A website content audit is intended to analyze the website content to ensure that it is accurate, relevant, and can engage its target audience. The audit will reveal out-of-date content or content that is irrelevant and even gaps that need to be plugged so that you can improve your website’s content marketing. A brief look… Read More

Have you ever thought about the fact that 85% of customers are sure that user-generated content is more useful and influential? The essence of this belief is quite simple – people still trust people. The more humanized your brand is, the more chances it has to win the customers’ loyalty. At the moment, user-generated content… Read More

Content creation is an essential part of an effective SEO campaign. But it’s not merely any type of content that will do. Google demands unique and high-quality content that offers value to readers. That’s why balancing creativity and SEO is important for all content creators. To make your content stand out, you will have to… Read More

An effective press release is a pivotal first step in building a relationship with the public as well as potential customers. These can be announcements surrounding your new tech startup, a new product, or any big transitional move within your current company. Below are some suggestions on how to write a press release for a… Read More

Despite mega-brands like Apple and McDonalds having vague slogans that do a great job of explaining the emotion they want their brand to be associated with, it doesn’t mean your company should do the same. Vague slogans for new companies and beginner websites might leave potential customers confused about what your brand is about and… Read More

Very often the new is the well-forgotten old, and this principle also works with your content. It is much easier to update materials that already work for you than to create everything from scratch. Therefore, in this article, we have compiled a step-by-step algorithm of actions for updating your articles on the website and in… Read More

User-generated content, otherwise known as (UGC), is a situation that helps consumers and the brands they purchase, using realtime image moderation API. UGC is a legitimate marketing technique that will become a must-have for successful brands shortly. Because this is a popular topic, we decided to hold a live Twitter chat on the subject of… Read More

Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn have always been an epicenter of community engagement and lead generation. With 2020 underway, advertising in social media is poised to become even more prominent in the eyes of businesses looking for ways to expand their reach and innovate in terms of advertisement. According to… Read More

Creating and publishing content under your brand name is a given no matter the industry or scale at which your business operates. However, differentiating your content to an extent where potential leads and recurring customers will consider buying additional products/services from you and advocate for your brand is another matter altogether. That’s why you need… Read More

Ever since its inception, it was clear that blockchain has the potential to disrupt many industries. We can see the impact of Blockchain will be vast. Although it’s primarily associated with Bitcoin and other cryptocurrencies, this advanced technology has found widespread use in many other industries, including healthcare, critical infrastructure, education, cloud storage, to name… Read More