piecing together a strategy that can enhance website structure, content, and outreach.
The Life Buying Cycle
All people have something they need or want to buy at any given moment. When you are aware of the life buying cycle, you can use this to your advantage. This is one way how to dominate online.
Simply put, the life buying cycle has five stages: Awareness, Contemplation, Intent, Action, and Repeated Action.
If you are to base your marketing strategy on this cycle, then you know that potential customers need to be aware of you first before even considering buying your product or availing of your service.
Get A Website That Converts
Don’t underestimate the power of a high-converting custom website. This is your platform from which you get to reach out to as many clients as possible.
Remember the life buying cycle? The moment you have traffic and people are checking out your site, you should have content that will be able to lure them in.
How do you make them stay and actually acquire your product or service? By getting rid of the fluff and going straight to the point, you’re showing them why they need you and not your competitors. You’re giving them solutions to problems or questions they might have, and this will convert to revenue.
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SEO Includes Content
Think of content as the honey that attracts bees, and you’ll find customers swarming to your website.
Often times business owners don’t realize how content is also an integral part of SEO. Many make the mistake of focusing highly competitive search terms which accounts for roughly 5% of potential clients. Failing to see the big picture is the issue here.
Learn To Stand Out
You want customers to see where you stand out, and highlighting these within your site will make a huge difference. For example, avoid using statements that claim that your product XYZ is the best; instead, focus on how it will be beneficial for them if they buy your product.
It would make a huge difference if you also know WHO your customers are. Once you have an idea of who your target audience it, you can tailor-fit your marketing strategy that will speak volumes about your brand.
The Bottom Line
These strategies oh how to dominate online, along with a can-do attitude and the right help, can infinitely help your business grow to what you envision it to be. You don’t need to waste your money on strategies that simply won’t convert. Be smart about how you want your business to thrive and see the customers (and cash) come in.
