Despite mega-brands like Apple and McDonalds having vague slogans that do a great job of explaining the emotion they want their brand to be associated with, it doesn’t mean your company should do the same. Vague slogans for new companies and beginner websites might leave potential customers confused about what your brand is about and… Read More

Very often the new is the well-forgotten old, and this principle also works with your content. It is much easier to update materials that already work for you than to create everything from scratch. Therefore, in this article, we have compiled a step-by-step algorithm of actions for updating your articles on the website and in… Read More

User-generated content, otherwise known as (UGC), is a situation that helps consumers and the brands they purchase, using realtime image moderation API. UGC is a legitimate marketing technique that will become a must-have for successful brands shortly. Because this is a popular topic, we decided to hold a live Twitter chat on the subject of… Read More

Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn have always been an epicenter of community engagement and lead generation. With 2020 underway, advertising in social media is poised to become even more prominent in the eyes of businesses looking for ways to expand their reach and innovate in terms of advertisement. According to… Read More

Creating and publishing content under your brand name is a given no matter the industry or scale at which your business operates. However, differentiating your content to an extent where potential leads and recurring customers will consider buying additional products/services from you and advocate for your brand is another matter altogether. That’s why you need… Read More

Ever since its inception, it was clear that blockchain has the potential to disrupt many industries. We can see the impact of Blockchain will be vast. Although it’s primarily associated with Bitcoin and other cryptocurrencies, this advanced technology has found widespread use in many other industries, including healthcare, critical infrastructure, education, cloud storage, to name… Read More

Have you ever heard of decision fatigue? What about paralysis by choice? Two similar terms that essentially mean the same thing – we become overwhelmed with choices. We all want to increase conversions and decision fatigue can inhibit that. We make choices all the time, in every aspect of our lives. You buy a certain… Read More

I remember the Jerry Lewis Muscular Dystrophy Telethon, an annual event for years. Throughout the hours and hours of fundraising, children and parents told their stories, and always the monetary goal was met. This is an example of the power of user-generated content. This was a prime example of user-generated content for non-profits, and it… Read More

In this modern age, the new solution to a board-room meeting or speech is a ‘webinar’, where people will tune in and out depending on whether you can interest them for long enough. While webinars are an excellent way to inform people about your business, or to help them with engaging, highly-requested topics, they have… Read More

The current business landscape is very competitive, and therefore, every business takes special care to mark their online presence and build an online reputation. A good online reputation can help a business show its credibility and attract new customers. That’s why we see the importance of online reviews. With so many options available in the… Read More