What is brand transparency? Brand transparency or brand openness means that a business talks about itself and puts itself out there as much as possible to increase the confidence of consumers. The advantages include increasing the traffic to their website and client commitment while growing their business and revenue. In this article, we’ll discuss how web designers can help with building brand trust through transparency and loyalty. Let’s dig a little deeper.
What Is Transparency In Web Design?
The best way to design transparently is to understand what a target audience views as a truly transparent brand. There are a number of important factors to consider when designing your site to meet these values:
- Integrity
- Openness
- Honesty
- Clarity
If you want to be honest and transparent with your potential clients, your web designer has to take into account the above factors. Let’s take a closer look at them.
Clarity — Clear And Concise Message Delivery
To resonate with your prospects, you need to deliver your message on your website’s landing page clearly. Whether it’s a reliable service, superior quality brand product, or industry-leading experience, ensure your users truly understand what to expect from your brand. Images and video content should all be well designed to convey your message. And this is also where transparency comes in.
Being transparent will help your potential clients make informed decisions about choosing to do business with you. Clearly show them what they stand to gain by going for your brand instead of your competition.
In addition, consumers equate clarity with transparency. As such, ensure your website is easy to use. Remove distractions and reduce the need for navigation. Popular sites usually have one link to the customer portal. That kind of direct approach is effective for building brand trust.
Present a strong argument about why your products or services are essential. If you can do that without distractions, your prospects will see your brand as more genuine. Creating a simple and short path to the solutions will be appreciated by consumers. Whether you are selling a product or service, or even online games such as Book of Ra Kostenlos Spielen, every venture can benefit immensely when they proactively build trustworthy brands and work towards brand transparency.
Integrity When Collecting Data
Data collection is a sensitive topic. As marketers utilize the information collected from websites to create a better experience for users when it comes to advertising, the data is also shared with other entities. Most people are not for it and would prefer to keep it private.
Modern websites that are sensitive to the needs of users usually inform consumers if they want cookies to be tracked or not. This appears as a popup window. However, many visitors find such messages annoying and would rather avoid sites that insist on any kind of tracking. A better alternative to having popups the minute people come to your site would be only to use them when a user inputs information that your website wishes to track. This will be less inconvenient and make you seem more trustworthy.
If possible, have a checkbox in the popup for sharing personal information. This will give your visitors a choice, which they perceive as transparent and honest. Even if users were initially concerned about their data, such efforts would make them stick around for much longer.
Brand Transparency With Customer Feedback And Reviews
Client testimonials and reviews can go a long way in building consumer trust. A lot of brands shy away from having review widgets to display their online reviews on their sites because of the fear of backlash. No matter how good your services or products are, you can’t stop a client from giving bad feedback because of delivery or any other reason. Such reviews can negatively impact your brand if potential clients come across it.
That said, having testimonials on your site is enough to convince even those who may doubt your honesty. It shows that your brand is open to feedback, even if it’s not positive. You should even encourage your clients to post honest opinions on your brand, services, or products on Facebook, Google, and other trusted platforms by integrating these options on your website.
Prices And Other Fees
Always state your prices upfront. In eCommerce, product prices fluctuate depending on various factors, such as delivery to different locations. Not explaining this from the get-go is a brand mistake. It can confuse your customers as they expect a given price but are unexpectedly shown another amount at checkout.
Once someone gets to the page of a particular product, make it easy for them to find brand information. Also, have all the fees explicitly shown and explained in a dropdown menu close to the actual price. That will ensure your clients don’t get unpleasant surprises. Otherwise, you might risk your credibility. People feel ripped off if the total amount is different from the price initially seen, even if that amount is only a few dollars.
The Bottom Line
There are various ways to build trust with brand transparency and make your website look more genuine and trustworthy. Applying these web design techniques will work to the advantage of portraits of brands. It will also go a long way in helping you retain existing clients and attracting and converting your prospects. Moreover, consumers will become loyal and even advocates for the brand when they trust you. Has your website incorporated any of these tactics? How has that worked out for you so far?
Thomas Glare
A passionate freelance content writer, always striving to inspire others and bring insight into the endless possibilities of the modern times we are currently living in. He also spent a lot of time collaborating with some prestigious online casinos, thus being the No. 1 expert in matters of gambling. He continues to improve his knowledge and is the co-designer of a “Germany mr bet”.
