Business website design is so important for your business image. This guide on web design gives 7 reasons why web design is crucial for your business.
About 70 to 80% of consumers will research a business online before visiting in person to start shopping. Without an eye-catching, well-designed website, you could lose customers. Updating your business website design using the latest design trends can benefit your overall business.
Still unsure if it’s time to update your site? Here are seven reasons website design is essential for your business growth.
By updating your site, you can set your business up for long-term success. Keep reading to discover the seven reasons you should update your business web design.
BONUS STATS: LeadPages Did Some Research On UX Statistics And These Are Some Of The Things They Found:
- Ninety-four percent of first impressions of a brand’s website relate to its design.
- More than 70 percent of small business websites do not use call to action (CTA) buttons.
- 28% of small businesses still don’t have a website.
1. Make A Strong First Impression
In many cases, your website is the first time consumers will interact with your brand. It’s important to make a good first impression! Otherwise, consumers will leave your site to research your competitors instead.
It only takes 10 seconds for people to form an impression of your brand. If your website is old, outdated, and lackluster, you could scare off customers for good.
In fact, 38% of website visitors will stop interacting with a site if the layout is unattractive. Another 39% will leave if images don’t load. By improving your business website design, you can encourage visitors to stay on your site instead.
First, think about the first impression you want to create. How do you want customers to perceive your brand? Do you want to come off as young and playful or older and experienced?
Your business web design can help you convey that message.
Modernizing your website will help you tell consumers that you’re up-to-date and relevant. That first impression will stick in their minds long after they leave your website. By improving your website, you can also improve how people perceive you.
2. Provide Top-Notch Customer Service
Is your website ready to help visitors the moment they arrive? Are your pages easy to navigate? Is there a helpful chatbot ready to answer their questions?
Whether your business is open or not, your website will act as a representative for your business. You can create a vibrant, inviting homepage that encourages visitors to explore. You can also provide visitors with the tools they need to find what they’re looking for.
An outdated website, on the other hand, might fail to meet the mark. As a result, your visitors will leave and take their business elsewhere.
Imagine walking into a business where there’s no one to help or answer your questions. An outdated website can convey the same lack of customer service.
By updating your website, you can also update your ability to help your customers.
3. Keep Your Brand Consistent
Your brand helps you stand apart from competitors in your industry. If your brand isn’t consistent, however, you might confuse web visitors. They could click onto a page, see a completely different brand, and think they’re on a different website.
One of the most important web design tips you can utilize is to keep your brand consistent.
Look at your pages. Do visual components like your logo, color palette, and fonts stay the same? What about your button styles?
Updating your site to reflect your brand will help you improve brand recognition. In time, you can turn that recognition into brand trust.
4. Improve Your SEO
About 93% of all online activities start with a search engine. Search engine optimization (SEO) allows you to increase your ranking on search engines like Google. The higher you rank, the more people will see your site.
SEO can also benefit your business by building brand awareness, credibility, and trust. As more people start visiting your site, your ranking can also improve.
There are a number of factors that can impact your search ranking. Many of these ranking factors involve on-page SEO.
For example, you need to make sure your website is easy to click on and explore. If people have a difficult time navigating your website, they might leave. Improving your site’s navigation can improve your clickthrough rate and dwell time.
Meanwhile, your bounce rate will decrease.
Increasing your clickthrough rate and dwell time while decreasing your bounce rate will improve your ranking.
Using user experience (UX) web design trends can also have a positive impact on your SEO ranking. For example, you’ll want to give your content room to breathe with white space. Otherwise, your web page might look cluttered.
It’s also important to use a contrasting color between your text and background. Meanwhile, using shorter sentences and paragraphs under headers can make your content easier to read. Improving your site’s reliability will keep people on the page longer.
Google now using mobile-first indexing when determining rankings. If your site isn’t designed for mobile devices, your ranking will suffer.
By updating your website using UX design trends, you can improve the user experience and boost your ranking. Then, you can attract even more people to your business website!
5. Build Brand Trust
Brand trust is important if you want to maintain customers and improve your ROI. An unappealing, outdated website, on the other hand, won’t help you build brand trust.
Consumers want to spend money with brands they can know and trust. By updating your website, you can use a business web design that speaks to your professionalism. You can show off your experience and expertise to establish your credibility, too.
Once people trust you, they’ll start shopping, allowing you to boost your business.
Consider using this service to improve your site and start building brand trust.
6. Increase Conversions And Engagement
Once you establish brand trust, you can start generating more leads and conversions. People will fill out your easy-to-use form and contact you to learn more. They’ll also engage with your content, which can improve your SEO ranking.
Once you start increasing conversions, you can improve your ROI!
An outdated website, on the other hand, might make it difficult for users to convert. A complicated form could cost you, customers, too.
7. Keep Up With Competitors
Chances are your competitors are already keeping up-to-date with the latest design trends. If you’re not updating your website, your competitors will outrank you on search engines. Then, they’ll appear more credible, allowing them to attract more customers.
If you need any reasons to update your website, take a look at what your competitors are doing.
Boost Your Brand: 7 Reasons Business Website Design is Essential
Ready to boost your brand and reach more customers than ever before? Start prioritizing your business website design. By updating your site, you can attract more customers and get ahead of the competition.
Explore our latest posts for more helpful website tips and tricks!