The power of video for marketing is undeniably hard to ignore. The numbers from the latest video marketing statistics that keep staggering are quite enough to prove that a video is a must-have tool in every business strategy. We are going to talk about some video marketing challenges today.
If you haven’t yet noticed a recent surge in videos for marketing, then you must have been living under a rock. Video marketing is no longer about convincing marketers why they should use video for their business; now, it’s all about how they can make the most of it.
As a savvy marketer, you must be noticed that this ever-growing video marketing landscape always offers massive opportunities and also brings loads of unique challenges along with it.
Hence, it’s essential for every marketer to always on their toes when it comes to engaging customers and boosts their brand online visibility.
Now that 2020 is here, we’ve highlighted some challenges that you’re going to face to help you cover all the bases:
Video Marketing Challenge #1. Internet Is A Chockablock Place With Videos
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The video marketing world is getting noisier every day. With hundred-thousands video content uploaded to the internet in a single second, it’s getting harder for you and your brand not to get lost in the crowd.
In 2022, online video will account for more than 82% of internet traffic. There will be at least 1 million videos crossing the internet per second. Now internet users watch more than 1 billion hours of videos every day on YouTube alone. Your big task is how to make your video remarkable to stands out, so it gets the limelight it deserves.
Best practices: Try to come up with the out-of-the-box ideas and strategies for your video content so that the audience can recall your brand easily. Taking a stab at humor can be the best option for your video to be remembered. One thing to keep in mind: a video without a plan or smart strategy behind it isn’t going to cut through the noise; it just adds to it.
Video Marketing Challenge #2. The Come-And-Go Video Trends
The ever-growing video marketing landscape sees the trends come and go. We’ve witnessed some trends start to fade away, while others ramp-up. So it’s impossible for you to stick to a single trend for a long time.
Do you remember the autoplay video trends and its hype? Do you still see them around the internet? Merely.
It’s social media that significantly influence customers’ behavior, changing them how to consume online video. So, it’s a full-time job for you to pinpoint what video trend you should follow to impress the customers.
Best practices: Exploring the trends on social media is a wise idea before you start following a trend. Try to consider the budget, the impact that the trend will give to your brand, and how your target audience keeps up with it.
Video Marketing Challenge #3. The Fiercer Competition
As the video marketing landscape is getting noisier, the competition is getting fiercer. Now, the door is widely open for smaller brands as well as the big ones. At least 81% of businesses have been integrating video into their marketing strategy. This number is a 63% increase compared to last year.
Not to mention that 99% of marketers will continue to use video in their next video campaign, while 88% have a plan to expand their budget on video marketing strategy.
Best practices: With this fierce competition, all you can do is coming up with fresh, unique video content to hook your customers from the get-go. In this case, knowing your competitors and learning from their strategies can be a smart move to outsmart them.
Video Marketing Challenge #4. The Ever-Changing Customers’ Behavior
Building a connection with potential customers today might seem like throwing darts on a spinning wheel; it’s hit or miss.
Constant changes in customers’ behavior backed by social media trends make it even harder for you to provide compelling video content to keep them hooked.
As 82% of users find it off-putting to watch videos that are not optimized in their chosen orientation, you need to understand what they prefer most of the time.
Best practices: Following the latest trends without knowing your target customers’ behavior is just a waste of time and won’t do the trick. That is why you need to put yourself in the customers’ shoes is the key– be their eyes and ears. Do constant research or survey on what they like and what the trend they’re currently following is the best way to understand the behavior.
It’s extremely noisy out there on the world wide web. As opportunities are wide open for every video marketer, challenges wildly await on every corner.
Understanding the challenges in the first place helps you to prepare yourself better to outsmart the competition.
The rewards are there for brands nimble enough to break the shackles of old methods and continuously adapt to the newest ones. For more fascinating numbers, check the infographic below:
Courtesy of: Breadnbeyond
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales and get positive ROI from explainer videos (in that order).